My background is in social media, content and design, so I like being involved in the whole process. I work on the strategy and concept, but I also care a lot about how the final content looks, feels and is perceived by the audience. Design, visual direction and video editing are a big part of what I do, but so is looking at the data afterwards to understand whether the work is actually having an impact. I’m also always trying new tools, including AI, to make the process faster and more efficient without compromising the final work.…My background is in social media, content and design, so I like being involved in the whole process. I work on the strategy and concept, but I also care a lot about how the final content looks, feels and is perceived by the audience. Design, visual direction and video editing are a big part of what I do, but so is looking at the data afterwards to understand whether the work is actually having an impact. I’m also always trying new tools, including AI, to make the process faster and more efficient without compromising the final work.WWWW…