Branding + brand strategy Papierfleur
Marie S
Published
Context
Papier Fleur is a Parisian workshop creating poetic, plantable stationery printed on biodegradable seed paper that blossoms into flowers after use. Their universe blends creativity, ecology, and emotion with a strong artisanal identity.
Mission
Define a clear brand positioning and create a unique visual identity reflecting poetic values, sustainability, and creative simplicity.
Approach
• Clarified brand DNA: poetic, sustainable, rooted in Paris.
• Defined pillars: emotion, ecology, simplicity.
• Built a narrative: turning words into flowers.
• Developed a soft, organic art direction (palette, typography, nature-inspired visuals).
• Created a coherent identity across website, packaging, and social media.
Result
A harmonious and distinctive brand universe — poetic, ecological, emotional — that speaks sincerely to clients and embodies a unique, warm, and accessible aesthetic.