Available to hire
I’m a results-driven marketing and product professional who turns insights into strategies that drive growth, partnerships, and customer value. I’m passionate about building communities and launching services that meet real needs, with a friendly, collaborative approach. Across roles in Italy, Spain, and the UK, I combine product thinking with hands-on execution—from go-to-market plans and design to partnerships and scalable processes.
Skills
Experience Level
Intermediate
Language
Italian
Fluent
English
Advanced
Spanish; Castilian
Advanced
French
Advanced
Work Experience
Founder, Marketing Manager, Event Designer & Manager at ROMA IN ROSA
November 1, 2024 - PresentFounded and launched the first female community in Rome to help women make new friends through cultural and creative activities, with the aim of reducing female loneliness and narrowing gender gaps. Led end-to-end project delivery including partnerships, event design/implementation, and comprehensive marketing strategy.
Senior Strategic Partnerships and Sponsored Events at IBERDROLA CLIENTI ITALIA
January 1, 2024 - PresentActivated brand and commercial strategic partnerships with key institutions, associations and corporate stakeholders to increase business opportunities. Managed the company’s participation in sponsored events to enhance brand positioning and generate new business leads. Coordinated the full organization of the company’s presence at national and international industry fairs (participation model, logistics, offline/online marketing strategy, and strategic activities to boost brand positioning and commercial opportunities), contributing to a +30% increase in qualified commercial leads from events and partnerships.
Senior Marketing Product Manager – Photovoltaic business line at IBERDROLA CLIENTI ITALIA
February 1, 2023 - January 31, 2024Developed the Italian photovoltaic business line; collaborated with Sales to define the commercial strategy and with Marketing to define the marketing & communication strategy.
Senior Marketing Product Manager at IBERDROLA CLIENTI ITALIA
November 1, 2020 - PresentImproved brand positioning through the firm’s entry into the Insurance Market; designed and launched insurance services (client base > 2k in the first year); led a team of two Product Managers and an Intern (Italy & Spain); defined the 2023 Product Strategy and led the design, launch, and go-to-market of +5 online services, achieving a margin increase of €1.5M YoY.
Marketing Product Manager at IBERDROLA CLIENTI ITALIA
February 1, 2020 - November 1, 2020Realized €800K of cost savings (~15% of total cost of the service line) through process optimization; collaborated with Italian and Spanish IT and Operations teams to design and develop new operational processes.
Senior Marketing Product Specialist at CONTE.IT – ADMIRAL GROUP
September 1, 2018 - February 1, 2020Realized €40K in annual cost savings through marketing process optimization (robotics-powered automation). Increased profitability and customer retention with the launch of the first referral program; delivered €25K savings by building an in-house solution with the Robotics team; organized internal meet-ups with startups on growth hacking, lean methodology, and new technologies (e.g., blockchain).
Brand Specialist & Product Development – Graduate Program at FCA BANK
February 1, 2017 - September 1, 2018Supported product development and brand initiatives; contributed to profitability improvements by launching long-term car rental products (Amazon launch) and related go-to-market/user experience design.
Strategy Business Analyst at DELOITTE CONSULTING
July 1, 2015 - February 1, 2017Worked on loyalty solutions to improve website UX; managed a small team (2 people).
Education
Brand and Product Management - Advanced Course at IE Business School
April 1, 2023 - June 1, 2024Leadership and gender: strategies and application for an inclusive leadership - Advanced Course at SDA Bocconi School of Management
June 1, 2021 - June 1, 2021Master of Business Advice at LUISS Guido Carli University
October 1, 2013 - March 1, 2016Master of Science in Economics & Management - Erasmus at Universidad de Salamanca
September 1, 2014 - March 1, 2016Bachelor of Science in Economics & Management at LUISS Guido Carli University
September 1, 2010 - June 1, 2013Qualifications
Iberdrola Future Leaders Programme
January 11, 2030 - December 9, 2025Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education, Travel & Hospitality
Skills
Experience Level
Intermediate
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