🎯 Freelance Digital Marketer | eCommerces & Music Industry I help brands and artists grow through clear, coherent, and results-driven communication. I combine digital marketing strategy, content creation, and ad campaigns (Meta Ads) to help each project reach its audience and achieve measurable results. I support teams that need guidance and expertise, while they retain full control of their vision. I don’t just execute tasks — I act as a strategic partner, guiding clients through every stage with clarity, structure, and tailored solutions. I bring a hybrid approach, combining creativity and execution, backed by experience with music agencies, online stores, and emerging brands. I handle the entire process: from social media campaigns and lead funnel optimization to content management and digital strategy for music releases, new products, or seasonal promotions. What clients value most about working with me: * E-Commerce → I manage any CMS and design marketing campaigns that maximize conversions and revenue, without adding complexity to the team’s day-to-day operations. * Music and cultural projects → I translate their creative vision into actionable digital strategies, preserving both artistic nuance and authenticity. 🚀 Though each project has its own story, my goal remains the same: to deliver tangible results with clear structure, efficiency, and honest, flexible support — helping clients move forward confidently with their digital strategy.…

Mario Llanes Rouco

5.0 (1 review)

🎯 Freelance Digital Marketer | eCommerces & Music Industry I help brands and artists grow through clear, coherent, and results-driven communication. I combine digital marketing strategy, content creation, and ad campaigns (Meta Ads) to help each project reach its audience and achieve measurable results. I support teams that need guidance and expertise, while they retain full control of their vision. I don’t just execute tasks — I act as a strategic partner, guiding clients through every stage with clarity, structure, and tailored solutions. I bring a hybrid approach, combining creativity and execution, backed by experience with music agencies, online stores, and emerging brands. I handle the entire process: from social media campaigns and lead funnel optimization to content management and digital strategy for music releases, new products, or seasonal promotions. What clients value most about working with me: * E-Commerce → I manage any CMS and design marketing campaigns that maximize conversions and revenue, without adding complexity to the team’s day-to-day operations. * Music and cultural projects → I translate their creative vision into actionable digital strategies, preserving both artistic nuance and authenticity. 🚀 Though each project has its own story, my goal remains the same: to deliver tangible results with clear structure, efficiency, and honest, flexible support — helping clients move forward confidently with their digital strategy.…

Available to hire

🎯 Freelance Digital Marketer | eCommerces & Music Industry

I help brands and artists grow through clear, coherent, and results-driven communication. I combine digital marketing strategy, content creation, and ad campaigns (Meta Ads) to help each project reach its audience and achieve measurable results.

I support teams that need guidance and expertise, while they retain full control of their vision. I don’t just execute tasks — I act as a strategic partner, guiding clients through every stage with clarity, structure, and tailored solutions.

I bring a hybrid approach, combining creativity and execution, backed by experience with music agencies, online stores, and emerging brands. I handle the entire process: from social media campaigns and lead funnel optimization to content management and digital strategy for music releases, new products, or seasonal promotions.

What clients value most about working with me:

  • E-Commerce → I manage any CMS and design marketing campaigns that maximize conversions and revenue, without adding complexity to the team’s day-to-day operations.
  • Music and cultural projects → I translate their creative vision into actionable digital strategies, preserving both artistic nuance and authenticity.

🚀 Though each project has its own story, my goal remains the same: to deliver tangible results with clear structure, efficiency, and honest, flexible support — helping clients move forward confidently with their digital strategy.

