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I'm Mariana, a brand and creative leader with a passion for turning insights into compelling brand experiences across print, digital, and live events. I enjoy building strong design systems, guiding cross-functional teams, and collaborating with partners to deliver measurable impact. My work spans nonprofit organizations and educational institutions across Europe, where I combine design research with branding strategy to grow audiences, engagement, and brand equity.…I'm Mariana, a brand and creative leader with a passion for turning insights into compelling brand experiences across print, digital, and live events. I enjoy building strong design systems, guiding cross-functional teams, and collaborating with partners to deliver measurable impact. My work spans nonprofit organizations and educational institutions across Europe, where I combine design research with branding strategy to grow audiences, engagement, and brand equity.

Mariana Tsvetkova

Brand Designer, Graphic Designer, Designer, +1

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I'm Mariana, a brand and creative leader with a passion for turning insights into compelling brand experiences across print, digital, and live events. I enjoy building strong design systems, guiding cross-functional teams, and collaborating with partners to deliver measurable impact. My work spans nonprofit organizations and educational institutions across Europe, where I combine design research with branding strategy to grow audiences, engagement, and brand equity.…I'm Mariana, a brand and creative leader with a passion for turning insights into compelling brand experiences across print, digital, and live events. I enjoy building strong design systems, guiding cross-functional teams, and collaborating with partners to deliver measurable impact. My work spans nonprofit organizations and educational institutions across Europe, where I combine design research with branding strategy to grow audiences, engagement, and brand equity.

Available to hire

I’m Mariana, a brand and creative leader with a passion for turning insights into compelling brand experiences across print, digital, and live events. I enjoy building strong design systems, guiding cross-functional teams, and collaborating with partners to deliver measurable impact.

My work spans nonprofit organizations and educational institutions across Europe, where I combine design research with branding strategy to grow audiences, engagement, and brand equity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Bulgarian

Fluent

English

Fluent

Italian

Intermediate

Work Experience

Creative & Brand Lead at Made in Brunel (NPO)

October 1, 2024 - August 1, 2025

Led the creative direction of the organisation across print, digital and events, with a focus on overall brand presentation; Managed a team of 20+ people across design, marketing and events; Conducted audience research, competitive analysis and brand positioning work; Planned and delivered 10+ large-scale events, covering logistics, vendor management, press and on-site coordination; Contributed to the development of branded merchandise (1,000+ units sold); Worked with sponsors, faculty and external partners on relationship management and joint projects; Grew the brand's digital presence to 160K+ engagements on Instagram.

Brand Ambassador at Drink & Rethink

September 1, 2024 - October 1, 2024

Represented the brand at live events and communicated directly with audiences to build positive brand perception; Collected on-the-ground feedback from 500+ participants; Analysed consumer behaviour and motivations; Collaborated with marketing, events and operations teams to meet campaign goals.

Design Researcher at Salone del Mobile

April 1, 2022 - July 1, 2022

Conducted field research on visitor and consumer behaviour; Carried out interviews with visitors, designers and brand representatives; Applied qualitative analysis methods including thematic analysis, affinity mapping and needs identification; Collaborated with academic supervisors and research teams; Developed recommendations to improve visitor experience and brand communication.

University Ambassador at Brunel University of London

October 1, 2024 - October 1, 2025

Represented the university at open days and prospective student events; Supported admissions and marketing teams with consistent institutional messaging.

Course & Student Representative at Brunel University of London (MA Brand Strategy)

October 1, 2024 - October 1, 2025

Acted as the liaison between students and faculty; Gathered feedback on the learning experience and presented proposals for improvement.

Student Union Leader at Nuova Accademia di Belle Arti (NABA)

October 1, 2021 - July 1, 2023

Organised and delivered student events and initiatives; Coordinated with external partners and managed resources and timelines.