I am a multidisciplinary designer with 14 years of experience in branding, graphic design, illustration, and art direction. I specialize in crafting bold identities, compelling visual storytelling, and engaging brand experiences across print, retail, and digital platforms. My work helps businesses and entrepreneurs create, relaunch, and promote their products and services. Illustration and visual arts are integral to my approach, adding creativity, depth, and playfulness to my design expertise. I enjoy leading projects that connect clarity and strategy with emotion, whether through a brand system or a hand-drawn line.…

Marika Mihalache

I am a multidisciplinary designer with 14 years of experience in branding, graphic design, illustration, and art direction. I specialize in crafting bold identities, compelling visual storytelling, and engaging brand experiences across print, retail, and digital platforms. My work helps businesses and entrepreneurs create, relaunch, and promote their products and services. Illustration and visual arts are integral to my approach, adding creativity, depth, and playfulness to my design expertise. I enjoy leading projects that connect clarity and strategy with emotion, whether through a brand system or a hand-drawn line.…

Available to hire

I am a multidisciplinary designer with 14 years of experience in branding, graphic design, illustration, and art direction. I specialize in crafting bold identities, compelling visual storytelling, and engaging brand experiences across print, retail, and digital platforms. My work helps businesses and entrepreneurs create, relaunch, and promote their products and services.

Illustration and visual arts are integral to my approach, adding creativity, depth, and playfulness to my design expertise. I enjoy leading projects that connect clarity and strategy with emotion, whether through a brand system or a hand-drawn line.

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Skills

Experience Level

Language

English
Fluent
Romanian, Moldavian, Moldovan
Fluent
Spanish; Castilian
Fluent
Catalan; Valencian
Intermediate
French
Intermediate
Italian
Beginner
German
Beginner

