Available to hire
With 15 years of experience in pharma and healthcare, I craft clear, authentic digital communication that builds trust and engagement. I’ve managed online projects and content for Alcon, Théa, and Sanofi, aligning creative storytelling with medical accuracy and compliance. Skilled in strategy, content creation, and analytics, I focus on translating complex information into meaningful messages that connect with real people and strengthen brand presence online.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
French
Beginner
Spanish; Castilian
Fluent
Romanian, Moldavian, Moldovan
Fluent
Work Experience
Business Development Manager at Alcon
January 1, 2024 - PresentPromoted Alcon's Vision Care portfolio to Eye Care Practitioners, optical stores and pharmacies, supporting practice profitability and patient satisfaction. Consistently met quarterly and annual sales targets by combining field promotion with tailored customer engagement plans. Delivered targeted campaigns and educational projects in pharmacies and optical retail, improving product visibility and sales. Represented Alcon at conventions and educational events, and training sessions, strengthening relationships with healthcare professionals.
Digital Marketing Specialist at Roam Together App (Agency collaboration with Daisy Property)
January 1, 2024 - October 15, 2025Led cross-department collaboration (UX/UI, programming, communications) to ensure timely delivery of the Roam Together app. Developed and implemented marketing strategies (social media, online/offline campaigns), maximizing visibility and user engagement. Managed e-commerce presence across Shopify, Amazon, Etsy & eBay, improving customer acquisition and sales. Executed SEO initiatives and managed brand presence on Instagram, Facebook, Pinterest & Google Merchant. Used Google Analytics to track performance, optimize strategies, and analyze competitors’ activities.
Senior Medical Representative at Sanofi
January 1, 2022 - October 15, 2025Conducted 15 daily visits to ophthalmologists, internal medicine, gastroenterology, pediatrics, ENT, and pharmacists in Bucharest and Ilfov. Maintained close contact with KOLs, primary doctors, specialists and residents. Delivered comprehensive product presentations across healthcare settings. Participated in national and international medical congresses to strengthen the organization’s reputation. Exceeded quarterly sales benchmarks.
Business Development Manager at Alcon Romania
January 1, 2024 - PresentPromoted Alcon’s vision care portfolio to Eye Care Practitioners, opticians and pharmacies, supporting practice profitability and patient satisfaction. Consistently met quarterly and annual sales targets by combining field promotion with tailored engagement plans. Delivered targeted campaigns and educational projects in pharmacies and optical retail to improve product visibility and sales performance. Represented Alcon at conventions, educational events, and training sessions, strengthening relationships with health care professionals.
Project Manager and Digital Marketing Specialist at Roam Together App
January 1, 2024 - October 15, 2025Led cross-department collaboration (UX/UI, programming, and communications) to ensure timely delivery of the Roam Together app. Developed and implemented marketing strategies across social media and online/offline campaigns, maximizing visibility and user engagement. Managed e-commerce presence across Shopify, Amazon, Etsy, and eBay, improving customer acquisition and sales. Executed SEO initiatives and maintained brand presence on Instagram, Facebook, Pinterest and Google Merchant Center; analyzed performance with Google Analytics to optimize strategies.
Senior Medical Representative at Sanofi
January 1, 2022 - October 15, 2025Conducted 15 daily visits to ophthalmologists, optical stores, and pharmacies, promoting the most important product in Bucharest. Built close relationships with KOLs, primary doctors, specialists and residents, providing them with new useful information. Delivered comprehensive product presentations across healthcare settings and participated in national and international medical congresses to strengthen the organization’s reputation. Exceeded quarterly sales benchmarks.
Business Development Manager at Alcon
January 1, 2024 - PresentPromoted Alcon's Vision Care portfolio to Eye Care Practitioners, optical stores and pharmacies, supporting practice profitability and patient satisfaction. Consistently met quarterly and annual sales targets by combining field promotion with tailored customer engagement plans. Delivered targeted campaigns and educational projects in pharmacies and optical retail, improving product visibility and sales performance. Represented Alcon at conventions, educational events, and training sessions. Strengthened relationships with healthcare professionals.
