Cheerful, creative and highly organised social media owner and paid ads strategist, specialising in Instagram, Facebook, Threads and TikTok growth, email marketing and performance advertising. Skilled at analysing data, building trust through content, and delivering results for fashion and lifestyle brands while meeting tight deadlines. I manage influencer outreach programmes, run FB & IG paid ads for awareness and sales, and provide 1:1/group training plus nurture packages and social media strategy. I’m also a co-creator of the Instagram Growth Club course, helping clients plan and execute high-impact content that drives engagement and conversions.…

Marielle Baylis

Cheerful, creative and highly organised social media owner and paid ads strategist, specialising in Instagram, Facebook, Threads and TikTok growth, email marketing and performance advertising. Skilled at analysing data, building trust through content, and delivering results for fashion and lifestyle brands while meeting tight deadlines. I manage influencer outreach programmes, run FB & IG paid ads for awareness and sales, and provide 1:1/group training plus nurture packages and social media strategy. I’m also a co-creator of the Instagram Growth Club course, helping clients plan and execute high-impact content that drives engagement and conversions.…

Available to hire

Cheerful, creative and highly organised social media owner and paid ads strategist, specialising in Instagram, Facebook, Threads and TikTok growth, email marketing and performance advertising. Skilled at analysing data, building trust through content, and delivering results for fashion and lifestyle brands while meeting tight deadlines.

I manage influencer outreach programmes, run FB & IG paid ads for awareness and sales, and provide 1:1/group training plus nurture packages and social media strategy. I’m also a co-creator of the Instagram Growth Club course, helping clients plan and execute high-impact content that drives engagement and conversions.

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Skills

Experience Level

Instagram
Expert
Facebook Ads
Expert
Email Marketing
Expert
Branding
Expert
SEO
Expert
Tiktok
Expert
Pitch Deck
Intermediate
Presentation Design
Intermediate
Pinterest
Intermediate

Language

English
Fluent

Work Experience

Freelance Social Media Manager & Account Manager (PT) at Sketch Events
October 1, 2014 - December 1, 2018
Assist with briefs and pitches including idea brainstorming, logistics and execution support. Produce PowerPoint presentations for briefs and current projects. Manage social channels including Twitter, Facebook, Pinterest and Instagram: create content, schedule posts (Hootsuite), and deliver strategy and analysis. Track and amplify event performance in press and social media using bespoke hashtags. Coordinate with newswire press and photographers. Maintain and update blog and case studies for the website, and support bi-monthly communication efforts and promotional activity.
Social Media Marketer & Paid Ads Strategist (Owner) at Marielle Baylis Social
October 1, 2014 - Present
Strategically manage and analyse social media platforms and performance advertising for fashion and lifestyle clients. Create and schedule high-impact content to drive brand awareness, engagement and sales; stay on top of social trends and react quickly. Optimise Facebook and Instagram ads for awareness, sales, lead generation and newsletter sign-ups, and support email marketing and nurture packages. Run influencer outreach programmes by sourcing creators, producing comprehensive briefs and contracts, and managing deliverables. Provide 1:1 and group training, including co-creator work on the Instagram Growth Club course, plus ongoing social media strategy. Blog to support SEO and analyse performance data to refine and improve campaigns. Brands include Posh Totty Designs, Dawn & Day, A Mother Place, Marina Hughes Interiors, two~good Candles, Paul Fuentes, Beach Box, Jenna Macciochi, Karen Newby Nutrition and Ubermummies.
Freelance Social Media Manager & Account Manager at Sketch Events, Hove
October 1, 2014 - December 1, 2018
Assist with briefs and pitches, brainstorm ideas, manage logistics, and produce presentations. Manage social media accounts (Twitter, Facebook, Pinterest, Instagram) including content creation, scheduling (Hootsuite), strategy & analysis; track event performance and coordinate press-related activity.
Owner Social Media Marketer & Paid Ads Strategist at Marielle Baylis Social
October 1, 2014 - Present
Strategically manage and analyse social media platforms, paid Facebook and Instagram advertising, and email marketing for fashion and lifestyle clients. Co-create training and strategy offerings; manage influencer outreach; and lead content creation, analytics, and ongoing strategy for multiple brands across Instagram, Facebook, Threads, TikTok, with X and Pinterest as secondary channels.
Senior Account Manager at Rah Productions
October 1, 2006 - October 1, 2013
Office management and full account management for fashion events and act bookings; logistics, cost analysis, budgeting, casting, sponsorship, and client briefs. Built and nurtured key accounts with world-wide campaigns; coordinated production, press relations, newsletters, and new business pitches.
New Product Developer at Paladone Products
April 1, 2006 - October 1, 2006
Designed ranges of gift products for high street retailers, authored briefs for Far East factories, liaised with factories to ensure concept to manufacture alignment, and collaborated on packaging design and copy including safety guidelines.
Buyer’s Admin Assistant (Children’s wear) at QS Group Plc
October 1, 2004 - October 1, 2013
Fully involved in development and launch of the Naf Naf brand in children’s department (March 2005). Prepare season budgets and weekly supplier meetings in London; place new orders for girls 7–13. Attend garment fit sessions, research trends and run competitive shop activity. Manage critical path, chase/seal/approve samples for shipment and delivery, raise and amend orders, and manage fabric, lab dip and trim approvals. Daily liaison with suppliers and PR company; maintain the sample room and organise samples for photo shoots.
Buyer’s Admin Assistant, Children’s wear at QS Group Plc
October 1, 2004 - April 1, 2006
Contributed to Naf Naf brand development, planned seasonal budgets, led supplier meetings, ordered products, managed fit sessions, trends research, critical path, sample approvals, fabric and trim approvals, and coordinating photo shoot samples.
Buyer’s Admin Assistant (Men and Women’s Casual wear) at River Island
November 1, 2003 - October 1, 2004
Support supplier meetings and manage critical path. Raise and amend orders, approve production samples, and perform regular competitor shops. Undertake day-to-day department running including filing and general housekeeping. Attend training workshops covering time management, shipping and MTL testing.
Buyer’s Admin Assistant Men and Women’s Casual wear at River Island
November 1, 2003 - October 1, 2004
Regular supplier meetings, manage critical path, raise/amend orders, approve production samples, and support department operations. Attended training on time management, shipping, and MTL testing.