Work Experience

Senior Graphic Designer at ANON OPTICS
January 1, 2023 - June 11, 2024
Design and production of marketing visuals and campaign assets across digital and print platforms including online ads, social media content, email marketing, retail applications, with collaboration in art direction and conceptual development. Created retail and environmental branding concepts and production materials such as window displays, spatial branding, and print advertisements. Developed custom brand illustration for campaigns. Designed print and digital brand catalogues. Created motion-based brand elements to support marketing efforts and ensured brand consistency across platforms.
Graphic Designer at BURTON SNOWBOARDS
January 1, 2019 - June 11, 2024
Designed and adapted visual assets for multi-platform marketing campaigns ensuring consistency across digital and print formats while tailoring for regional markets.
Brand Designer & Product Consultant at FISCHER CONNECTORS
April 1, 2020 - January 31, 2021
Provided brand consultancy for the launch of a new product line; conducted in-depth research on competitors, trends, and market positioning. Led concept development with visual and strategic directions. Developed naming, language, tone, and cultural relevance. Designed visual identity assets for product communication. Collaborated cross-functionally for coherence and feasibility. Ensured brand guideline alignment while proposing fresh creative solutions.
Graphic, Brand & Strategy Designer at LABY
January 1, 2017 - March 31, 2024
Led full rebranding of LABY, shaping visual identity, digital presence, and environmental branding to create a cohesive and engaging brand experience. Designed and implemented rebranding from concept through execution. Developed digital and print assets across platforms ensuring brand consistency. Produced exclusive brand illustrations. Designed website and landing pages. Directed brand photography and motion assets. Managed website development process aligning UX/UI with creative direction. Created retail space branding and environmental signage. Oversaw creative direction for consistent visual language. Produced campaign visuals and communication materials for internal and external use.
Brand & Content Strategist Designer, Event Creative at WE ARE PARTNERS
January 1, 2019 - December 31, 2019
Developed concepts and strategy for new product launch combining brand communication, content planning, and event marketing. Ideated and executed concepts for events and brand activations. Planned content strategy for social platforms aligning visuals with brand narrative. Managed media coverage for events coordinating photographers and creative documentation. Contributed to creative production ensuring cohesion across digital and physical assets.
Senior Brand Designer: Art Direction, Brand Strategy, Event Creative at LIVING
January 1, 2017 - December 31, 2018
Led creative strategy and art direction for full rebranding and repositioning. Curated multidisciplinary team of designers, developers, photographers, and event producers. Directed new brand identity creation including logotype refresh, visual system, and campaign language. Created custom brand illustrations and editorial visuals for digital and print. Oversaw design and UX of new website ensuring brand alignment and storytelling clarity. Designed and produced high-end event experiences. Managed all event assets and activations including branded books, murals, and live sketching installations.
Designer & Brand Manager: Branding, Digital Communication & Experiential Design at ARQUITECTURA Y SENTIDO
December 1, 2012 - May 31, 2015
Led art direction for studio's visual identity, including brand materials and content strategy. Designed and oversaw development of multiple websites managing external developers and media production teams. Managed branding and communication strategies across print, digital, and physical environments. Developed social media content aligning visuals with messaging. Contributed to interior and event design concepts blending spatial design with brand storytelling.
Visual Artist, Illustration & Workshop Design at Marika Mihalache - Freelance
January 1, 2012 - June 11, 2024
Maintains a visual art practice focused on illustration, painting, and creative expression with applications in editorial, brand activations, and exhibitions. Developed and led The Curious Workshop blending visual creativity, guided exercises, and mindful expression. Exhibitions in Spain, Austria, and Romania including solo and group shows. Live art and performance drawing at various events. Illustrated and published multiple children’s books and editorial features. Collaborated on workshops and event experiences. Created limited-edition prints and artworks for commercial and artistic use.
Senior Graphic Designer at ANON OPTICS
January 1, 2023 - June 20, 2024
Design and production of marketing visuals and campaign assets across digital and print platforms—including online ads, social media content, email marketing, retail applications—with collaboration in art direction and conceptual development. Created retail and environmental branding concepts and materials, developed custom illustrations, designed brand catalogue, and ensured brand consistency across platforms.
Graphic Designer at BURTON SNOWBOARDS
January 1, 2019 - June 20, 2024
Designed and adapted visual assets for multi-platform marketing campaigns, ensuring consistency across digital and print formats tailored for regional markets.
Brand Designer & Product Consultant at FISCHER CONNECTORS
April 1, 2020 - January 31, 2021
Provided brand consultancy for launching a new product line, including strategic and creative alignment with the company's global positioning. Conducted research on competitors and market trends, led concept development and naming ideation, designed visual identity assets, and collaborated with cross-functional stakeholders for coherence and feasibility across touchpoints.
Graphic, Brand & Strategy Designer at LABY
January 1, 2017 - March 31, 2024
Led full rebranding of LABY, shaping its visual identity, presence, and environmental branding. Created consistent branding, digital and print assets, exclusive illustrations, new website and landing pages, directed brand photography and motion assets, managed website UX/UI with creative direction, and produced campaign visuals for internal and external use.
Brand & Content Strategist Designer, Event Creative at WE ARE PARTNERS
January 1, 2019 - December 31, 2019
Developed concepts and strategy for a new product launch, combining brand communication, content planning, and event marketing. Ideated and executed concepts for events and brand activations, planned social platform content strategy, managed media coverage and photographers, and contributed to creative production ensuring cohesion across assets.
Senior Brand Designer: Art Direction, Brand Strategy, Event Creative at LIVING
January 1, 2017 - December 31, 2018
Led creative strategy and art direction for full rebranding and repositioning of Living. Curated and managed a multidisciplinary team, directed brand identity creation including logo refresh, visuals, campaign language, produced custom illustrations and editorial visuals, oversaw website design and UX, designed event experiences, managed all assets and activations including branded books and live sketching.
Designer & Brand Manager: Branding, Digital Communication & Experiential Design at ARQUITECTURA Y SENTIDO
December 1, 2012 - May 31, 2015
Led art direction for visual identity, brand materials, content strategy, development and management of multiple websites, social media content alignment, branding across print, digital and physical environments, and contributed to interior and event design concepts blending spatial design with brand storytelling.

Education

Master's Degree at SEEWAY - School of Design (now part of LCI Barcelona)
January 1, 2014 - December 31, 2015
Postgraduate at EINA – Centre Universitari de Disseny i Art
January 1, 2013 - June 30, 2013
Master's Degree at ELISAVA – School of Design & Engineering, Barcelona
January 1, 2011 - December 31, 2012
Bachelor & Master’s degree at Ion Mincu University of Architecture
January 1, 2006 - December 31, 2011
Bachelor’s Degree at Queen Mary National College of Arts
January 1, 2003 - December 31, 2006
Master's Degree at SEEWAY - School of Design (now part of LCI Barcelona)
January 1, 2014 - December 31, 2015
Postgraduate at EINA - Centre Universitari de Disseny i Art
January 1, 2013 - June 30, 2013
Master's Degree at ELISAVA – School of Design & Engineering, Barcelona
January 1, 2011 - December 31, 2012
Bachelor & Master's degree at Ion Mincu University of Architecture
January 1, 2006 - December 31, 2011
Bachelor's Degree at Queen Mary National College of Arts
January 1, 2003 - December 31, 2006

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Real Estate & Construction, Software & Internet, Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Education

Skills

Experience Level