Available to hire
Hi, I’m Mariah Rivera, a NYC-born Brand Marketing Specialist with a passion for transforming products into compelling narratives through creative and strategic branding. I specialize in content creation, graphic design, social media management, and production coordination, blending creativity with strategic finesse to help brands grow and engage their audiences.
I love staying ahead of industry trends and delivering impactful visuals that maintain brand integrity. Whether it’s managing social media campaigns, organizing photo shoots, or developing brand strategies, I’m dedicated to infusing creativity into every project I take on.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Spanish; Castilian
Intermediate
Work Experience
Brand Marketing Specialist & Social Media Coordinator at Alliance Building Services
June 1, 2014 - PresentCollaborated with cross-functional teams to develop brand artistic vision, networked and established valuable media relationships, created and managed sponsorship decks and secured pledges, drove customer engagement by 30% within 6 months through strategic social planning, cultivated relationships with industry professionals and influencers, organized and contributed to the execution of high-profile fashion shows and photo shoots, engaged with social media platform users for increased brand awareness, and consulted for brands within beauty, skincare, fashion, and jewelry sectors.
Brand Product Photography/Art Director at Bella Public Relations
December 31, 2023 - July 17, 2025Created and redesigned corporate marketing/communication materials for brand consistency across multiple platforms, generated engaging designs and copy for social media content, orchestrated photo and video production for 40 brand products per month, curated props and set designs for visually stunning presentations, conceptualized and designed monthly product mood boards, produced and shot final product photos including post-production/image editing, designed and developed brand websites and style guides, managed content calendars and social management tools to monitor campaign success, implemented social media strategies aligned with business objectives, and assisted in concepting, creating, and editing TikToks and Reels including short animations through third-party applications.
Social Media Account Executive at Alliance Building Services
December 31, 2023 - July 17, 2025Managed social media account execution supporting client campaigns, leveraging social management tools to monitor campaign success, and executing social media strategies aligned with business objectives.
Human Resources Generalist at Bella Public Relations
December 31, 2023 - July 17, 2025Leveraged technology to improve departmental processes, implemented innovative improvements to employment selection processes, facilitated and redesigned new hire orientation sessions and onboarding experiences, conducted comprehensive trainings for a large workforce, and streamlined HR processes to optimize departmental productivity.
Marketing & New Business Coordinator at The Meurigan Company, Designer Anne Bowen
July 31, 2014 - July 17, 2025Supported marketing efforts and new business initiatives for the company.
Brand Marketing Specialist & Social Media Coordinator at Alliance Building Services
June 1, 2014 - PresentCollaborated on brand artistic vision, managed sponsorship decks, cultivated media and influencer relationships, organized fashion shows and photo shoots. Increased customer engagement by 30% through strategic social planning and drove brand awareness by managing social media platforms.
Brand Product Photography/Art Director at Bella Public Relations
December 31, 2023 - July 17, 2025Directed brand product photography and art production, conceptualized mood boards, created and edited final product photos monthly, and ensured brand consistency across materials and platforms.
Social Media Account Executive at Bella Public Relations
December 31, 2023 - July 17, 2025Managed social media accounts, developed and executed social media strategies aligned with business objectives, and contributed to creation and editing of TikTok and Reel content.
Social Media Account Executive at Alliance Building Services
December 31, 2023 - July 17, 2025Oversaw social media accounts and campaigns, using social management tools for content calendar management and campaign monitoring.
Marketing & New Business Coordinator at The Meurigan Company, Designer Anne Bowen
July 31, 2014 - July 17, 2025Coordinated marketing and new business efforts, supporting brand promotion and development.
Brand Marketing Specialist & Social Media Coordinator at Alliance Building Services
June 1, 2014 - PresentCollaborated with cross-functional teams to develop brand artistic vision, managed sponsorship decks and secured pledges, drove customer engagement by 30% through strategic social planning, cultivated industry relationships, organized and contributed to high-profile fashion shows and photo shoots, and consulted for beauty, skincare, fashion, and jewelry sector brands.
Brand Product Photography/Art Director at Bella Public Relations
December 31, 2023 - July 17, 2025Directed brand product photography and art, orchestrating photo and video production for 40 brand products per month, curated props and set designs, conceptualized monthly product mood boards, produced and edited final product photos, and designed brand websites and style guides to enhance brand awareness.
Social Media Account Executive at Alliance Building Services
December 31, 2023 - July 17, 2025Managed content calendars, utilized social management tools, implemented social media strategies aligned with business objectives, and assisted in creating and editing TikToks and Reels to boost brand engagement and visibility.
Human Resources Generalist at Alliance Building Services
December 31, 2023 - July 17, 2025Leveraged technology to improve departmental processes, implemented improvements to employment selection, facilitated and redesigned new hire orientation and onboarding experiences, conducted workforce training sessions, and streamlined HR processes to optimize productivity.
Marketing & New Business Coordinator at The Meurigan Company, Designer Anne Bowen
July 31, 2014 - July 17, 2025Coordinated marketing and new business efforts, supporting brand initiatives and contributing to overall marketing strategies.
Education
Bachelor of Arts at Hartwick College
January 1, 2009 - May 31, 2013Bachelor of Arts at Hartwick College
January 1, 2009 - May 31, 2013Bachelor of Arts at Hartwick College
January 1, 2009 - May 31, 2013Qualifications
Engineering Coding Boot Camp: Full-Stack Development
April 1, 2021 - April 30, 2021Engineering Coding Boot Camp: Full-Stack Development
April 1, 2021 - April 30, 2021Engineering Coding Boot Camp: Full-Stack Development
April 1, 2021 - April 30, 2021Industry Experience
Consumer Goods, Other, Media & Entertainment, Professional Services, Retail, Travel & Hospitality
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