Marielle Baylis

Available to hire

Cheerful, creative and highly organised social media owner and paid ads strategist, specialising in Instagram, Facebook, Threads and TikTok growth, email marketing and performance advertising.

About

Cheerful, creative and highly organised social media owner and paid ads strategist, specialising in Instagram, Facebook, Threads and TikTok growth, email marketing and performance advertising. Skilled at analysing data, building trust through content, and delivering results for fashion and lifestyle brands while meeting tight deadlines.

I manage influencer outreach programmes, run FB & IG paid ads for awareness and sales, and provide 1:1/group training plus nurture packages and social media strategy. I’m also a co-creator of the Instagram Growth Club course, helping clients plan and execute high-impact content that drives engagement and conversions.

  • Joined June 2026

Languages

  • EnglishFluent

Industry experience

  • Retail
  • Media & Entertainment
  • Professional Services
  • Manufacturing
  • Other
  • Consumer Goods

More experts in Brighton, United Kingdom

Projects · 4

Beach Box Sauna - Social Media Management (Instagram)

https://www.twine.net/signin Beach Box Sauna appointed me to manage their Instagram account on their behalf. Their goal was to create strategic content that would nurture the current sauna-loving community they had already built on the platform and continue to grow this. The client wanted to continue to use Instagram to promote the saunas many offerings including unique monthly events, private hire and memberships but in a more structured way. The content needed to speak to sauna lovers who love to enjoy authentic saunas and contrast bathing surrounded by nature. I created a full strategy for the businesses Instagram content that included a full suite of Canva templates that would give the brand a clear, recognisable visual identity. These suites have evolved over the years to compliment the brand as it has grown and shifted in direction. We devised a strategic content plan to be tested utilising all the Instagram features at our disposal. The content is designed to increase engagement, build trust and drive clients to the website to book their favourite sauna events, courses, and join the memberships. As well as creating promotional and educational content, their strong community is at the heart of the business and holds great importance too. The Beach Box audience are the friendliest, most supportive, loyal and dedicated fans. They regularly share the most glorious content of their time at Beach Box which we happily re-share. Beach Box and in particular, founder, Liz Watson, regularly features in the national press which we highlight on Instagram. In addition, the team collaborate with well-aligned brands that supports reaching new audiences. To aid the sales funnel further, we introduced a Beach Box Hot News broadcast channel which updates our customers with latest news, offers and sneak peeks. Plus, we introduced the ManyChat tool to aid a slick customer journey for easy booking. This strategy is measured and tweaked regularly based on the results of the monthly reports. Meta Business Manager & Pixel Set-Up I also made sure their Meta Business Manager account was set up properly with all assets connected correctly. In addition I installed the Meta Pixel to their website and activated all website events.

  • Content Creator
  • Marketing Strategist
  • Social Media Freelancer
  • +1
Beach Box Sauna

https://www.twine.net/signin Results Beach Box came to me with a relatively mature Instagram account with approximately 14K followers. We have continued to steadily grow their Instagram account by consistently posting a mixture of content formats that appeals to their customers and the wider sauna community, whilst aligning content with brand guidelines, values and nature-loving ethos. We have a content schedule that is packed with a good balance of promotional, educational, and emotional content and regularly showcase press, podcast and TV features Beach Box have featured in. Well-aligned collaborations have included projects with the British Sauna Society, Wild Nutrition, Gemma Ogston and her brand Mama Shrooms. The account has grown steadily over the years and now stands at 23.1K sauna enthusiasts from the local Sussex area and all over the world. The Beach Box Instagram account is an integral part of the sales funnel and community building which works alongside their additional marketing channels.

