I'm Maria De Somma, a Demand and Digital Marketing Lead based in Calgary, AB. Over the past five-plus years, I've built and managed multi-channel demand programs, from content and email to paid social and other digital channels, to drive pipeline and brand visibility. I partner closely with founders and senior leaders to translate business goals into practical marketing plans, messaging frameworks, and go-to-market roadmaps that balance creativity with revenue-focused decision-making. My work centers on content and digital programs—blogs, emails, social posts, and website optimization—plus sales enablement and performance analytics. I pride myself on collaborative execution, clear reporting, and continuous optimization. Outside of work, I love skiing, biking, traveling, volunteering, writing, and language learning.

Maria De Somma

I'm Maria De Somma, a Demand and Digital Marketing Lead based in Calgary, AB. Over the past five-plus years, I've built and managed multi-channel demand programs, from content and email to paid social and other digital channels, to drive pipeline and brand visibility. I partner closely with founders and senior leaders to translate business goals into practical marketing plans, messaging frameworks, and go-to-market roadmaps that balance creativity with revenue-focused decision-making. My work centers on content and digital programs—blogs, emails, social posts, and website optimization—plus sales enablement and performance analytics. I pride myself on collaborative execution, clear reporting, and continuous optimization. Outside of work, I love skiing, biking, traveling, volunteering, writing, and language learning.

Available to hire

I’m Maria De Somma, a Demand and Digital Marketing Lead based in Calgary, AB. Over the past five-plus years, I’ve built and managed multi-channel demand programs, from content and email to paid social and other digital channels, to drive pipeline and brand visibility. I partner closely with founders and senior leaders to translate business goals into practical marketing plans, messaging frameworks, and go-to-market roadmaps that balance creativity with revenue-focused decision-making.
My work centers on content and digital programs—blogs, emails, social posts, and website optimization—plus sales enablement and performance analytics. I pride myself on collaborative execution, clear reporting, and continuous optimization. Outside of work, I love skiing, biking, traveling, volunteering, writing, and language learning.

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Work Experience

Fractional Marketing Lead at Agentive Marketing
January 1, 2024 - Present
Serve as a fractional marketing leader supporting diverse SMB and growth‑stage clients across industries. Lead the planning, execution, and optimization of demand marketing programs aimed at improving pipeline, visibility, and customer engagement. Develop and execute full-funnel marketing campaigns across content, email, paid social, and digital channels to drive measurable business outcomes. Serve as an embedded marketing partner, functioning as an extension of clients’ internal marketing teams across multiple industries. Create integrated marketing plans, messaging frameworks, and content strategies aligned with revenue objectives and product/service priorities. Collaborate directly with senior marketers and cross-functional stakeholders to deliver high-impact marketing initiatives. Lead client communications, performance reporting, and project management to ensure alignment, transparency, and continuous optimization. Manage marketing operations across multiple client accounts, b
Marketing Coordinator at Iteration Insights
January 1, 2021 - January 1, 2024
Planned and executed annual marketing strategies to support company growth. Managed events, digital content, and SEO initiatives. Increased website traffic and visibility through SEO-driven content strategy and enhanced digital presence. Led end-to-end event marketing, including planning, speaker coordination, promotion, and post-event follow-up. Developed and executed social media campaigns to support funnel growth and revenue objectives. Managed WordPress website updates, optimization, and ongoing maintenance to improve performance and user experience.
Co-Founder, Digital Marketing at Disruptive Minds Creative
January 1, 2020 - January 1, 2021
Consulted for small businesses to develop digital presence strategies, launch platforms, and manage marketing execution. Built and scaled customer-facing digital platforms across social media, web design, and content creation. Planned, launched, and optimized paid digital campaigns to drive engagement and new business growth. Delivered end-to-end digital marketing programs, spanning strategy, execution, and performance analysis.
Marketing Specialist (Contract) at Teknertia
January 1, 2021 - December 31, 2021
Designed webpages promoting cloud services and Microsoft licensing. Developed lead-generation strategies and managed digital channels.
Development Assistant at Vecova Centre for Disability Services and Research
January 1, 2019 - December 31, 2019
Supported donor relations, events, and fundraising initiatives. Managed donor research, communication, and data tracking.
Sales Associate at Ski Cellar Snowboard
January 1, 2012 - December 31, 2020
Provided customer service, merchandising, and sales support. Consistently met KPIs and contributed to store revenue performance.

Education

Bachelor of Business Administration (Marketing) at SAIT Polytechnic
January 11, 2030 - January 1, 2020
Bachelor of Business Administration (Marketing) at SAIT Polytechnic
January 1, 2020 - May 6, 2026
Bachelor of Business Administration (Marketing) at SAIT Polytechnic
January 11, 2030 - January 1, 2020
Bachelor of Business Administration (Marketing) at SAIT Polytechnic
January 11, 2030 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education