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Marketing & Community Manager with 10+ years of experience building, managing, and activating communities for global brands, nonprofit organizations, and mission-driven initiatives. Highly autonomous, remote-first operator with a track record of translating brand values into authentic experiences across social, email, paid media, influencer partnerships, and product launches, while balancing operational, ethical, and business considerations.…Marketing & Community Manager with 10+ years of experience building, managing, and activating communities for global brands, nonprofit organizations, and mission-driven initiatives. Highly autonomous, remote-first operator with a track record of translating brand values into authentic experiences across social, email, paid media, influencer partnerships, and product launches, while balancing operational, ethical, and business considerations.

Maria Reask

Growth Marketer, Product Marketer, Marketing Strategist, +7

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Marketing & Community Manager with 10+ years of experience building, managing, and activating communities for global brands, nonprofit organizations, and mission-driven initiatives. Highly autonomous, remote-first operator with a track record of translating brand values into authentic experiences across social, email, paid media, influencer partnerships, and product launches, while balancing operational, ethical, and business considerations.…Marketing & Community Manager with 10+ years of experience building, managing, and activating communities for global brands, nonprofit organizations, and mission-driven initiatives. Highly autonomous, remote-first operator with a track record of translating brand values into authentic experiences across social, email, paid media, influencer partnerships, and product launches, while balancing operational, ethical, and business considerations.

Available to hire

Marketing & Community Manager with 10+ years of experience building, managing, and activating communities for global brands, nonprofit organizations, and mission-driven initiatives.

Highly autonomous, remote-first operator with a track record of translating brand values into authentic experiences across social, email, paid media, influencer partnerships, and product launches, while balancing operational, ethical, and business considerations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Head of Marketing at The Messi Store (MGO Global)

April 1, 2023 - Present

Own and execute full-funnel marketing strategy across digital, social, email, paid media, PR, and events. Co-lead fundraising, donor communications, and major campaigns generating consistent six-figure annual impact. Manage paid media across Meta & Google; oversee email marketing and CRM strategy. Grow and manage social media presence (IG, FB, TikTok) and brand voice. Lead and mentor a volunteer marketing team spanning social, PR, content, and events. Partner closely with Executive Director on organizational strategy, growth goals, and visibility. Led social strategy for global wine & spirits brands. Managed influencer campaigns and paid social budgets. Developed brand storytelling across social, digital, and experiential channels.

Marketing & E-commerce Manager at The Messi Store (MGO Global)

September 2, 2019 - April 2, 2023

Led U.S. marketing and e-commerce strategy for Silpat® and Flexipan® DTC brands. Owned Shopify storefronts, promotions, product launches, and merchandising strategy. Planned and optimized paid media across Meta & Google to drive ROAS and conversion growth. Built and executed email & SMS strategy (Klaviyo), including campaigns, flows, and segmentation. Managed influencer, chef, and creator partnerships to support launches and seasonal campaigns. Analyzed performance using GA4 and platform reporting to inform growth strategy.

Social Media Director at Colangelo & Partners

January 2, 2016 - September 2, 2019

Led social strategy for global wine & spirits brands. Managed influencer campaigns and paid social budgets. Developed brand storytelling across social, digital, and experiential channels.

Associate Brand Manager at The Elephant Pants

June 2, 2015 - June 2, 2016

Supported social, email, and influencer strategy for a Shark Tank–backed DTC fashion startup. Managed community engagement and performance reporting across social and e-commerce channels.

Marketing Brand Manager at The Messi Store (MGO Global)

September 1, 2019 - April 1, 2023

Managed campaign planning, product launches, and omni-channel content calendars; Led brand storytelling across social, digital, and experiential channels.

Head of Marketing at Maison Demarle USA: Silpat® & Flexipan®

April 1, 2023 - Present

Led U.S. marketing and e-commerce strategy for Silpat® and Flexipan® DTC brands. Owned Shopify storefronts, promotions, product launches, and merchandising strategy to drive online revenue growth. Planned and optimized paid media across Meta & Google to drive ROAS and conversions. Built and executed email and CRM strategy (Klaviyo), including campaigns, lifecycle flows, segmentation, and retention initiatives. Managed influencer and creator partnerships; analyzed GA4 and platform reporting to inform growth strategy, optimize campaigns, and improve conversion rates. Ensured consistent brand voice across digital channels and cross-functional collaboration.

Marketing & E-commerce Manager at The Messi Store (MGO Global)

September 1, 2023 - January 1, 2026

Led marketing and e-commerce initiatives for Messi Store, including social strategy, product launches, content calendars, promotions, and CRM. Managed Shopify storefront and promotional campaigns; planned and executed paid media across Meta and Google to drive revenue growth and ROAS. Built influencer partnerships and tracked performance using GA4 and Ads platforms.

Community & Engagement Manager at Colangelo & Partners

January 1, 2016 - September 1, 2019

Managed end-to-end customer service communications, including pre-purchase questions, order issues, shipping concerns, returns, and product education. Handled complex escalations involving pricing, inventory, international logistics, and operational disruptions. Served as the primary customer advocate internally, surfacing recurring issues and recommending process improvements. Maintained clear, empathetic communication with customers during sensitive periods of organizational change. Balanced legal, ethical, and brand considerations in public-facing responses. Developed response frameworks and documentation to ensure consistency and quality. Worked closely with leadership, operations, and external partners to resolve customer and community issues. Operated independently in a fully remote environment while meeting quality and deadline expectations.