  • Social Media Freelancer
  • Social Media Manager
Beach Box Sauna

After working on the Instagram Account Results: Beach Box came to me with a relatively mature Instagram account with approximately 15K followers. We have continued to steadily grow their Instagram account by consistently posting a mixture of content formats that appeals to their customers and the wider sauna community, whilst aligning content with brand guidelines, values and nature-loving ethos. We have a content schedule that is packed with a good balance of promotional, educational, and emotional content and regularly showcase press, podcast and TV features Beach Box have featured in. Well-aligned collaborations have included projects with the British Sauna Society, Wild Nutrition, Gemma Ogston and her brand Mama Shrooms. The account has grown steadily over the years and now stands at 23.1K sauna enthusiasts from the local Sussex area and all over the world. The Beach Box Instagram account is an integral part of the sales funnel and community building which works alongside their additional marketing channels.

  • Social Media Freelancer
  • Social Media Manager

Work experience· 10 roles

Freelance Social Media Manager & Account Manager (PT) · Sketch EventsOct 2014 – Dec 2018 · 4 yrs 3 mos

Assist with briefs and pitches including idea brainstorming, logistics and execution support. Produce PowerPoint presentations for briefs and current projects. Manage social channels including Twitter, Facebook, Pinterest and Instagram: create content, schedule posts (Hootsuite), and deliver strategy and analysis. Track and amplify event performance in press and social media using bespoke hashtags. Coordinate with newswire press and photographers. Maintain and update blog and case studies for the website, and support bi-monthly communication efforts and promotional activity.

Social Media Marketer & Paid Ads Strategist (Owner) · Marielle Baylis SocialOct 2014 – Present · 12 yrs 2 mos

Strategically manage and analyse social media platforms and performance advertising for fashion and lifestyle clients. Create and schedule high-impact content to drive brand awareness, engagement and sales; stay on top of social trends and react quickly. Optimise Facebook and Instagram ads for awareness, sales, lead generation and newsletter sign-ups, and support email marketing and nurture packages. Run influencer outreach programmes by sourcing creators, producing comprehensive briefs and contracts, and managing deliverables. Provide 1:1 and group training, including co-creator work on the Instagram Growth Club course, plus ongoing social media strategy. Blog to support SEO and analyse performance data to refine and improve campaigns. Brands include Posh Totty Designs, Dawn & Day, A Mother Place, Marina Hughes Interiors, two~good Candles, Paul Fuentes, Beach Box, Jenna Macciochi, Karen Newby Nutrition and Ubermummies.

Freelance Social Media Manager & Account Manager · Sketch Events, HoveOct 2014 – Dec 2018 · 4 yrs 3 mos

Assist with briefs and pitches, brainstorm ideas, manage logistics, and produce presentations. Manage social media accounts (Twitter, Facebook, Pinterest, Instagram) including content creation, scheduling (Hootsuite), strategy & analysis; track event performance and coordinate press-related activity.

Owner Social Media Marketer & Paid Ads Strategist · Marielle Baylis SocialOct 2014 – Present · 12 yrs 2 mos
Senior Account Manager · Rah ProductionsOct 2006 – Oct 2013 · 7 yrs 1 mo
New Product Developer · Paladone ProductsApr 2006 – Oct 2006 · 7 mos
Buyer’s Admin Assistant (Children’s wear) · QS Group PlcOct 2004 – Oct 2013 · 9 yrs 1 mo
Buyer’s Admin Assistant, Children’s wear · QS Group PlcOct 2004 – Apr 2006 · 1 yr 7 mos

Education· 8

BA Hons Textile Design, specialising in knitted textiles · Buckinghamshire Chilterns1999 – 2002
Foundation course in art & design - distinction · Winchester School of Art1998 – 1999
3 A levels · Peter Symonds College1996 – 1998
GCSEs · Westgate School1991 – 1996

Certifications and awards

Bed of Roses selected for V&A greetings cards2009 – 2026
Bed of Roses featured in Textile Journal, essay by Sue Pritchard2005 – 2026
Bed of Roses presented to the Victoria and Albert Museum as part of the permanent collection of contemporary textiles2003 – 2026

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