Digital Marketing Specialist at Roam Together App / Infinity Solutions Agency
January 1, 2024 - October 15, 2025Project Manager and Digital Marketing Specialist Led the rebranding efforts for Infinity Solutions Agency, orchestrating seamless collaboration across design, creative, backend, frontend, and UI/UX teams. Developed innovative marketing strategies (social media and online/offline campaigns), maximizing visibility and user engagement. Managed e-commerce presence across Shopify, Amazon, Etsy & eBay, improving customer acquisition and sales. Executed SEO initiatives and managed brand presence on Instagram, Facebook, Pinterest & Google Merchant. Used Google Analytics to track performance, optimize strategies, and analyze competitors' activities. Delivered digital projects such as MyAlcon Fitting Hub, StyaneRomania website, and Dry Eye Test & Buy app.
Senior Medical Representative at Sanofi
January 1, 2021 - October 15, 2025Conducted 10-15 daily visits to GPs, Internal Medicine, Gastroenterology, Pediatrics, ENT, and pharmacists in Bucharest and Ilfov. Organized presentations and round tables, built consistent relationships with healthcare professionals, and represented the company at national and international medical congresses. Leveraged CRM tools to optimize outreach and collaboration with medical staff.
Senior Medical Representative at Gedeon Richter
January 1, 2018 - October 15, 202510-15 daily visits to specialists (Urology, Psychiatry, Oncology, Cardiology, OB-GYN, GPs). fostered strong HCP relationships and delivered impactful pharmaceutical presentations in clinics, round tables, and pharmacies. Represented the company at national and international medical congresses. Built cross-functional partnerships to support sales targets.
Business Development Manager at Alcon Romania
January 1, 2024 - PresentPromoted Alcon’s vision care portfolio to Eye Care Practitioners, optical stores and pharmacies, supporting practice profitability and patient satisfaction. Consistently met quarterly and annual sales targets by combining field promotion with tailored customer engagement plans. Delivered targeted campaigns and education projects in pharmacies and optical retail, improving product visibility and sales performance.
Project Manager & Digital Marketing Specialist at Roam Together / AppKordiz (roam-together.appkordiz.com)
January 1, 2024 - October 15, 2025Led cross-department collaboration (UX/UI, programming, communications) to ensure timely delivery of the Roam Together app. Developed and implemented marketing strategies (social media, online/offline campaigns), maximizing visibility and user engagement. Managed e-commerce presence across Shopify, Amazon, Etsy & Ebay, improving customer acquisition and sales. Executed SEO initiatives and managed brand presence on Instagram, Facebook, Pinterest & Google Merchant. Used Google Analytics to track performance, optimize strategies, and analyze competitors’ activities.
Senior Medical Representative at Laboratories Théa / Théa Romania
December 31, 2022 - October 15, 2025Brought the most important product in the company to the Bucharest market. Maintained close contact with KOLs, primary doctors, specialists, and residents, providing them with new useful information. Delivered comprehensive product presentations across ophthalmology settings; organized national round tables and screenings; strengthened distributor partnerships; supported sales targets through targeted outreach and relationship-building.
Senior Medical Representative at Terapia Ranbaxy – A Sun Pharma Company
December 31, 2022 - October 15, 202510–15 daily visits to healthcare professionals across diverse specialties, including GPs, Internal Medicine, and Neurology. Engaged with doctors and pharmacists, maintaining consistent relationships. Organized round tables and screenings. Delivered impactful marketing presentations with medical precision and strengthened distributor partnerships.
Digital Marketing Specialist at Alcon Romania
January 1, 2025 - PresentDeveloped and executed digital marketing strategies aligned with client goals and current market trends. Coordinated online campaigns and content activation with retail partners; enhanced online presence with banners, product descriptions, and brand imagery. Generated shopper insights and collaborated with Brand, Sales, and Trade teams to guide category growth initiatives.
Business Development Manager at Alcon
January 1, 2024 - PresentPromoted Alcon’s Vision Care portfolio to Eye Care Practitioners, optical stores and pharmacies; delivered targeted campaigns and educational projects; improved product visibility and sales; represented Alcon at conventions, educational events, and training sessions; strengthened relationships with health care professionals.
