Margarita Kapustin

Available to hire

I'm Margarita Kapustin, a data-driven digital marketing professional with 5+ years of experience leading paid social and search campaigns across Meta, TikTok, Pinterest, LinkedIn and Google.

About

I’m Margarita Kapustin, a data-driven digital marketing professional with 5+ years of experience leading paid social and search campaigns across Meta, TikTok, Pinterest, LinkedIn and Google. I specialize in turning insights into measurable business impact through strategic planning, optimization, and clear reporting.

Based in Zurich, I help brands boost brand awareness and revenue through efficient, test-driven campaigns. In my next role, I aim to leverage my expertise as a Performance Marketer to align marketing with sales funnels and drive growth.

  • 5 years' experience
  • Joined January 2026

Languages

  • GermanFluent
  • EnglishAdvanced
  • RussianFluent

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Professional Services
  • Retail

Work experience· 6 roles

Freelance Paid Social Media Manager · Self-Employed (Freelance)May 2025 – Present · 1 yr 7 mos

Execution of Paid Social Media and Google Ads for a local entertainment business, focusing on brand awareness and booking growth. Achieved +68% year-over-year increase in bookings and +42% revenue growth driven by paid campaigns.

Digital Strategist · INGO ZURICH AG (WWP)Aug 2023 – May 2025 · 1 yr 10 mos

Strategic planning and execution of digital marketing campaigns for local and international clients. Paid social media planning, execution, reporting and optimization across Meta, TikTok, Pinterest and LinkedIn; optimizing campaigns based on performance insights and tailored optimizations that deliver measurable business impact.

Social Media Manager for Microsoft · Microsoft (managed by WPP)Sep 2022 – Aug 2022

- Planning, creation and reporting of organic social media campaigns - Localisation of social media content for the Swiss market - Strategic planning of social media boosting campaigns

Social Media Advertising Manager · Hearts & Science GmbH (OMG Germany)Sep 2021 – Aug 2022 · 1 yr
Digital Marketing Intern · Digital MindsJun 2020 – Aug 2020 · 3 mos
Junior Advertising & PR Specialist · AsstrA – Associated Traffic AGJun 2020 – Sep 2021 · 1 yr 4 mos

Education

Bachelor of Arts · University of Zurich2017 – 2021

Certifications and awards

Pinterest Certified Media Buyer2025 – 2027
Pinterest Certified Media Planner2025 – 2027

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