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I'm a Marketing Leader with 5+ years of experience driving demand, building multi-channel campaigns, and managing end-to-end marketing programs for small to mid-sized businesses. I specialize in supporting fractional and embedded marketing partnerships—owning strategy, execution, and performance to generate measurable business outcomes. I'm known for delivering high-impact content, campaigns, and digital programs; partnering directly with founders and senior leaders; and bringing a blend of creativity, structure, and revenue-oriented decision-making.…I'm a Marketing Leader with 5+ years of experience driving demand, building multi-channel campaigns, and managing end-to-end marketing programs for small to mid-sized businesses. I specialize in supporting fractional and embedded marketing partnerships—owning strategy, execution, and performance to generate measurable business outcomes. I'm known for delivering high-impact content, campaigns, and digital programs; partnering directly with founders and senior leaders; and bringing a blend of creativity, structure, and revenue-oriented decision-making.

Maria De Somma

Content Creator, Copywriter, Digital Marketer, +2

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I'm a Marketing Leader with 5+ years of experience driving demand, building multi-channel campaigns, and managing end-to-end marketing programs for small to mid-sized businesses. I specialize in supporting fractional and embedded marketing partnerships—owning strategy, execution, and performance to generate measurable business outcomes. I'm known for delivering high-impact content, campaigns, and digital programs; partnering directly with founders and senior leaders; and bringing a blend of creativity, structure, and revenue-oriented decision-making.…I'm a Marketing Leader with 5+ years of experience driving demand, building multi-channel campaigns, and managing end-to-end marketing programs for small to mid-sized businesses. I specialize in supporting fractional and embedded marketing partnerships—owning strategy, execution, and performance to generate measurable business outcomes. I'm known for delivering high-impact content, campaigns, and digital programs; partnering directly with founders and senior leaders; and bringing a blend of creativity, structure, and revenue-oriented decision-making.

Available to hire

I’m a Marketing Leader with 5+ years of experience driving demand, building multi-channel campaigns, and managing end-to-end marketing programs for small to mid-sized businesses. I specialize in supporting fractional and embedded marketing partnerships—owning strategy, execution, and performance to generate measurable business outcomes.

I’m known for delivering high-impact content, campaigns, and digital programs; partnering directly with founders and senior leaders; and bringing a blend of creativity, structure, and revenue-oriented decision-making.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Fractional Marketing Lead at Agentive Marketing

January 1, 2024 - Present

Serve as a fractional marketing leader supporting diverse SMB and growth‑stage clients across industries. Lead the planning, execution, and optimization of demand marketing programs aimed at improving pipeline, visibility, and customer engagement. Develop and execute full-funnel marketing campaigns across content, email, paid social, and digital channels to drive measurable business outcomes. Serve as an embedded marketing partner, functioning as an extension of clients’ internal marketing teams across multiple industries. Create integrated marketing plans, messaging frameworks, and content strategies aligned with revenue objectives and product/service priorities. Collaborate directly with senior marketers and cross-functional stakeholders to deliver high-impact marketing initiatives. Lead client communications, performance reporting, and project management to ensure alignment, transparency, and continuous optimization. Manage marketing operations across multiple client accounts, b

Marketing Coordinator at Iteration Insights

January 1, 2021 - January 1, 2024

Planned and executed annual marketing strategies to support company growth. Managed events, digital content, and SEO initiatives. Increased website traffic and visibility through SEO-driven content strategy and enhanced digital presence. Led end-to-end event marketing, including planning, speaker coordination, promotion, and post-event follow-up. Developed and executed social media campaigns to support funnel growth and revenue objectives. Managed WordPress website updates, optimization, and ongoing maintenance to improve performance and user experience.

Co-Founder, Digital Marketing at Disruptive Minds Creative

January 1, 2020 - January 1, 2021

Consulted for small businesses to develop digital presence strategies, launch platforms, and manage marketing execution. Built and scaled customer-facing digital platforms across social media, web design, and content creation. Planned, launched, and optimized paid digital campaigns to drive engagement and new business growth. Delivered end-to-end digital marketing programs, spanning strategy, execution, and performance analysis.

Marketing Specialist (Contract) at Teknertia

January 1, 2021 - December 31, 2021

Designed webpages promoting cloud services and Microsoft licensing. Developed lead-generation strategies and managed digital channels.

Development Assistant at Vecova Centre for Disability Services and Research

January 1, 2019 - December 31, 2019

Supported donor relations, events, and fundraising initiatives. Managed donor research, communication, and data tracking.

Sales Associate at Ski Cellar Snowboard

January 1, 2012 - December 31, 2020

Provided customer service, merchandising, and sales support. Consistently met KPIs and contributed to store revenue performance.