Digital marketer with a focus on content strategy and community management. I create high-engagement content and formats by combining trends, data, and performance analysis, with experience in client-facing projects and cross-functional teams. My approach is authentic, data-driven, and constantly evolving.

Maria Luigia De Lucia

Digital marketer with a focus on content strategy and community management. I create high-engagement content and formats by combining trends, data, and performance analysis, with experience in client-facing projects and cross-functional teams. My approach is authentic, data-driven, and constantly evolving.

Available to hire

Digital marketer with a focus on content strategy and community management.

I create high-engagement content and formats by combining trends, data, and performance analysis, with experience in client-facing projects and cross-functional teams. My approach is authentic, data-driven, and constantly evolving.

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Language

Italian
Fluent
English
Fluent

Work Experience

Shop Assistant / Sales Assistant at Zara
January 1, 2022 - January 1, 2023
Sales support, cash desk, restock; in-store experience; daily KPI contribution.
Digital Social Communications Assistant at Studio Fotografico Caserta
January 1, 2022 - January 1, 2023
Support visual and video content production; graphic support for corporate website updates; benchmarking and competitor research.
Thesis Project Lead – Milano–Cortina 2026 Social Campaign at Milano–Cortina 2026 Social Media Team
January 1, 2026 - Present
Designing Gen Z content formats; creator and Olympic partners selection to support format development for the Gen 26 program
Shop Assistant at Zara
January 1, 2022 - December 31, 2023
Cash desk, restock, in-store experience, and daily KPI contributions.
Thesis Project – Social Media Campaign at Milano-Cortina 2026
January 1, 2026 - Present
Social media campaign development for Milano-Cortina 2026; design of Gen Z content formats; collaboration with creators and Olympic partners to support the Gen 26 program.

Education

Master in Digital Marketing & Communication Management at IAAD, Turin
January 11, 2030 - January 26, 2026
Bachelor’s Degree in Political Science & International Relations at Alma Mater Studiorum, Bologna
January 11, 2030 - January 26, 2026
High School Diploma at Liceo Nino Cortese, Maddaloni (CE)
September 1, 2013 - June 1, 2018
Master in Digital Marketing & Communication Management at IAAD, Turin
January 11, 2030 - January 26, 2026
Bachelor's degree in Political Science & International Relations at Alma Mater Studiorum, Bologna
January 11, 2030 - January 26, 2026
Diploma at Liceo Nino Cortese, Maddaloni (CE)
January 11, 2030 - January 26, 2026
Master in Digital Marketing & Management at IAAD, Turin
January 11, 2030 - January 26, 2026
Bachelor's Degree in Political Science & International Relations at Alma Mater Studiorum, Bologna
January 11, 2030 - January 26, 2026
High School Diploma at Liceo Nino Cortese, Maddaloni (CE)
January 11, 2030 - January 1, 2018
Master in Digital Marketing & Communication Management at IAAD, Turin
January 11, 2030 - January 26, 2026
Bachelor's Degree in Political Science & International Relations at Alma Mater Studiorum - University of Bologna
January 11, 2030 - January 26, 2026
Diploma at Liceo Nino Cortese, Maddaloni (CE)
January 11, 2030 - January 26, 2026

Qualifications

Master in Digital Marketing & Communication Management
January 11, 2030 - January 26, 2026
Bachelor's Degree in Political Science & International Relations
January 11, 2030 - January 26, 2026
Diploma - Liceo Nino Cortese
January 11, 2030 - January 26, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Retail