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Language

Spanish; Castilian
Fluent
Catalan; Valencian
Fluent
English
Fluent
French
Intermediate

Work Experience

Marketing Specialist at Konga Music Agency & Sarao Music
January 1, 2024 - September 3, 2025
Executed and optimized SEM campaigns in Google Ads, Google Shopping, and Meta Business Suite. Managed design, layout, and copywriting. Improved e-commerce navigation, cross-selling, and purchase funnel experience. Managed third-party platforms such as Amazon Seller Central, CDiscount, eBay, and Miravia for the European market.
Marketing, Content & E-Commerce at Futon Espai
January 1, 2022 - September 3, 2025
Managed social media for the Dock39 brand including content creation, RRSS planning, and newsletter management. Created layouts for ad-hoc promotional assets for franchised centers in Spain and France.
Marketing Assistant at EP-Centers
January 1, 2021 - September 3, 2025
Developed creative copywriting, content creation, and social media strategy across platforms such as Instagram, X, Facebook, TikTok, YouTube, and LinkedIn. Provided SEO web content creation and assistance in developing new search engines. Worked on UX/UI marketing asset optimization, paid media management, and campaign data analysis. Designed tailor-made content for the sales department.
Marketing Specialist at Konga Music Agency & Sarao Music
January 1, 2022 - Present
Executed and optimized SEM campaigns in Google Ads, Google Shopping, and Meta Business Suite. Designed, laid out, and wrote copy for marketing materials. Improved e-Commerce navigation, cross-selling, and purchase funnels. Managed third-party platforms such as Amazon Seller Central, CDiscount, eBay, and Miravia for the European market.
Marketing, Content & e-Commerce at Futon Espai
January 1, 2022 - September 3, 2025
Managed social media for the Dock39 brand, including content creation, social media planning, and newsletter development. Created layouts for ad-hoc promotional assets across franchised centers in Spain and France.
Marketing Assistant at EP-Centers
January 1, 2021 - September 3, 2025
Supported marketing activities including creative copywriting, content creation, and social media strategy for platforms such as Instagram, Twitter, Facebook, TikTok, YouTube, and LinkedIn. Assisted in developing new search engines and optimized marketing assets for UX/UI. Managed paid media and campaign data analysis as well as tailored content design for sales departments.
Marketing & eCommerce Manager at Futon España
December 31, 2022 - September 30, 2025
Led marketing and eCommerce operations, including digital strategy, content planning, Meta Ads campaigns, and coordination of creative assets; oversaw social media, campaigns for new releases, and partnerships with artists and venues.
Marketing & Ecommerce Manager at Futon Espai
December 31, 2022 - October 6, 2025
Led digital marketing strategy, content planning, and ecommerce activities. Coordinated external teams, managed campaigns across Meta/Google/LinkedIn, edited retention-focused videos, and supported website updates and external releases. Implemented go-to-market materials for events and new releases.
Marketing & Ecommerce Manager at Konga Music Agency & Sara Music
December 31, 2024 - October 6, 2025
Directed marketing and ecommerce initiatives for music clients, including Meta/Google ads, content production, and social media campaigns to promote concerts and new releases. Managed partnerships with artists and events, aligning brand with audience growth.
Freelance Digital Marketing at Self-Employed
December 31, 2016 - October 6, 2025
Provided freelance digital marketing, ecommerce, and content services to creative industries. Executed campaigns, content creation, and performance analytics for multiple clients.

Education

Bachelor's Degree at ESCI-UPF
January 1, 2015 - January 1, 2019
Bachelor's Degree at ICHEC Brussels
January 1, 2018 - September 3, 2025
International Business & Marketing at ESCI-UPF
January 1, 2015 - January 1, 2019
International Marketing at ICHEC Brussels
January 1, 2018 - September 3, 2025
International Marketing at ICH EC Brussels
January 1, 2018 - December 31, 2019
Paid Media - International Business & Marketing at UPF-ESCI
January 1, 2015 - January 1, 2019

Qualifications

Specialization in Digital Marketing, Statistics and Market Research
January 11, 2030 - September 30, 2025

Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet, Consumer Goods, Education
    paper Creative campaign for Sonora Bookstore

    Creating a Christmas campaign to connect music and reading, attracting new audiences to the bookshop through a concept, slogan, graphic elements, and well-targeted advertisements.

