Marielle Philip

Built brand identities for small businesses in Nouvelle-Aquitaine and Normandy, including logotypes, color palettes, typography, brand guidelines, and applications across print, signage, and trade-show visuals. Presented and defended multiple creative routes to clients using moodboards, palettes, and logo concepts, then refined work based on feedback. Prepared print-ready files and managed production with online printers while ensuring consistency, clarity, and adherence to written brand guidelines.

Created and ran a fish-leather goods and jewelry brand, handling product development, pricing, storytelling, and positioning (“luxury at workshop prices”) while working independently. Managed e-commerce on Shopify, including SEO-focused product pages, Instagram content (Reels and visuals), and a newsletter. Designed B2B outreach for boutiques and professionals using targeted messaging and CRM tracking, and produced sales documents including a white paper (“Marine Leather”).