I'm a conceptual designer with over two decades of experience helping leading global brands bring their stories to life. I specialize in art direction, branding, packaging, POS design, and digital assets, with a focus on FMCG in food & drink, health & beauty, and personal care. I love collaborating with clients and leading teams to deliver print and digital design—from retouching and illustration to creative ideation and production. My work spans brand identity, packaging, and retail environments, ensuring cohesive storytelling across all touch points.

Heidi Murphy

I'm a conceptual designer with over two decades of experience helping leading global brands bring their stories to life. I specialize in art direction, branding, packaging, POS design, and digital assets, with a focus on FMCG in food & drink, health & beauty, and personal care. I love collaborating with clients and leading teams to deliver print and digital design—from retouching and illustration to creative ideation and production. My work spans brand identity, packaging, and retail environments, ensuring cohesive storytelling across all touch points.

Available to hire

I’m a conceptual designer with over two decades of experience helping leading global brands bring their stories to life. I specialize in art direction, branding, packaging, POS design, and digital assets, with a focus on FMCG in food & drink, health & beauty, and personal care.

I love collaborating with clients and leading teams to deliver print and digital design—from retouching and illustration to creative ideation and production. My work spans brand identity, packaging, and retail environments, ensuring cohesive storytelling across all touch points.

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Work Experience

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Education

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Qualifications

BA Hons Graphic Design
September 6, 1999 - June 22, 2001

Industry Experience

Consumer Goods, Retail, Healthcare