Digital Marketing Specialist / Project Manager at Infinit Solutions Agency
December 31, 2023 - October 15, 2025Led digital marketing projects (MyAlcon Fitting Hub, Systane Romania Website, Dry Eye 'Test & Buy' app); developed marketing strategies; managed content activation with retail partners; translated and adapted medical/marketing content from English to Romanian; supervised online campaigns and optimized performance.
Senior Medical Representative at Sanofi
December 31, 2022 - October 15, 2025Performed 10 daily visits to GPs, Internal Medicine, Gastroenterology, Pediatrics, ENT, and pharmacists in Bucharest and Ialomița; delivered comprehensive product presentations; engaged with key healthcare professionals; participated in national and international medical congresses; exceeded quarterly sales benchmarks.
Business Development Manager at Alcon Romania
January 1, 2024 - PresentPromoted Alcon’s vision care portfolio to Eye Care Practitioners, optical stores and pharmacies; supported practice profitability and patient satisfaction; delivered targeted campaigns and education; represented at conventions and training sessions; improved product visibility and sales.
Digital Marketing Consultant and Sales Advisor at Collective Marketing / Roam Together App (Kordiz.com)
January 1, 2024 - October 20, 2025Led cross-department collaboration (UX/UI, programming, communications) to ensure timely delivery of the Roam Together app. Developed and implemented marketing strategies (social media, online/offline campaigns), maximizing visibility and user engagement. Managed e-commerce presence across Shopify, Amazon, Etsy & eBay, improving customer acquisition and sales. Executed SEO initiatives and managed brand presence on Instagram, Facebook, Pinterest & Google Merchant. Used Google Analytics to track performance, optimize strategies, and analyze competitors’ activities.
Senior Medical Representative at Sanofi
January 1, 2021 - October 20, 202510 daily visits to GPs, Internal Medicine, Gastroenterology, Pediatrics, ENT, and Pharmacies in Bucharest and Iasi; organized presentations and round tables; contributed to market share growth; built and maintained relationships with health care professionals.
Senior Medical Representative at Laboratories Thea
January 1, 2022 - October 20, 202515 daily visits to ophthalmologists, optical stores, and pharmacies; built strong relationships with key opinion leaders, physicians, and residents; delivered comprehensive product presentations and training.
Founder & Organizer at Self-Employed – Monthly Yard Sale Events
January 1, 2008 - October 20, 2025Established and managed monthly yard sale events from planning to execution. Designed and implemented digital marketing strategies (social media promotion, offline marketing) and built relationships with customers to foster repeat attendance and a loyal local community.
Business Development Manager at Alcon
January 1, 2024 - PresentPromoted Alcon's vision care portfolio to Eye Care Practitioners, optical stores and pharmacies, supporting practice profitability and patient satisfaction. Delivered targeted campaigns and educational projects in pharmacies and optical retail, improving product visibility and sales performance. Represented Alcon at conventions, educational events, and training sessions, strengthening relationships with healthcare professionals. Consistently met quarterly and annual sales targets by combining field promotion with tailored customer engagement plans.
Project Manager & Digital Marketing Specialist at Roam Together App (Kordiz.com)
January 1, 2024 - October 20, 2025Led cross-department collaboration (UX/UI, programming, communications) to ensure timely delivery of the Roam Together app. Developed and implemented marketing strategies (social media, online/offline campaigns) to maximize visibility and user engagement. Managed e-commerce presence across Shopify, Amazon, Etsy & eBay; improved customer acquisition and sales. Executed SEO initiatives and tracked performance with analytics. Generated shopper insights and guided category growth initiatives.
Digital Marketing Specialist at Roam Together App (Kordiz.com)
January 1, 2025 - PresentDelivered digital projects (MyAlcon Fitting Hub, Systane Romania website, Dry Eye Test & Buy app) and managed content activation with retail partners, enhancing online presence through banners, product descriptions and brand imagery. Generated shopper insights and collaborated with Brand, Sales, and Trade teams to drive category growth. Translated and adapted medical and marketing content from English to Romanian, ensuring accuracy and patient-friendly communication. Monitored competitor digital campaigns and online activations to optimize Alcon’s digital marketing projects.
