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I'm Margarita Kapustin, a data-driven digital marketing professional with 5+ years of experience leading paid social and search campaigns across Meta, TikTok, Pinterest, LinkedIn and Google. I specialize in turning insights into measurable business impact through strategic planning, optimization, and clear reporting. Based in Zurich, I help brands boost brand awareness and revenue through efficient, test-driven campaigns. In my next role, I aim to leverage my expertise as a Performance Marketer to align marketing with sales funnels and drive growth.…I'm Margarita Kapustin, a data-driven digital marketing professional with 5+ years of experience leading paid social and search campaigns across Meta, TikTok, Pinterest, LinkedIn and Google. I specialize in turning insights into measurable business impact through strategic planning, optimization, and clear reporting. Based in Zurich, I help brands boost brand awareness and revenue through efficient, test-driven campaigns. In my next role, I aim to leverage my expertise as a Performance Marketer to align marketing with sales funnels and drive growth.

Margarita Kapustin

Performance Marketer, Marketing Strategist, Growth Marketer, +3

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I'm Margarita Kapustin, a data-driven digital marketing professional with 5+ years of experience leading paid social and search campaigns across Meta, TikTok, Pinterest, LinkedIn and Google. I specialize in turning insights into measurable business impact through strategic planning, optimization, and clear reporting. Based in Zurich, I help brands boost brand awareness and revenue through efficient, test-driven campaigns. In my next role, I aim to leverage my expertise as a Performance Marketer to align marketing with sales funnels and drive growth.…I'm Margarita Kapustin, a data-driven digital marketing professional with 5+ years of experience leading paid social and search campaigns across Meta, TikTok, Pinterest, LinkedIn and Google. I specialize in turning insights into measurable business impact through strategic planning, optimization, and clear reporting. Based in Zurich, I help brands boost brand awareness and revenue through efficient, test-driven campaigns. In my next role, I aim to leverage my expertise as a Performance Marketer to align marketing with sales funnels and drive growth.

Available to hire

I’m Margarita Kapustin, a data-driven digital marketing professional with 5+ years of experience leading paid social and search campaigns across Meta, TikTok, Pinterest, LinkedIn and Google. I specialize in turning insights into measurable business impact through strategic planning, optimization, and clear reporting.

Based in Zurich, I help brands boost brand awareness and revenue through efficient, test-driven campaigns. In my next role, I aim to leverage my expertise as a Performance Marketer to align marketing with sales funnels and drive growth.

Skills

Facebook Ads

Tiktok

Google Ads

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

German

Fluent

English

Advanced

Russian

Fluent

Work Experience

Freelance Paid Social Media Manager at Self-Employed (Freelance)

May 1, 2025 - Present

Execution of Paid Social Media and Google Ads for a local entertainment business, focusing on brand awareness and booking growth. Achieved +68% year-over-year increase in bookings and +42% revenue growth driven by paid campaigns.

Digital Strategist at INGO ZURICH AG (WWP)

August 1, 2023 - May 1, 2025

Strategic planning and execution of digital marketing campaigns for local and international clients. Paid social media planning, execution, reporting and optimization across Meta, TikTok, Pinterest and LinkedIn; optimizing campaigns based on performance insights and tailored optimizations that deliver measurable business impact.

Junior Advertising & PR Specialist at AsstrA – Associated Traffic AG

June 1, 2020 - September 1, 2021

Supported advertising and PR campaigns across digital channels, coordinating campaigns and client communications as part of a growing international team.

Digital Marketing Intern at Digital Minds

June 1, 2020 - August 1, 2020

Digital Marketing internship focused on social media coordination, content support and campaign execution across channels.

Social Media Manager for Microsoft at Microsoft (managed by WPP)

September 1, 2022 - August 31, 2022

- Planning, creation and reporting of organic social media campaigns - Localisation of social media content for the Swiss market - Strategic planning of social media boosting campaigns

Social Media Advertising Manager at Hearts & Science GmbH (OMG Germany)

September 1, 2021 - August 31, 2022

- Planning of paid social media campaigns, including budget calculation, audience development, strategy definition and detailed media planning - Execution, optimisation and reporting of paid social media campaigns across Meta, Instagram, TikTok, Pinterest, LinkedIn, Twitter and Snapchat - Client management and consulting across B2B, insurance and retail sectors