Beach Box Sauna
Marielle Baylis
Published
After working on the Instagram Account
Results:
Beach Box came to me with a relatively mature Instagram account with approximately 15K followers.
We have continued to steadily grow their Instagram account by consistently posting a mixture of content formats that appeals to their customers and the wider sauna community, whilst aligning content with brand guidelines, values and nature-loving ethos.
We have a content schedule that is packed with a good balance of promotional, educational, and emotional content and regularly showcase press, podcast and TV features Beach Box have featured in. Well-aligned collaborations have included projects with the British Sauna Society, Wild Nutrition, Gemma Ogston and her brand Mama Shrooms.
The account has grown steadily over the years and now stands at 23.1K sauna enthusiasts from the local Sussex area and all over the world.
The Beach Box Instagram account is an integral part of the sales funnel and community building which works alongside their additional marketing channels.