Marina Bertuzzo

Led the evolution of the brand’s visual identity by creating scalable visual systems and guidelines to strengthen consistency across digital, marketing, and social channels. Delivered end-to-end creative projects across websites, UI, campaigns, presentations, and marketing collateral, aligning business objectives with engaging visual experiences. Developed creative concepts and visual directions to improve stakeholder alignment and reduce feedback rounds. Introduced AI-assisted workflows across ideation, visual exploration, content creation, and production to improve efficiency and speed delivery. Key achievement: implemented Jira and Confluence to transform the creative team’s workflow, increasing productivity by 30% within four months and reducing task turnaround time by 50% in the first year.

Delivered integrated campaigns across web, CRM, paid media, social, product marketing, presentations, brochures, and customer communications, supporting acquisition and business growth. Translated complex fintech products and propositions into clear visual narratives across presentations, brochures, campaigns, and customer journeys. Evolved visual identities and design systems across digital and physical touchpoints while maintaining brand consistency across marketing and customer communications. Created print and experiential materials for industry events and trade fairs, extending brand presence into physical environments. Key achievement: redesigned website structure and customer journeys, and developed new acquisition campaigns in partnership with Product, Marketing, Growth, and UX teams, contributing to a 2x increase in sales lead generation.

Translated global briefs into compelling campaign concepts and creative assets, including toolkits, retail assets, and marketing collateral, balancing global brand standards with European market requirements. Created experiential and event materials for the OnePlus Pop-up Roadshow Malaysia event, including stage graphics, environmental design, signage, digital screens, presentations, and supporting collateral. Stewarded and evolved global brand guidelines across campaigns and customer touchpoints to ensure consistent, high-quality execution across markets. Mentored junior designers and provided creative direction and feedback. Key achievement: designed launch assets across digital, social, retail, and OOH for the OnePlus 10 Pro 5G.