I tell brand stories and create genuine connections with consumers. I turn digital strategies into experiences that inspire and engage. I believe every communication is an opportunity to build value, bringing brands and people closer through creative and relevant content. I aim to craft content that is both creative and purposeful, fostering meaningful connections between brands and audiences.

Maria Inês Moreira

I tell brand stories and create genuine connections with consumers. I turn digital strategies into experiences that inspire and engage. I believe every communication is an opportunity to build value, bringing brands and people closer through creative and relevant content. I aim to craft content that is both creative and purposeful, fostering meaningful connections between brands and audiences.

Available to hire

I tell brand stories and create genuine connections with consumers. I turn digital strategies into experiences that inspire and engage.

I believe every communication is an opportunity to build value, bringing brands and people closer through creative and relevant content. I aim to craft content that is both creative and purposeful, fostering meaningful connections between brands and audiences.

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Language

English
Advanced
French
Advanced
Portuguese
Fluent
Spanish; Castilian
Intermediate

Work Experience

Product Content Writer at Farfetch
July 31, 2017 - September 3, 2025
Responsible for content production for social media and email marketing, managing partnerships with digital influencers, brand event management and activations, copywriting, social media ads management, newsletter production, and coordination with agencies and press. Conducted video content editing and website content management aligned with company guidelines and tone of voice.
Communication and Marketing Specialist at Kathartika
July 31, 2020 - September 3, 2025
Managed social media and Google Ads campaigns, produced newsletters and press content, handled website order and stock management, presented quarterly news, and developed themed literary box sets. Responsibilities included stock management, video content editing, and creation of product descriptions.
Marketing Coordinator at Bloop
January 1, 2020 - Present
Coordinated marketing efforts including social media management, influencer partnership identification and management, brand event management and activations, copywriting, website content management, and newsletter production and management.
Talent Attraction Specialist at Expônor
June 30, 2023 - September 3, 2025
Managed office activity development, budgeting and implementation, created events and rituals for the company’s global community, analyzed office performance and strategy alignment, created internal marketing communications, identified areas for potential candidate attraction, managed participation in internal and external events, and maintained partnerships with universities and associations.
Communication Consultant at Silver Lining - Consultoria de Comunicação
September 30, 2016 - September 3, 2025
Junior communication consultant supporting various projects in communication with a focus on technology, financial payments, education, and event sectors.
Marketing Coordinator at BLOOP
January 1, 2020 - Present
Managed social media and content production for social media, website, and email marketing. Identified and managed partnerships with digital influencers. Oversaw brand event management and activations, copywriting, website content management, social media and Google Ads campaign management, newsletter production and management, press content creation, website order and stock management, and quarterly news presentations. Developed themed literary box sets, performed stock management and video content editing, and created product descriptions aligned with company guidelines and tone of voice.
Product Content Writer at FARFETCH
July 1, 2020 - September 3, 2025
Produced content for product listings on the FARFETCH platform, ensuring accuracy and brand alignment.
Communication and Marketing Specialist at Kahartika
July 1, 2017 - September 3, 2025
Handled social media management, content production for social media and email marketing. Identified and managed partnerships with digital influencers, coordinated brand event management and activations, wrote copy, and managed social media ads and newsletter production.
Community Manager at Silver Lining - Consultoria de Comunicação
September 1, 2016 - September 3, 2025
Junior Communication Consultant, handled social media management and communications.
Talent Attraction Specialist at Various (not specified)
November 1, 2021 - September 3, 2025
Created events and rituals for global company communities, conducted performance analysis aligned with company vision, created internal marketing communications, identified areas for candidate attraction, managed participation in internal and external events, established partnerships with universities and associations, handled social media management, influencer partnership management, digital event and brand activations, copywriting, website content management, social media and Google Ads campaign management, newsletter production and management, press content production, and client-press relationship management.
Product Content Writer at Farfetch
July 1, 2020 - October 3, 2025
Content creation for product descriptions and marketing materials, aligning with brand guidelines and digital strategy. Implemented content strategies to engage consumers and drive conversions; collaborated with brand teams and editors; managed content for jewelry, beauty, and fashion categories.
Head of Marketing at BLOOP
January 1, 2020 - Present
Led marketing and e‑commerce strategy, brand storytelling, digital campaigns, partnerships, and brand activations.
Public Relations & Press Office Assistant at Silver Lining - Consultoria de Comunicação
April 1, 2018 - August 1, 2019
Supported PR activities, media relations, press content production, social media management, and event coordination.

Education

Master’s in Marketing and Digital Business, Marketing at Universidade Portucalense
January 11, 2030 - September 3, 2025
Bachelor’s in Communication and Culture Sciences – Journalism Specialization at Escola Superior de Jornalismo do Porto
January 11, 2030 - September 3, 2025
Postgraduate in Communication, Marketing, and Public Relations at ULP - Universidade Lusófona do Porto
January 11, 2030 - September 3, 2025
Master’s in Marketing and Digital Business, Marketing at Universidade Portucalense
January 11, 2030 - September 3, 2025
Bachelor’s in Communication and Culture Sciences – Journalism Specialization at Escola Superior de Jornalismo do Porto
January 11, 2030 - September 3, 2025
Postgraduate in Communication, Marketing, and Public Relations at ULP - Universidade Lusófona do Porto
November 1, 2021 - December 1, 2022
Master’s in Marketing and Digital Business at Universidade Lusófona do Porto
January 11, 2030 - October 3, 2025
Bachelor’s in Communication and Culture Studies at Escola Superior de Jornalismo do Porto
January 11, 2030 - October 3, 2025
Postgraduate in Communication, Marketing, and Public Relations at Escola Superior de Jornalismo do Porto
January 11, 2030 - October 3, 2025
Bachelor's in Communication and Culture Sciences – Journalism Specialization at Universidade Lusófona do Porto
October 1, 2014 - July 1, 2017
Master’s in Marketing and Digital Business at Universidade Portucalense
October 1, 2014 - July 1, 2017
Postgraduate in Communication, Marketing, and Public Relations at Escola Superior de Jornalismo do Porto
September 1, 2019 - July 1, 2020

Qualifications

Community Manager
January 11, 2030 - September 3, 2025
Postgraduate in Communication, Marketing and Public Relations
November 1, 2021 - December 1, 2022
Other Certifications in Digital Content Management, Design Theory and Visual Communications, Social Media Marketing Strategy, Event Organization and Management, Public Speaking, Portuguese Writing and Communication Techniques
January 11, 2030 - September 3, 2025
Junior Communication Consultant
July 1, 2016 - September 1, 2016

Industry Experience

Financial Services, Education, Travel & Hospitality, Consumer Goods, Media & Entertainment, Professional Services, Retail, Software & Internet