I am a designer specialized in branding, strategic design and experience & service design. I approach projects holistically: researching contexts, identifying insights and interpreting the needs of users, organizations and communities to transform them into purposeful identities, visual systems and communication solutions. I combine conceptual thinking, visual storytelling and territorial sensitivity to create coherent, clear and meaningful brand experiences. My goal is to develop strong, versatile and concept-driven visual systems that enhance communication and strengthen brand positioning across all touchpoints.

Margarita Sas Cané

I am a designer specialized in branding, strategic design and experience & service design. I approach projects holistically: researching contexts, identifying insights and interpreting the needs of users, organizations and communities to transform them into purposeful identities, visual systems and communication solutions. I combine conceptual thinking, visual storytelling and territorial sensitivity to create coherent, clear and meaningful brand experiences. My goal is to develop strong, versatile and concept-driven visual systems that enhance communication and strengthen brand positioning across all touchpoints.

Available to hire

I am a designer specialized in branding, strategic design and experience & service design. I approach projects holistically: researching contexts, identifying insights and interpreting the needs of users, organizations and communities to transform them into purposeful identities, visual systems and communication solutions.

I combine conceptual thinking, visual storytelling and territorial sensitivity to create coherent, clear and meaningful brand experiences. My goal is to develop strong, versatile and concept-driven visual systems that enhance communication and strengthen brand positioning across all touchpoints.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Freelance Designer at Freelance
January 1, 2023 - Present
Development of visual identities, brand systems, illustrations and editorial pieces. End-to-end project management from research and conceptualization to design and final delivery. Creation of graphic assets, digital content, merchandising and print materials, ensuring visual consistency across all touchpoints. Creative direction and direct collaboration with clients.
Sfera Experience Programme Coordination at Universidad Camilo José Cela
February 1, 2025 - August 1, 2025
Coordination and facilitation of international training programs. Design of institutional and graphic assets for the initiative. Operational communication and logistics management for the on-site event at Universidad Austral. Mentoring teams in research, conceptualization and solution development.
Event Production & Project Assistant at Venue Brand Experience
March 1, 2025 - July 1, 2025
Event production and logistics for brands such as Veuve Clicquot, Ruinart, Chandon and Coca-Cola. Supplier, budget and client management. Full coordination of Brand Trips and Press Trips, including flights, hotels, transportation and guest support. On-site support for brand activations involving creative workshops, gastronomy and experiential settings. Design of printed and graphic materials (menus, invitations, stickers, signage) aligned with brand guidelines.
Teaching Assistant at Universidad Austral
January 1, 2023 - January 1, 2024
Guidance for students in composition, visual narrative and graphic exploration. Personalized feedback and project follow-up. Collaboration in academic planning and course dynamics.
Graphic Design at Jardín Magazine, LA NACIÓN
January 1, 2021 - January 1, 2022
Design of presentations and graphic pieces for internal communication. Creation of visual assets aligned with the editorial identity.
Freelance Designer at Self-employed
January 1, 2023 - Present
Development of visual identities, brand systems, illustrations and editorial pieces. End-to-end project management from research and conceptualization to design and final delivery. Creation of graphic assets, digital content, merchandising and print materials, ensuring visual consistency across all touchpoints. Creative direction and direct collaboration with clients.
Graphic Designer at Jardín Magazine, LA NACIÓN
January 1, 2021 - January 1, 2022
Design of presentations and graphic pieces for internal communication. Creation of visual assets aligned with the editorial identity.
Freelance Designer
January 1, 2023 - Present
Development of visual identities, brand systems, illustrations and editorial pieces. End-to-end project management from research and conceptualization to design and final delivery. Creation of graphic assets, digital content, merchandising and print materials, ensuring visual consistency across all touchpoints. Creative direction and direct collaboration with clients.

Education

Master’s Degree in Event Production, Organization and Design at Universidad Camilo José Cela
January 1, 2024 - January 1, 2025
Bachelor’s Degree in Design at Universidad Austral
January 1, 2020 - January 1, 2023
Master’s Degree in Event Production, Organization and Design at Universidad Camilo José Cela - Madrid
January 1, 2024 - December 31, 2025
Bachelor’s Degree in Design at Universidad Austral - Buenos Aires
January 1, 2020 - December 31, 2023
Master’s Degree in Event Production, Organization and Design at Universidad Camilo José Cela
January 1, 2024 - January 1, 2025
Bachelor’s Degree in Design at Universidad Austral
January 1, 2020 - January 1, 2023

Qualifications

Fashion Marketing
January 1, 2023 - December 14, 2025
Branding
January 1, 2022 - December 14, 2025
UX Design
January 1, 2022 - December 14, 2025
Experience Design
January 1, 2022 - December 14, 2025
Service Experience Design
January 1, 2022 - December 14, 2025
Fashion Marketing
January 1, 2023 - December 15, 2025
Branding
January 1, 2022 - December 15, 2025
UX Design
January 1, 2022 - December 15, 2025
Experience Design
January 1, 2022 - December 15, 2025
Service Experience Design
January 1, 2022 - December 15, 2025
Fashion Marketing
January 1, 2023 - December 15, 2025
Branding
January 1, 2022 - December 15, 2025
UX Design
January 1, 2022 - December 15, 2025
Experience Design
January 1, 2022 - December 15, 2025
Service Experience Design
January 1, 2022 - December 15, 2025

Industry Experience

Media & Entertainment, Professional Services, Education, Travel & Hospitality, Other, Software & Internet