Context Papier Fleur is a Parisian workshop creating poetic, plantable stationery printed on biodegradable seed paper that blossoms into flowers after use. Their universe blends creativity, ecology, and emotion with a strong artisanal identity. Mission Define a clear brand positioning and create a unique visual identity reflecting poetic values, sustainability, and creative simplicity. Approach • Clarified brand DNA: poetic, sustainable, rooted in Paris. • Defined pillars: emotion, ecology, simplicity. • Built a narrative: turning words into flowers. • Developed a soft, organic art direction (palette, typography, nature-inspired visuals). • Created a coherent identity across website, packaging, and social media. Result A harmonious and distinctive brand universe — poetic, ecological, emotional — that speaks sincerely to clients and embodies a unique, warm, and accessible aesthetic. branding designer logo
- Art Director