Senior Medical Representative at Sanofi
January 1, 2021 - October 20, 2025Conducted 10–15 daily visits to GPs, Internal Medicine, Gastroenterology, Pediatrics, ENT, and Pharmacies in Bucharest and Ilfov. Maintained close contact with KOLs, primary doctors, specialists, and residents; delivered new information; provided comprehensive product presentations across healthcare settings; attended national and international medical congresses; exceeded quarterly sales targets. Built strong relationships with healthcare professionals and leveraged CRM tools for market analysis.
Marketing Strategist at Infinite Solutions Agency
December 31, 2023 - October 20, 2025Led branding efforts for Infinite Solutions Agency, orchestrating seamless collaboration across design, back-end, frontend, and UI/UX teams. Developed innovative marketing strategies tailored for pharmaceutical clients, driving impactful campaigns. Created cross-functional marketing plans and guided client accounts to achieve awareness and engagement goals.
Founder & Organizer at Bazaar (Personal Project)
January 1, 2008 - October 20, 2025Established and organized monthly yard sale events, handling planning to execution. Designed and implemented digital marketing strategies, including social media promotion and offline marketing (posters, flyers). Built and nurtured a loyal customer base.
Education
Bachelor's Degree at University of Economic Studies, Bucharest
January 1, 2003 - January 1, 2007Master of European Studies and International Affairs at Politehnica University, Bucharest, Faculty of Industrial Engineering and Robotics
January 11, 2030 - October 15, 2025Bachelor at University of Economic Studies, Bucharest
January 1, 2003 - January 1, 2007Master of European Studies and International Affairs at Politehnica University of Bucharest, Faculty of Industrial Engineering and Robotics
January 11, 2030 - October 15, 2025Bachelor's degree in Economics at University of Economic Studies, Bucharest
January 1, 2003 - January 1, 2007Master of European Studies and International Affairs at Politehnica University, Bucharest, Faculty of Industrial Engineering and Robotics
January 11, 2030 - October 15, 2025Bachelor of Industrial Engineering and Robotics at Politehnica University of Bucharest
January 1, 2003 - January 1, 2007Master of European Studies and International Affairs at Politehnica University of Bucharest
January 11, 2030 - October 15, 2025Bachelor at University of Economic Studies Bucharest
January 1, 2003 - January 1, 2007Master at Politehnica University Bucharest, Faculty of Industrial Engineering and Robotics
January 11, 2030 - October 15, 2025Bachelor's Degree at University of Economic Studies, Bucharest
January 1, 2003 - January 1, 2007Master's Degree in European Studies and International Affairs at Politehnica University of Bucharest
January 11, 2030 - October 20, 2025Bachelor's Degree in Economic Cybernetics, Statistics and Economic Informatics at University of Economic Studies, Bucharest
January 1, 2003 - January 1, 2007Master's Degree in European Studies and International Affairs at Politehnica University of Bucharest, Faculty of Industrial Engineering and Robotics
January 1, 2007 - January 1, 2008Qualifications
Bachelor's Degree in Economic Cybernetics
January 1, 2024 - January 1, 2026Negotiation Skills
January 1, 2015 - October 15, 2025Best Medical Representative Achievement
January 1, 2012 - October 15, 2025Customer Profiling
January 1, 2011 - October 15, 2025Energizer Program
January 1, 2009 - October 15, 2025Time Management
January 1, 2008 - October 15, 2025Programmer Certificate
January 1, 2008 - October 15, 2025Best Medical Representative Achievement
January 1, 2012 - October 15, 2025Energizer Program
January 1, 2009 - October 15, 2025Time Management
January 1, 2009 - October 15, 2025Programmer Certification
January 1, 2008 - October 15, 2025Industry Experience
Healthcare, Life Sciences, Retail, Professional Services, Manufacturing, Software & Internet, Media & Entertainment, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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