Mar Gómez

Managed and coordinated relationships with European DSPs, preparing weekly priority updates, agendas, presentations, and participating in international coordination calls. Analyzed streaming data and releases to curate and pitch music across European markets using DSP pitching tools and produced regular reporting. Prepared performance reports for Europe, updated internal playlists weekly, and supported international pitching needs. Provided additional support for TikTok campaigns and pitches and attended DSP events as required.

Led face-to-face sales initiatives and mentored a team. Managed and coordinated relationships with European DSPs, prepared weekly priority updates, agendas, and presentations, and participated in international coordination calls. Analyzed streaming data and releases to curate and pitch music across European markets using DSP pitching tools, with regular reporting. Prepared performance reports for Europe, updated internal playlists weekly, and supported international pitching needs. Provided support for TikTok campaigns and pitches, and attended DSP events as required.

Conducted in-depth analysis of campaign performance, optimized strategies based on data insights, and created detailed reports presenting results and recommendations to stakeholders. Designed and executed marketing plans, managed budgets, and defined campaigns in collaboration with department leadership. Coordinated online and offline marketing efforts, including planning and monitoring digital advertising campaigns, managing traditional media promotions, and organizing pre-festival, festival, and post-festival initiatives.