    My responsibilities

    • Develop the creative concept for the Christmas campaign ‘The soundtrack of your life sounds better when you read it’, including slogan and graphic materials in collaboration with the Sonora team.
    • Manage the dissemination of the campaign on social media and in physical spaces in the Gràcia neighbourhood to attract new audiences to the bookshop.
    • Optimise the company profile on Google My Business and Instagram to improve visibility and local SEO positioning.
    • Plan and execute targeted advertising campaigns on Instagram (Meta Ads) and Google Maps (Google Ads) to increase reach and conversion (in-store traffic, calls, etc.).

    More info: https://www.twine.net/signin

    paper 360 Marketing for SaraoMusic

    Digital marketing activations for the music label, developing content for social media, managing online advertising campaigns, optimising web and Spotify presence, and curating playlists and materials to bring the catalogue closer to professionals in the audiovisual industry.

    My responsibilities:

    • Devise, create, and plan content for each release, including interviews, making-of videos, graphics, and curiosities, adapted to Instagram, TikTok, LinkedIn, and YouTube Shorts.
    • Manage digital advertising campaigns through Meta Ads, tracking metrics, and optimizing results.
    • Update the label’s website with new releases, featured playlists, synchronisation,s and artist profiles.
    • Translate music releases into compelling digital stories, connecting the creativity of artists with the needs of the audiovisual sector.

    More info: https://www.twine.net/signin

    paper 360 Marketing for Konga Music Agency

    Full digital marketing management, including content creation and publication on social media, online advertising campaigns (Meta Ads and LinkedIn Ads), copywriting, and collaboration in the development of kongasearch.com with a focus on UX/UI and content.

    My responsibilities:

    • Create and publish content for Instagram, TikTok, X, LinkedIn, and YouTube Shorts, including copywriting, photography, video editing, and adaptation of pieces.
    • Plan, execute, and optimise online advertising campaigns (Meta Ads and LinkedIn Ads), tracking results and making strategic adjustments.
    • Manage web content in WordPress with Elementor, writing articles and optimising according to SEO criteria.
    • Coordinate marketing actions with the sales team, developing support materials and identifying opportunities at events and trade fairs in the music and audiovisual industry.
    paper Communication and marketing support for Algarada

    I supported the project in launching its digital communication and marketing. I configure and optimise its platforms (Instagram, Meta Ads, Spotify for Artists, Gmail, YouTube), manage the distribution of its songs, and develop a social media communication plan with advertising campaigns and optimised content. I also offer training and tools to enable the team to self-manage their communication after the debut concert.

    My responsibilities

    • Configure and optimise Instagram and Meta Ads accounts, reviewing access, permissions, and functionality.
    • Manage the digital distribution of songs: create a distribution profile, publish the first songs and provide support for the next two.
    • Register and complete the Spotify for Artists profile, including photos, descriptions, videos, and content synchronisation.
    • Design the social media communication strategy and plan (August–October 2025), including releases, cultural content, BTS, and announcements.
    • Create and manage three advertising campaigns on Instagram with monitoring, optimisation, and analysis of results.
    • Facilitate a training session with a roadmap, practical tips, and templates for self-management of communication.

    More info: https://www.twine.net/signin

    paper Advertising campaigns for Rita Payés and other music artists

    I develop advertising campaigns for concerts, international tours and music releases, edit advertising pieces, send newsletters, and manage all digital platforms.

    My responsibilities:

    • Develop and manage advertising campaigns for international concerts and tours by Rita Payés, Pol Batlle, and Eudald Payés.
    • Monitoring campaigns from start to finish to boost audiences and high-performing assets to optimise results.
    • Editing advertising pieces, designing and sending segmented newsletters, and managing the sending of concert reminders through platforms such as Mailchimp, Bandsintown, and Songkick.
    • Supporting the team in resolving technical issues on platforms such as WordPress and Meta Business Suite, as well as directly managing the WordPress CMS.

    More info: https://www.twine.net/signin