I am currently pursuing a Master’s in Strategic Marketing & Communication at IE Business School, building on a foundation in Marketing from the American University of Beirut and an exchange semester at Boston University.
My professional experience spans luxury, agency, and digital environments, including roles at Zadig & Voltaire, Memac Ogilvy, and Leo Burnett. Across these experiences, I have worked at the intersection of brand strategy, digital execution, and creative development, contributing to campaigns, e-commerce launches, and integrated communication initiatives.
Beyond marketing, I am a professional alpine skier who represented Lebanon at the Youth Olympic Games and international competitions. Sport has shaped my discipline, resilience, and performance mindset: qualities I bring into fast-paced, high-pressure brand environments.
I am particularly drawn to lifestyle, luxury, and experiential brands where storytelling, aesthetics, and strategy converge. I am motivated by building brands that people don’t just consume, but experience.
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