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Strategic and data-driven Marketing professional with experience in developing and executing marketing strategies that drive brand growth and business performance. Skilled in campaign planning, performance analysis, market insights, and translating data into actionable marketing decisions. Experienced in cross-functional collaboration, project leadership, and reporting KPIs to optimize results. Fluent in English and currently pursuing a Bachelor’s degree in Business Administration at UESB. Passionate about aligning creativity, analytics, and business goals to deliver measurable marketing impact.…Strategic and data-driven Marketing professional with experience in developing and executing marketing strategies that drive brand growth and business performance. Skilled in campaign planning, performance analysis, market insights, and translating data into actionable marketing decisions. Experienced in cross-functional collaboration, project leadership, and reporting KPIs to optimize results. Fluent in English and currently pursuing a Bachelor’s degree in Business Administration at UESB. Passionate about aligning creativity, analytics, and business goals to deliver measurable marketing impact.

Maria Eduarda Sousa Ferraz

Data Analyst, Marketing Analyst, Project Manager, +4

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Strategic and data-driven Marketing professional with experience in developing and executing marketing strategies that drive brand growth and business performance. Skilled in campaign planning, performance analysis, market insights, and translating data into actionable marketing decisions. Experienced in cross-functional collaboration, project leadership, and reporting KPIs to optimize results. Fluent in English and currently pursuing a Bachelor’s degree in Business Administration at UESB. Passionate about aligning creativity, analytics, and business goals to deliver measurable marketing impact.…Strategic and data-driven Marketing professional with experience in developing and executing marketing strategies that drive brand growth and business performance. Skilled in campaign planning, performance analysis, market insights, and translating data into actionable marketing decisions. Experienced in cross-functional collaboration, project leadership, and reporting KPIs to optimize results. Fluent in English and currently pursuing a Bachelor’s degree in Business Administration at UESB. Passionate about aligning creativity, analytics, and business goals to deliver measurable marketing impact.

Available to hire

Strategic and data-driven Marketing professional with experience in developing and executing marketing strategies that drive brand growth and business performance. Skilled in campaign planning, performance analysis, market insights, and translating data into actionable marketing decisions. Experienced in cross-functional collaboration, project leadership, and reporting KPIs to optimize results. Fluent in English and currently pursuing a Bachelor’s degree in Business Administration at UESB. Passionate about aligning creativity, analytics, and business goals to deliver measurable marketing impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Advanced

French

Intermediate

Work Experience

Marketing Project Lead at Souzza

January 1, 2023 - December 31, 2024

Led marketing campaigns focused on digital strategy, engagement, and performance analysis. Coordinated a small team, managing timelines and deliverables. Implemented data tracking processes that optimized campaign evaluation and client reporting.

Data Analyst at CS2 Soluções

January 1, 2025 - Present

Developed and maintained interactive dashboards and performance reports in Power BI and Metabase. Collaborated with cross-functional teams to translate business needs into analytical solutions. Performed SQL-based data extraction, cleaning, and transformation for decision-making processes. Supported leadership in strategic planning through data insights and KPIs.

Marketing Project Leader at Souzza

January 1, 2023 - December 31, 2024

Led marketing campaigns focused on digital strategy, engagement, and performance analysis. Coordinated a small team, managed timelines and deliverables. Implemented data tracking processes that optimized campaign evaluation and client reporting.

HR Intern at Municipal Health Secretariat

January 1, 2022 - December 31, 2024

Supported HR analytics with Power BI, Metabase, SQL, Python (data cleaning), Excel Advanced, data visualization, data storytelling, and Tableau (basic).