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Hi, I'm Mario Kralj, a business development and digital sales professional with a strong background in driving innovation, managing cross-functional teams, and launching impactful projects globally. I have a passion for combining technology and strategy to create new revenue opportunities and enhance user experiences across various digital platforms. I enjoy collaborating with diverse teams to develop solutions that not only meet market needs but also push the boundaries of what's possible. With a focus on fostering growth and delivering excellence, I am always eager to take on new challenges and contribute to meaningful business success.…Hi, I'm Mario Kralj, a business development and digital sales professional with a strong background in driving innovation, managing cross-functional teams, and launching impactful projects globally. I have a passion for combining technology and strategy to create new revenue opportunities and enhance user experiences across various digital platforms. I enjoy collaborating with diverse teams to develop solutions that not only meet market needs but also push the boundaries of what's possible. With a focus on fostering growth and delivering excellence, I am always eager to take on new challenges and contribute to meaningful business success.

Mario Kralj

Project Manager, Programmer, Digital Marketer, +2

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Hi, I'm Mario Kralj, a business development and digital sales professional with a strong background in driving innovation, managing cross-functional teams, and launching impactful projects globally. I have a passion for combining technology and strategy to create new revenue opportunities and enhance user experiences across various digital platforms. I enjoy collaborating with diverse teams to develop solutions that not only meet market needs but also push the boundaries of what's possible. With a focus on fostering growth and delivering excellence, I am always eager to take on new challenges and contribute to meaningful business success.…Hi, I'm Mario Kralj, a business development and digital sales professional with a strong background in driving innovation, managing cross-functional teams, and launching impactful projects globally. I have a passion for combining technology and strategy to create new revenue opportunities and enhance user experiences across various digital platforms. I enjoy collaborating with diverse teams to develop solutions that not only meet market needs but also push the boundaries of what's possible. With a focus on fostering growth and delivering excellence, I am always eager to take on new challenges and contribute to meaningful business success.

Available to hire

Hi, I’m Mario Kralj, a business development and digital sales professional with a strong background in driving innovation, managing cross-functional teams, and launching impactful projects globally. I have a passion for combining technology and strategy to create new revenue opportunities and enhance user experiences across various digital platforms.

I enjoy collaborating with diverse teams to develop solutions that not only meet market needs but also push the boundaries of what’s possible. With a focus on fostering growth and delivering excellence, I am always eager to take on new challenges and contribute to meaningful business success.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Serbian

Intermediate

Work Experience

Business Development Manager at DOING INT’L CORP.,LTD

September 1, 2023 - Present

Led the development and successful implementation of a groundbreaking business model, driving innovation and creating new revenue opportunities on a global scale. Designed and rolled out a comprehensive pricing policy to ensure consistency and competitiveness across international markets. Strategically onboarded and supported new sales representatives worldwide, providing training, resources, and ongoing assistance to maximize performance and market reach. Directed the website layout and user interface design, ensuring alignment with brand identity and optimizing the digital experience for the sales team and customers. Created compelling promotional materials tailored to support and empower the sales force in achieving targets. Executed website optimization strategies focused on improving user engagement, navigation, and conversion rates. Developed and negotiated contracts customized for sales representatives and B2B partners, aligning commercial terms with business objectives and fost

Division Director at ALPINA D.O.O.

September 8, 2023 - July 31, 2025

Spearheaded the identification and cultivation of new business relationships, focusing on strategic growth in established and emerging markets. Led the development and implementation of a comprehensive offline distribution strategy targeting European and US markets, including market analysis, partner identification, and building a reseller and distributor network to increase market penetration and product accessibility. Acted as a key liaison between internal departments and external stakeholders to ensure product development alignment with customer needs and market trends. Oversaw the development of a new Outdoor product collection, ensuring innovation, functionality, and design aesthetics met high standards. Played a pivotal role in the company’s significant product launch introducing 34 new projects, revitalizing the product portfolio and reinforcing competitive position. Directed a cross-functional team of 33 professionals, providing strategic direction, performance oversight, an

Head of Digital Sales & Innovation at ZAVAROVALNICA TRIGLAV

October 31, 2019 - Present

Accountable for realizing the company’s Sales Ambition for 2022, including planning, execution, and performance tracking. Developed and implemented a comprehensive digital sales activity plan in collaboration with external agencies. Managed and motivated a team of 4 employees to deliver on sales targets, fostering a result-driven environment. Spearheaded the development of innovative self-service applications for multiple insurance segments, including B2C and B2B apps for remote inspections and AI-driven automation features. Successfully launched multiple web innovations and digital platforms focused on user experience, personalization, and automation. Led the seamless digital ecosystem strategy across 23 corporate websites, coordinating multi-partner collaboration. Managed digital transformation projects, producing weekly status reports tracking KPIs and engagement metrics to ensure leadership transparency.

Project Manager at SPLETNIK D.O.O.

July 31, 2019 - July 31, 2025

Led the development of new digital projects including corporate websites and e-commerce platforms, ensuring timely delivery and high-quality execution aligned with client goals. Managed end-to-end development of multiple WordPress websites with focus on usability, performance, and SEO optimization. Oversaw creation of e-commerce solutions on Magento platform ensuring security and scalability. Utilized Platformax CRM system for project pipeline management and coordinated a multinational team across multiple countries. Developed and implemented new SEO business model driving measurable improvements in client search rankings and organic traffic. Delivered monthly performance reports and worked with copywriters to ensure engaging, search-optimized content. Designed and deployed automated platform for data integration improving analytics and reporting.

Marketing Support and Head of Digital Marketing at ELAN D.O.O.

February 18, 2018 - July 31, 2025

Coordinated a range of marketing initiatives to support the Elan Nautical Division, strengthening brand presence and supporting sales. Created and distributed promotional materials for international markets, and managed marketing material orders. Planned and managed trade show presentations including logistics and design. Led launch of Elan’s first official online store overseeing development, UX design, and e-commerce functionality. Directed integration of two CRM platforms to streamline customer data and sales processes. Implemented nautical product configurator allowing partners to customize and submit orders digitally. Managed digital advertising campaigns and website optimization to increase online traffic and conversions. Oversaw design and content development of corporate websites ensuring brand and digital standards alignment.

Sales Representative at ELAN D.O.O.

June 30, 2016 - July 31, 2025

Prepared detailed offers and proposals tailored to new potential clients. Developed conceptual proposals presenting innovative solutions with project scope and benefits. Created comprehensive documentation supporting development and launch of a new sales platform including technical specifications and user requirements.

Programmer at ELAN D.O.O.

January 1, 2016 - July 31, 2025

Developed Elan’s and OEM ski collections, contributing to product design and technical execution.