○ SEO and GEO audits and optimisation: on-page, content, off-page, technical, local, Schema markup, E-E-A-T and LLM visibility ○ On-page optimisation focused on heading structure, meta tags, topic clusters, siloing and internal linking ○ Optimisation for AI Overviews, brand mentions, citations and sentiment in LLMs and zero-click searches ○ Traditional and semantic keyword research: MSV, difficulty, search intent, query fan-out and AI-driven semantic clustering ○ Local SEO optimisation through local pages & geo-targeted keywords ○ Link building, competitor and content gap analysis ○ Weekly performance analysis in Matomo, GA4 and GSC; dashboards in Looker Studio and KPI/ranking reporting ○ Quarterly performance reporting and roadmap definition ○ Campaign management and optimisation in Google Ads and Bing Ads

SEO/GEO Specialist at Clínica Jiménez Ortiz

July 1, 2024 - July 1, 2025

WordPress server migration with pre/post SEO technical audit addressing crawling, indexing, redirects and Core Web Vitals. On-page, off-page, technical, content, local and Schema audits; GEO and AEO audit and optimisation including AI Overviews visibility, citations, LLM sentiment and E-E-A-T signals. Keyword and query research in the medical sector with intent mapping and semantic/conversational SEO. Topical clusters with pillar pages, satellite content and strategic internal linking. Local SEO/Map Pack optimisation with local link building, Google Business Profile, geo-targeted keywords, citations and NAP consistency. KPI analysis in GA4/GSC; monthly Looker Studio reporting. PPC campaign management in Google Ads & Bing Ads.

SEM Specialist at Marlborough School of Languages

February 1, 2022 - June 1, 2023

○ Management and optimisation of SEM campaigns in Google Ads, Bing Ads and Meta Ads ○ Seasonal bottom-funnel keyword research and ad copywriting ○ Landing page optimisation and A/B testing ○ Weekly performance and reporting with Looker Studio dashboards

Technical SEO Specialist at Exklusiv Konzept S.L. & Galería HMH S.L

January 3, 2022 - December 3, 2021

○ Technical SEO audits and optimisation focused on crawlability, page speed, multimedia performance and Core Web Vitals ○ Image and video optimisation covering compression, WebP formats and lazy loading ○ Structured data implementation and validation with particular focus on ImageObject and VideoObject ○ Crawl and indexation analysis with Screaming Frog and log file analysis ○ Hreflang implementation and validation for international SEO ○ Canonical tag management to prevent duplicate content ○ Performance analysis and reporting in GA4 and GSC

MTPE Translator at Synergium Sweden AB

April 3, 2026 - December 3, 2020

Translation and post-editing of AI-generated texts from English into Spanish, ensuring naturalness, accuracy and terminological consistency

Front-end Developer at WeBsDoNe LTD.

April 3, 2026 - Present

○ Development and maintenance of websites using HTML, CSS, PHP, SQL, JavaScript and frameworks ○ Support for marketing teams with SEO implementation and technical fixes