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I am a marketing and e-commerce leader with 10+ years of experience driving growth for consumer brands and mission-driven organizations. I specialize in paid media, email/SMS, influencer marketing, brand strategy, and community-led growth. I am known for building scalable systems, leading cross-functional teams, and translating strategy into measurable results. I’ve led U.S. marketing for Silpat & Flexipan at Maison Demarle USA, grown The Messi Store to new heights, and built global social programs for notable brands.…I am a marketing and e-commerce leader with 10+ years of experience driving growth for consumer brands and mission-driven organizations. I specialize in paid media, email/SMS, influencer marketing, brand strategy, and community-led growth. I am known for building scalable systems, leading cross-functional teams, and translating strategy into measurable results. I’ve led U.S. marketing for Silpat & Flexipan at Maison Demarle USA, grown The Messi Store to new heights, and built global social programs for notable brands.

Maria Reask

Growth Marketer, Product Marketer, Marketing Strategist, +7

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I am a marketing and e-commerce leader with 10+ years of experience driving growth for consumer brands and mission-driven organizations. I specialize in paid media, email/SMS, influencer marketing, brand strategy, and community-led growth. I am known for building scalable systems, leading cross-functional teams, and translating strategy into measurable results. I’ve led U.S. marketing for Silpat & Flexipan at Maison Demarle USA, grown The Messi Store to new heights, and built global social programs for notable brands.…I am a marketing and e-commerce leader with 10+ years of experience driving growth for consumer brands and mission-driven organizations. I specialize in paid media, email/SMS, influencer marketing, brand strategy, and community-led growth. I am known for building scalable systems, leading cross-functional teams, and translating strategy into measurable results. I’ve led U.S. marketing for Silpat & Flexipan at Maison Demarle USA, grown The Messi Store to new heights, and built global social programs for notable brands.

Available to hire

I am a marketing and e-commerce leader with 10+ years of experience driving growth for consumer brands and mission-driven organizations. I specialize in paid media, email/SMS, influencer marketing, brand strategy, and community-led growth.

I am known for building scalable systems, leading cross-functional teams, and translating strategy into measurable results. I’ve led U.S. marketing for Silpat & Flexipan at Maison Demarle USA, grown The Messi Store to new heights, and built global social programs for notable brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Head of Marketing at The Messi Store (MGO Global)

April 1, 2023 - Present

Own and execute full-funnel marketing strategy across digital, social, email, paid media, PR, and events. Co-lead fundraising, donor communications, and major campaigns generating consistent six-figure annual impact. Manage paid media across Meta & Google; oversee email marketing and CRM strategy. Grow and manage social media presence (IG, FB, TikTok) and brand voice. Lead and mentor a volunteer marketing team spanning social, PR, content, and events. Partner closely with Executive Director on organizational strategy, growth goals, and visibility. Led social strategy for global wine & spirits brands. Managed influencer campaigns and paid social budgets. Developed brand storytelling across social, digital, and experiential channels.

Marketing & E-commerce Manager at The Messi Store (MGO Global)

September 2, 2019 - April 2, 2023

Led U.S. marketing and e-commerce strategy for Silpat® and Flexipan® DTC brands. Owned Shopify storefronts, promotions, product launches, and merchandising strategy. Planned and optimized paid media across Meta & Google to drive ROAS and conversion growth. Built and executed email & SMS strategy (Klaviyo), including campaigns, flows, and segmentation. Managed influencer, chef, and creator partnerships to support launches and seasonal campaigns. Analyzed performance using GA4 and platform reporting to inform growth strategy.

Social Media Director at Colangelo & Partners

January 2, 2016 - September 2, 2019

Led social strategy for global wine & spirits brands. Managed influencer campaigns and paid social budgets. Developed brand storytelling across social, digital, and experiential channels.

Associate Brand Manager at The Elephant Pants

June 2, 2015 - June 2, 2016

Supported social, email, and influencer strategy for a Shark Tank–backed DTC fashion startup. Managed community engagement and performance reporting across social and e-commerce channels.

Marketing Brand Manager at The Messi Store (MGO Global)

September 1, 2019 - April 1, 2023

Managed campaign planning, product launches, and omni-channel content calendars; Led brand storytelling across social, digital, and experiential channels.