Education

BA Hons Textile Design, specialising in knitted textiles at Buckinghamshire Chilterns
January 1, 1999 - January 1, 2002
Foundation course in art & design - distinction at Winchester School of Art
January 1, 1998 - January 1, 1999
3 A levels at Peter Symonds College
January 1, 1996 - January 1, 1998
GCSEs at Westgate School
January 1, 1991 - January 1, 1996
BA Hons Textile Design (specialising in knitted textiles) at Buckinghamshire Chilterns
January 1, 1998 - January 1, 2002
Foundation course in art & design (distinction) at Winchester School of Art
January 1, 1998 - January 1, 1999
3 A levels at Peter Symonds College
January 1, 1991 - January 1, 1996
9 GCSE’s at Westgate School
January 1, 1991 - January 1, 1996

Qualifications

Bed of Roses selected for V&A greetings cards
January 1, 2009 - June 18, 2026
Bed of Roses featured in Textile Journal, essay by Sue Pritchard
January 1, 2005 - June 18, 2026
Bed of Roses presented to the Victoria and Albert Museum as part of the permanent collection of contemporary textiles
January 1, 2003 - June 18, 2026

Industry Experience

Retail, Media & Entertainment, Professional Services, Manufacturing, Other, Consumer Goods
    Beach Box Sauna - Social Media Management (Instagram)
    https://www.twine.net/signin Beach Box Sauna appointed me to manage their Instagram account on their behalf. Their goal was to create strategic content that would nurture the current sauna-loving community they had already built on the platform and continue to grow this. The client wanted to continue to use Instagram to promote the saunas many offerings including unique monthly events, private hire and memberships but in a more structured way. The content needed to speak to sauna lovers who love to enjoy authentic saunas and contrast bathing surrounded by nature. I created a full strategy for the businesses Instagram content that included a full suite of Canva templates that would give the brand a clear, recognisable visual identity. These suites have evolved over the years to compliment the brand as it has grown and shifted in direction. We devised a strategic content plan to be tested utilising all the Instagram features at our disposal. The content is designed to increase engagement, build trust and drive clients to the website to book their favourite sauna events, courses, and join the memberships. As well as creating promotional and educational content, their strong community is at the heart of the business and holds great importance too. The Beach Box audience are the friendliest, most supportive, loyal and dedicated fans. They regularly share the most glorious content of their time at Beach Box which we happily re-share. Beach Box and in particular, founder, Liz Watson, regularly features in the national press which we highlight on Instagram. In addition, the team collaborate with well-aligned brands that supports reaching new audiences. To aid the sales funnel further, we introduced a Beach Box Hot News broadcast channel which updates our customers with latest news, offers and sneak peeks. Plus, we introduced the ManyChat tool to aid a slick customer journey for easy booking. This strategy is measured and tweaked regularly based on the results of the monthly reports. Meta Business Manager & Pixel Set-Up I also made sure their Meta Business Manager account was set up properly with all assets connected correctly. In addition I installed the Meta Pixel to their website and activated all website events.…
    Beach Box Sauna
    https://www.twine.net/signin Results Beach Box came to me with a relatively mature Instagram account with approximately 14K followers. We have continued to steadily grow their Instagram account by consistently posting a mixture of content formats that appeals to their customers and the wider sauna community, whilst aligning content with brand guidelines, values and nature-loving ethos. We have a content schedule that is packed with a good balance of promotional, educational, and emotional content and regularly showcase press, podcast and TV features Beach Box have featured in. Well-aligned collaborations have included projects with the British Sauna Society, Wild Nutrition, Gemma Ogston and her brand Mama Shrooms. The account has grown steadily over the years and now stands at 23.1K sauna enthusiasts from the local Sussex area and all over the world. The Beach Box Instagram account is an integral part of the sales funnel and community building which works alongside their additional marketing channels.…
    Beach Box Sauna
    After working on the Instagram Account Results: Beach Box came to me with a relatively mature Instagram account with approximately 15K followers. We have continued to steadily grow their Instagram account by consistently posting a mixture of content formats that appeals to their customers and the wider sauna community, whilst aligning content with brand guidelines, values and nature-loving ethos. We have a content schedule that is packed with a good balance of promotional, educational, and emotional content and regularly showcase press, podcast and TV features Beach Box have featured in. Well-aligned collaborations have included projects with the British Sauna Society, Wild Nutrition, Gemma Ogston and her brand Mama Shrooms. The account has grown steadily over the years and now stands at 23.1K sauna enthusiasts from the local Sussex area and all over the world. The Beach Box Instagram account is an integral part of the sales funnel and community building which works alongside their additional marketing channels.…