I am currently pursuing a Master’s in Strategic Marketing & Communication at IE Business School, building on a foundation in Marketing from the American University of Beirut and an exchange semester at Boston University. My professional experience spans luxury, agency, and digital environments, including roles at Zadig & Voltaire, Memac Ogilvy, and Leo Burnett. Across these experiences, I have worked at the intersection of brand strategy, digital execution, and creative development, contributing to campaigns, e-commerce launches, and integrated communication initiatives. Beyond marketing, I am a professional alpine skier who represented Lebanon at the Youth Olympic Games and international competitions. Sport has shaped my discipline, resilience, and performance mindset: qualities I bring into fast-paced, high-pressure brand environments. I am particularly drawn to lifestyle, luxury, and experiential brands where storytelling, aesthetics, and strategy converge. I am motivated by building brands that people don’t just consume, but experience.

Maria E. Issa

I am currently pursuing a Master’s in Strategic Marketing & Communication at IE Business School, building on a foundation in Marketing from the American University of Beirut and an exchange semester at Boston University. My professional experience spans luxury, agency, and digital environments, including roles at Zadig & Voltaire, Memac Ogilvy, and Leo Burnett. Across these experiences, I have worked at the intersection of brand strategy, digital execution, and creative development, contributing to campaigns, e-commerce launches, and integrated communication initiatives. Beyond marketing, I am a professional alpine skier who represented Lebanon at the Youth Olympic Games and international competitions. Sport has shaped my discipline, resilience, and performance mindset: qualities I bring into fast-paced, high-pressure brand environments. I am particularly drawn to lifestyle, luxury, and experiential brands where storytelling, aesthetics, and strategy converge. I am motivated by building brands that people don’t just consume, but experience.

Available to hire

I am currently pursuing a Master’s in Strategic Marketing & Communication at IE Business School, building on a foundation in Marketing from the American University of Beirut and an exchange semester at Boston University.

My professional experience spans luxury, agency, and digital environments, including roles at Zadig & Voltaire, Memac Ogilvy, and Leo Burnett. Across these experiences, I have worked at the intersection of brand strategy, digital execution, and creative development, contributing to campaigns, e-commerce launches, and integrated communication initiatives.

Beyond marketing, I am a professional alpine skier who represented Lebanon at the Youth Olympic Games and international competitions. Sport has shaped my discipline, resilience, and performance mindset: qualities I bring into fast-paced, high-pressure brand environments.

I am particularly drawn to lifestyle, luxury, and experiential brands where storytelling, aesthetics, and strategy converge. I am motivated by building brands that people don’t just consume, but experience.

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Language

Arabic
Fluent
French
Fluent
English
Fluent
Spanish; Castilian
Beginner

Work Experience

Junior Social and Digital Marketing Executive at Zadig & Voltaire
October 1, 2023 - June 1, 2025
Co-led the launch of the official Z&V Lebanon e-commerce platform, coordinating with HQ and local teams to ensure successful market entry. Led the execution of integrated brand campaigns across paid and organic channels, from concept to performance optimization. Ensured brand communication across digital and offline channels to support campaign performance and customer engagement. Oversaw visual merchandising strategy across 3 POS locations to elevate in-store brand experience.
Rotating Marketing Intern at Memac Ogilvy
June 1, 2023 - June 30, 2023
Week 1-2: PR – Assisted with coverage reports and analysis, conducted research on relevant magazines and publications. Week 2-3: Social Media – Created engaging and strategic content plans, compiled ads reports and tracked story impressions. Contributed to campaign analytics and client reporting.
Content Executive Intern at Leo Burnett
June 1, 2022 - July 31, 2022
Contributed to campaign development across multiple industries including financial services, education, and a global F&B brand. Created idea decks, social media strategy plans, content calendars, and internal communication workshops delivered to clients. Developed and presented an internal communication strategy for a large bank as part of the Leo Burnett PC Academy.

Education

Master’s in Strategic Marketing and Communication at IE University (Instituto de Empresa)
September 1, 2025 - May 4, 2026
Bachelor of Business Administration (BBA), Marketing Concentration at American University of Beirut (AUB)
September 1, 2020 - May 1, 2023
Exchange Program at Boston University
January 1, 2022 - May 1, 2022
Master Master3 Marketing and Communication at Instituto de Empresa (IE)
September 1, 2025 - May 4, 2026
Bachelor of Business Administration (BBA), Marketing Concentration at American University of Beirut (AUB)
September 1, 2020 - May 1, 2023
Student Exchange Program at Boston University
January 1, 2022 - May 1, 2022
Advanced Google Analytics at Online Certification
January 11, 2030 - May 4, 2026
Fundamentals of Digital Marketing at Online Certification
January 11, 2030 - May 4, 2026

Qualifications

Advanced Google Analytics
January 11, 2030 - May 4, 2026
Fundamentals of Digital Marketing
January 11, 2030 - May 4, 2026
Advanced Google Analytics
January 11, 2030 - May 4, 2026
Fundamentals of Digital Marketing
January 11, 2030 - May 4, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Education