Margarita Kapustin
I'm Margarita Kapustin, a data-driven digital marketing professional with 5+ years of experience leading paid social and search campaigns across Meta, TikTok, Pinterest, LinkedIn and Google.
About
I’m Margarita Kapustin, a data-driven digital marketing professional with 5+ years of experience leading paid social and search campaigns across Meta, TikTok, Pinterest, LinkedIn and Google. I specialize in turning insights into measurable business impact through strategic planning, optimization, and clear reporting.
Based in Zurich, I help brands boost brand awareness and revenue through efficient, test-driven campaigns. In my next role, I aim to leverage my expertise as a Performance Marketer to align marketing with sales funnels and drive growth.
- 5 years' experience
- Joined January 2026
Languages
- GermanFluent
- EnglishAdvanced
- RussianFluent
Industry experience
- Media & Entertainment
- Software & Internet
- Professional Services
- Retail
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Work experience· 6 roles
Execution of Paid Social Media and Google Ads for a local entertainment business, focusing on brand awareness and booking growth. Achieved +68% year-over-year increase in bookings and +42% revenue growth driven by paid campaigns.
Strategic planning and execution of digital marketing campaigns for local and international clients. Paid social media planning, execution, reporting and optimization across Meta, TikTok, Pinterest and LinkedIn; optimizing campaigns based on performance insights and tailored optimizations that deliver measurable business impact.
- Planning, creation and reporting of organic social media campaigns - Localisation of social media content for the Swiss market - Strategic planning of social media boosting campaigns
Education
Certifications and awards
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