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Hola! I'm Marian Gomez, a Spaniard who's been building brands across America, Asia, and Europe since 2008. I'm a Fractional Chief Marketing Officer specializing in hospitality, tourism, and wellness, helping brands grow through strategic clarity, creative direction, and a results-focused approach. I operate through a flexible agency model that allows me to tap into a trusted network of senior professionals. This means my clients get both personalized attention and full-service execution. My work spans everything from brand positioning to go-to-market strategies, content creation, and campaign management. I lead projects with a direct, hands-on style that actually delivers results. I specialize in working with boutique hotels, resorts, retreats, and purpose-driven founders who want more than just a plan. They want a strategic partner to grow alongside them. Let's connect and explore how we can grow your brand together → _Website not available. Sign in: https://www.twine.net/signup_…Hola! I'm Marian Gomez, a Spaniard who's been building brands across America, Asia, and Europe since 2008. I'm a Fractional Chief Marketing Officer specializing in hospitality, tourism, and wellness, helping brands grow through strategic clarity, creative direction, and a results-focused approach. I operate through a flexible agency model that allows me to tap into a trusted network of senior professionals. This means my clients get both personalized attention and full-service execution. My work spans everything from brand positioning to go-to-market strategies, content creation, and campaign management. I lead projects with a direct, hands-on style that actually delivers results. I specialize in working with boutique hotels, resorts, retreats, and purpose-driven founders who want more than just a plan. They want a strategic partner to grow alongside them. Let's connect and explore how we can grow your brand together → _Website not available. Sign in: https://www.twine.net/signup_

mariangomez

Marketing Strategist, Brand Strategist, Marketer

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Hola! I'm Marian Gomez, a Spaniard who's been building brands across America, Asia, and Europe since 2008. I'm a Fractional Chief Marketing Officer specializing in hospitality, tourism, and wellness, helping brands grow through strategic clarity, creative direction, and a results-focused approach. I operate through a flexible agency model that allows me to tap into a trusted network of senior professionals. This means my clients get both personalized attention and full-service execution. My work spans everything from brand positioning to go-to-market strategies, content creation, and campaign management. I lead projects with a direct, hands-on style that actually delivers results. I specialize in working with boutique hotels, resorts, retreats, and purpose-driven founders who want more than just a plan. They want a strategic partner to grow alongside them. Let's connect and explore how we can grow your brand together → _Website not available. Sign in: https://www.twine.net/signup_…Hola! I'm Marian Gomez, a Spaniard who's been building brands across America, Asia, and Europe since 2008. I'm a Fractional Chief Marketing Officer specializing in hospitality, tourism, and wellness, helping brands grow through strategic clarity, creative direction, and a results-focused approach. I operate through a flexible agency model that allows me to tap into a trusted network of senior professionals. This means my clients get both personalized attention and full-service execution. My work spans everything from brand positioning to go-to-market strategies, content creation, and campaign management. I lead projects with a direct, hands-on style that actually delivers results. I specialize in working with boutique hotels, resorts, retreats, and purpose-driven founders who want more than just a plan. They want a strategic partner to grow alongside them. Let's connect and explore how we can grow your brand together → _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

Hola! I’m Marian Gomez, a Spaniard who’s been building brands across America, Asia, and Europe since 2008. I’m a Fractional Chief Marketing Officer specializing in hospitality, tourism, and wellness, helping brands grow through strategic clarity, creative direction, and a results-focused approach.

I operate through a flexible agency model that allows me to tap into a trusted network of senior professionals. This means my clients get both personalized attention and full-service execution.

My work spans everything from brand positioning to go-to-market strategies, content creation, and campaign management. I lead projects with a direct, hands-on style that actually delivers results.

I specialize in working with boutique hotels, resorts, retreats, and purpose-driven founders who want more than just a plan. They want a strategic partner to grow alongside them.

