Marketing Officer with hands-on experience leading digital content, social media strategy, website management, campaign execution, and marketing material development across corporate environments. Skilled in coordinating cross-functional projects, supporting brand visibility initiatives, and delivering engaging multi-channel campaigns from concept to execution. Detail-oriented and proactive professional with strong organizational skills and a proven ability to manage marketing operations efficiently while maintaining high standards of communication and collaboration.

Marina Lazarou

Marketing Officer with hands-on experience leading digital content, social media strategy, website management, campaign execution, and marketing material development across corporate environments. Skilled in coordinating cross-functional projects, supporting brand visibility initiatives, and delivering engaging multi-channel campaigns from concept to execution. Detail-oriented and proactive professional with strong organizational skills and a proven ability to manage marketing operations efficiently while maintaining high standards of communication and collaboration.

Available to hire

Marketing Officer with hands-on experience leading digital
content, social media strategy, website management, campaign
execution, and marketing material development across
corporate environments. Skilled in coordinating cross-functional
projects, supporting brand visibility initiatives, and delivering
engaging multi-channel campaigns from concept to execution.
Detail-oriented and proactive professional with strong
organizational skills and a proven ability to manage marketing
operations efficiently while maintaining high standards of
communication and collaboration.

See more

Language

Greek, Modern
Fluent
English
Advanced

Work Experience

Marketing Officer at UW Group
October 21, 2024 - Present
Marketing Officer
October 1, 2024 - Present
Oversee social media platforms, ensure effective management and engagement. (Current role with hands-on experience leading digital content, social media strategy, website management, and multi-channel campaign execution.)
Marketing – Digital Account Executive at Digital Tree - Opium Works
May 1, 2019 - July 31, 2019
Conducted digital marketing analyses by auditing clients' and competitors' social media platforms. Crafted engaging captions for social media calendars. Prepared detailed social media reports for performance evaluation. Proposed creative campaign ideas to enhance online presence. Assisted in photoshoot coordination for visual content creation.
Special Scientific Associate at Cyprus University of Technology
November 1, 2019 - February 29, 2020
- Established a network of sensors to collect data effectively. - Configured and worked with IoT sensors and LoRaWAN gateways. - Utilized processing language to integrate code for IoT sensors. - Conducted thorough testing of IoT sensors to assess accuracy and range. - Managed the collection of sensor data through The Things Network (TTN)
Digital Marketing – Digital Account Executive at Digital Tree - Digital Account Executive
May 2, 2019 - July 31, 2019
- Conducted digital marketing analyses by auditing clients' and competitors' social media platforms. - Crafted engaging captions for social media calendars. - Prepared detailed social media reports for performance evaluation. - Proposed creative campaign ideas to enhance online presence. - Assisted in photoshoot coordination for visual content creation.
Marketing Officer
October 1, 2020 - Present
Leading end-to-end marketing campaigns, including proposal development, coordination, and execution. Creating marketing materials, managing website content, and developing email marketing materials for product launches, reformulations and campaigns. Coordinating cross-department collaboration for seamless project execution with external partners (accounting, logistics, sales, R&D, training, storage, filling departments). Coordinating photo and video shoots and designing marketing materials including brand books, flyers, posters and product knowledge workbooks.
Marketing Coordinator
July 1, 2022 - Present
Oversees social media platforms, ensuring effective management and engagement. Provides customer support, emphasizes account management for enhanced service delivery. Designs digital marketing materials and manages website content. Optimizes Google, Facebook, and LinkedIn advertising campaigns; develops email marketing materials for product launches and campaigns. Plans and coordinates events; coordinates with designers on promotional materials; coordinates photography and videography shoots; collaborates across departments and external partners for seamless project execution.
Digital Account Executive at Digital Tree - Opium Works
May 1, 2019 - July 1, 2019
Supported digital marketing campaigns and client account management.

Education

Bachelor's degree in Communication & Internet Studies (Marketing & IT) at Cyprus University of Technology
September 1, 2016 - May 1, 2020
High School Diploma at Idalion High School
September 1, 2013 - May 1, 2016
Bachelor's Degree in Marketing & IT Studies at Cyprus University of Technology
September 1, 2016 - May 1, 2020
High School Diploma at Idalion High School
September 1, 2013 - May 1, 2016

Qualifications

Artificial Intelligence for Marketing Professionals: Effectove Campaigns and Automation
May 7, 2025 - May 7, 2025
Advanced Content Marketing Strategies Using Video Generation and Automation
December 12, 2024 - December 13, 2024
Social Media Freelancer Summit
September 15, 2025 - September 17, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Non-Profit Organization