Available to hire
Creative social media and growth marketing specialist with 6+ years driving measurable results for global brands independently, remotely, and at pace. I combine platform-native content thinking (Instagram, TikTok, Meta Ads) with a sharp eye for brand storytelling and email strategy to build audiences that actually convert.
Whether I’m scaling a campaign from scratch or refining what’s already working, I bring structure, creativity, and ownership to every project.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Japanese
Fluent
German
Intermediate
English
Fluent
Work Experience
Founder & Consultant at OS.
February 1, 2024 - PresentSpearheaded rapid growth strategies, increasing user acquisition by 35% through search, social, and programmatic advertising while maintaining efficient spend. Owned and executed performance marketing strategies, driving significant growth in revenue and engagement through cross-channel campaigns. Developed testing plans to explore new channels and ad formats, resulting in a 25% boost in customer acquisition and engagement.
Marketing Coordinator & Rapid Growth Consultant at JD Sports Canada
March 1, 2024 - October 26, 2025Led cross-channel digital marketing campaigns, increasing overall brand visibility by 45% and driving significant user engagement across key regions. Directed store openings across North America (BC, ON, AB, QC), generating 1.2 million digital impressions and achieving a 967% increase in new user engagement. Developed rapid growth strategies for social media and paid channels, leading to a 60.23% increase in Instagram followers and a 40.94% rise in newsletter subscriptions. Spearheaded data-driven testing strategies, improving customer acquisition costs and enhancing campaign performance, leading to a 129,967 increase in average social impressions. Executed a rapid growth strategy for North America, establishing the brand and generating 1.2M digital impressions, with a 967% increase in new user engagement.
Product Marketer & Growth Designer at The Digital Era
March 1, 2023 - October 26, 2025Implemented rapid growth and UX research strategies that resulted in improved active users and social following, aligning with customer psychology and diverse cultural contexts while developing product narratives and growth systems for early-stage founders.
Events & Copywriter at Canadian Public Relations Society
January 1, 2020 - PresentLeadership Mentor & Youth Coordinator at Gabriella NSW
January 1, 2017 - PresentVolunteer at SBX Snowboard World Cup
January 1, 2019 - PresentVolunteer at Elephant Nature Park
January 1, 2018 - PresentVolunteer at Salvation Army Van Patrol
January 1, 2016 - PresentTeacher's Assistant at Oita Kids English Club
January 1, 2015 - PresentAssistant at Central Coast Homeless Shelter
January 1, 2010 - October 26, 2025Photographer & Twitter Manager at UN Association
January 1, 2016 - PresentFront of House & Photographer at FECCA's International Multicultural Women's Conference
January 1, 2018 - PresentFounder & Growth & Social Media Consultant at Founder OS
February 1, 2025 - PresentFull-time remote partner to early-stage founders, helping them build personal brands, grow social media presence, generate leads, and convert audiences into revenue. Lead weekly coaching with 25+ founders on high-engagement organic content strategies across LinkedIn, Instagram, X, and emerging platforms; sharpen product narratives, optimize lead funnels, and restructure sales systems to generate $60K+ MRR within 60 days. Re-engineered magnetic offers and social-first lead generation strategies, delivering 120% ROI and compiling founder case studies. Built onboarding programs accelerating client time-to-value, driving 150% ROI on renewals and long-term retention. Operate independently in a remote-first environment managing a high-volume client load, with synchronized communications and content delivery without supervision.
Social Media Manager & Growth Consultant at JD Sports Canada
January 1, 2022 - March 1, 2024Owned social media strategy and paid digital campaigns across North America, working remotely with full autonomy to build brand presence. Managed Instagram presence from launch, growing followers by 60.23% through a mix of organic content, community engagement, and platform-native storytelling. Created and scheduled content calendars across Instagram and Facebook, developing brand voice and visual identity for the Canadian market from scratch. Ran Meta Ads campaigns to support four store openings across BC, ON, AB, and QC, generating 1.2M digital impressions and a 967% increase in new user engagement. Grew email marketing list by 40.94% via social-driven lead capture and managed newsletter campaigns that boosted repeat traffic and in-store footfall. Lifted average social impressions by 129,967 through data-led content testing and consistent posting across platforms.
Social Media & Brand Marketing Consultant at Onitsuka Tiger
March 1, 2024 - February 1, 2025Led full social media and brand overhaul, managing content strategy, creative direction, paid social, and community growth independently. Developed and executed Instagram and Meta content strategy as part of a six-month rebrand, growing brand awareness and driving $1.2M in sales on an $800K budget. Created platform-specific content and managed the brand's social media calendar, ensuring consistency to tone, aesthetic, and engagement across posts. Ran Meta Ads campaigns to support four store openings across BC, ON, AB, and QC, generating 1.2M digital impressions and a 967% increase in new user engagement. Grew email marketing list by 40.94% through social-driven lead capture and managed newsletter campaigns that boosted repeat traffic and in-store footfall. Lifted average social impressions by 129,967 through data-led testing and a consistent posting strategy across all platforms.
Social Media Specialist & Content Producer at Platinum Social Media
September 1, 2019 - September 1, 2021Managed social media accounts for multiple client brands remotely and independently. Oversaw Instagram accounts for several clients, developing platform-specific content, brand voice, and posting calendars. Grew client social following by 200% within 3 months through organic content strategy, community engagement, and SEO-informed posting. Increased active users by 20% and fans by 30% by creating content that resonates with target audience and drives consistent engagement. Delivered results across Instagram and email marketing, managing multiple brand accounts with minimal oversight in a fully remote setup.
Education
Bachelor of Communications (Majors in Public Communications and Social Digital Media) at The University of Sydney
January 11, 2030 - May 1, 2019Bachelor of Communications (Public Communication & Social Digital Media) at University of Technology Sydney
January 11, 2030 - January 1, 2019Qualifications
Google Analytics Certificate
October 1, 2020 - October 26, 2025Udemy Certificate: Business Branding
November 1, 2020 - October 26, 2025Udemy: Master Digital Product Design (UX Research & UI Design)
October 1, 2021 - October 26, 2025Google Analytics Certificate
January 11, 2030 - April 28, 2026Master Digital Product Design: UX & UI
January 11, 2030 - April 28, 2026Branding Certificate
January 11, 2030 - April 28, 2026Industry Experience
Software & Internet, Retail, Media & Entertainment, Professional Services, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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