Let’s connect and explore how we can grow your brand together → Website not available. Sign in: https://www.twine.net/signup

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Indonesian

Beginner

Work Experience

Chief Marketing Officer at Nirvana Life Bali

January 1, 2023 - Present

Elevated Nirvana Life Bali to the status of a luxury Fitness and Wellness Club by overseeing strategic marketing initiatives, brand positioning, and comprehensive campaigns that boosted member engagement and revenue growth. Achieved a brand repositioning from gym to social club within four months, implemented brand awareness campaigns, developed strategic partnerships, curated signature wellness events, and increased revenue by 187% within four months. Orchestrated membership growth from 167 to 500 members monthly in five months and worked closely with investors.

Brand Development, Brand Management, and Business Development at W Hotels, Marriott International (Bali)

January 1, 2023 - July 16, 2025

Led hotel's positioning strategy emphasizing competitive differentiation and defined and implemented annual marketing strategy and budget to align with strategic priorities and revenue goals. Managed PR, communication strategy, crisis communication, brand activation, partnership development, social media strategy, digital marketing campaigns, and website customer journey development. Supported sales team with marketing collateral and successfully led brand relaunch and rebranding processes.

Marketing and Communication Manager at W Hotels, Marriott International (Ibiza, Spain)

December 31, 2022 - July 16, 2025

Ensured smooth information flow, developed and executed marketing strategy and budgets, managed digital and email marketing campaigns, led strategic pull-through of brand promotions and campaigns, developed and managed FAM and press trips, initiated an international rebranding pilot, and worked closely with General Manager and marketing directors.

Director of Marketing and Business Development at Elements Ibiza Beach Club

December 31, 2021 - July 16, 2025

Handled day-to-day administrative tasks to ensure smooth operations, planned and coordinated administrative procedures, handled bookings and customer service, developed and evaluated advertising and promotional programs, and organized internal and external structure with investor and leadership teams.

Founder and Managing Director at The Yoga Lab Retreats

December 31, 2022 - July 16, 2025

Defined business plan and corporate goals, managed budget, designed packages and negotiated rates with suppliers, formed collaborations with chains like Melià Bali, expanded brand to other countries, developed virtual programs and retreats for clients including corporate clients, and was part of wellness industry organizations.

Director of Marketing at KBA TUR

December 31, 2018 - July 16, 2025

Developed general and inbound marketing strategies, designed digital strategy including SEO, SEM, social media, managed site inspections with suppliers, created company presentations, developed agreements and contracts, coordinated marketing and sales teams, and worked closely with CEO.

Founder & Director at GM Advertising

December 31, 2015 - July 16, 2025

Defined business plan and corporate goals, sourced and managed clients across industries, led consulting projects, developed comprehensive marketing and communication plans, analyzed business opportunities, developed web services and loyalty programs, and served on strategic marketing boards for tourism promotion.

Director of Marketing and Communication at Terramar Destinations

December 31, 2014 - July 16, 2025

Managed global marketing and communication strategy for operations across Mexico, Panama, and US, developed offline and inbound strategies, B2B and B2C marketing including email and social media, managed budget and marketing projects, coordinated FAM and press trips, created sponsorships, helped open new offices, led marketing teams, and worked closely with CEO and other executives.

Marketing Manager at Terramar Destinations

December 31, 2012 - July 16, 2025

Developed marketing strategies and plans for brand establishment, created creative briefs, managed brand strategies and content marketing, oversaw Google Adwords campaigns, managed FAM and press trips.

Customer Service Manager at Barcelo Hotels & Resorts – Barcelo Los Cabos Palace Deluxe

December 31, 2011 - July 16, 2025

Managed customer service, guest satisfaction, provided advisory services about hotel and tourism destinations, led and trained concierge and VIP teams, developed loyalty programs, and motivated a team of 19 people.

Communication and Image Coordinator at Fundación Guardia Civil

December 31, 2010 - July 16, 2025

Defined and implemented external and internal communication policies, liaised with media and PR agencies, created alliances with foundations and companies, monitored marketing strategies and results, and coordinated events.