María Kamila De La Parra Garay

Plan, create, and publish engaging content across key platforms (Instagram, Facebook, LinkedIn) aligned to audience behavior and brand voice. Design ad campaigns for product launches and promotions; coordinate partnerships with U.S.-based influencers; manage creator outreach and ensure brand-aligned content. Leverage user-generated content for social proof; monitor engagement, reach, and conversions; oversee paid campaigns across Facebook, Instagram, LinkedIn, and Google. Build landing pages and lead capture forms, implement lead nurture flows in a CRM, qualify leads, and ensure timely handoff to sales. Analyze performance data to optimize results and maximize ROI.

Lead LATAM marketing and lead-generation campaigns; manage channel growth, social media analysis, campaigns, and content creation. Utilize YouScan, HubSpot, and Mautic for lead automation and performance analysis. Develop campaigns to generate leads and drive engagement; provide cross-functional marketing support; identify growth opportunities to enhance brand presence; analyze data to optimize strategies; oversee projects from concept to completion.

Capture new customers by optimizing strategies; write and distribute press releases to increase brand visibility; collaborate with influencers to promote services; implement email marketing campaigns; propose PR strategies for current customers; boost brand awareness among target demographics; rebrand social media presence; respond to inquiries via email and phone; organize logistics for marketing and proposal strategy meetings; create daily social media posts; coordinate with design and media teams to develop high-quality assets; establish relationships with stakeholders and media outlets; create presentations, trend reports, assets, and product data sheets; combine online and offline marketing to generate leads; conduct market research to identify opportunities.