Available to hire
I am a proactive and achievement-oriented marketer with over 5 years of experience in marketing and leadership roles, focusing on social media strategies, lead generation, campaign management, and content creation. I’m pursuing an MSc in Digital Marketing & AI and I combine data-informed approaches with creative strategies for today’s digital landscape. I enjoy thinking outside the box to tackle challenges and stay current with trends and tools to keep strategies fresh and effective. I have worked with international teams across the United States and Europe, communicating clearly and professionally and leading cross-functional efforts.
My leadership style emphasizes organization, accountability, and impact. I value building strong working relationships, coordinating cross-functional efforts, and ensuring initiatives are executed from concept to completion. I balance creativity with structured execution to drive growth and deliver tangible results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Advanced
French
Intermediate
Spanish; Castilian
Fluent
Work Experience
Social media & Lead Generation Specialist at CITYFUEL LLC
September 1, 2025 - PresentPlan, create, and publish engaging content across key platforms (Instagram, Facebook, LinkedIn) aligned to audience behavior and brand voice. Design ad campaigns for product launches and promotions; coordinate partnerships with U.S.-based influencers; manage creator outreach and ensure brand-aligned content. Leverage user-generated content for social proof; monitor engagement, reach, and conversions; oversee paid campaigns across Facebook, Instagram, LinkedIn, and Google. Build landing pages and lead capture forms, implement lead nurture flows in a CRM, qualify leads, and ensure timely handoff to sales. Analyze performance data to optimize results and maximize ROI.
Marketing Specialist at EWL GROUP
February 1, 2024 - July 1, 2025Lead LATAM marketing and lead-generation campaigns; manage channel growth, social media analysis, campaigns, and content creation. Utilize YouScan, HubSpot, and Mautic for lead automation and performance analysis. Develop campaigns to generate leads and drive engagement; provide cross-functional marketing support; identify growth opportunities to enhance brand presence; analyze data to optimize strategies; oversee projects from concept to completion.
Digital Marketing Analyst I at FactorTek LLC
January 1, 2023 - January 31, 2024Capture new customers by optimizing strategies; write and distribute press releases to increase brand visibility; collaborate with influencers to promote services; implement email marketing campaigns; propose PR strategies for current customers; boost brand awareness among target demographics; rebrand social media presence; respond to inquiries via email and phone; organize logistics for marketing and proposal strategy meetings; create daily social media posts; coordinate with design and media teams to develop high-quality assets; establish relationships with stakeholders and media outlets; create presentations, trend reports, assets, and product data sheets; combine online and offline marketing to generate leads; conduct market research to identify opportunities.
Community Manager at Clinica Aurora Del Mar
January 1, 2020 - December 31, 2022Capture new customers through optimized business strategies; create content across multiple social channels; launch a web portal to enhance omnichannel activities; communicate effectively with owners, residents, and on-site staff; generate leads for sales via cold calls and referrals; run social media campaigns across networks; implement AI-based content (e.g., Midjourney, Synthesia) to diversify content; manage community relations and engagement.
Community Manager at Clinica Aurora Del Mar – Cartagena, Colombia
January 1, 2020 - December 31, 2022Captured new customers through optimized strategies; created content across multiple social channels; launched a web portal for omnichannel engagement; communicated effectively with owners, residents, and on-site staff; generated leads via cold calls and referrals; ran multi-network social campaigns; implemented AI-based content (Midjourney and Synthesia) to diversify materials.
Education
MSc in Digital Marketing & AI at SKEMA Business School
January 1, 2026 - January 24, 2026Bachelor in International Marketing & Logistics Management at Universidad La Sabana
January 1, 2019 - December 31, 2023Minor in Omnichannel Marketing at Universidad La Sabana
January 1, 2022 - December 31, 2022MSc in Digital Marketing & AI at Skema Business School - Valbonne, Alpes-Maritimes
January 1, 2026 - January 24, 2026Bachelor in International Marketing & Logistics Management at Universidad La Sabana - Chía, Cundinamarca
January 1, 2019 - January 1, 2023Minor in Omnichannel Marketing at Universidad La Sabana – Chía, Cundinamarca
January 1, 2022 - January 1, 2022Bachelor’s Degree in International Marketing & Logistics Management at Universidad La Sabana, Chía, Cundinamarca
January 1, 2019 - January 1, 2023MSc in Digital Marketing & AI at Skema Business School - Valbonne, Alpes-Maritimes
January 1, 2026 - February 5, 2026Minor, Omnichannel Marketing at Universidad La Sabana – Chía, Cundinamarca
January 1, 2022 - February 5, 2026MSc in Digital Marketing & AI at Skema Business School
January 1, 2026 - March 26, 2026Bachelor in International Marketing & Logistics Management at Universidad La Sabana
January 1, 2019 - December 31, 2023Minor in Omnichannel Marketing at Universidad La Sabana
January 1, 2022 - March 26, 2026Qualifications
HubSpot Coursework: Inbound Marketing
January 1, 2022 - December 31, 2022Management and Luxury Companies Course
January 1, 2022 - December 31, 2022Distribution and Logistics for Omnichannel Activities
January 1, 2022 - December 31, 2022French B2 Course
January 1, 2016 - December 31, 2016HubSpot Coursework: Inbound Marketing
January 1, 2022 - January 1, 2022University-level Coursework: Management and luxury companies’ course
January 1, 2022 - January 1, 2022University-level Coursework: Distribution and logistics for omnichannel activities
January 1, 2022 - January 1, 2022French B2 course
January 1, 2016 - January 1, 2016Inbound Marketing (HubSpot Coursework)
January 1, 2022 - February 5, 2026Management and luxury companies’ course
January 1, 2022 - February 5, 2026Distribution and logistics for omnichannel activities
January 1, 2022 - February 5, 2026French B2 course
January 1, 2016 - February 5, 2026HubSpot Coursework: Inbound Marketing
January 1, 2022 - March 26, 2026Management and luxury companies’ course, University Bocconi
January 1, 2022 - March 26, 2026Distribution and logistics for omnichannel activities
January 1, 2022 - March 26, 2026French B2 course
January 1, 2016 - March 26, 2026Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Retail, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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