Mario Llanes Rouco

Available to hire

🎯 Freelance Digital Marketer | eCommerces & Music Industry I help brands and artists grow through clear, coherent, and results-driven communication.

About

🎯 Freelance Digital Marketer | eCommerces & Music Industry

I help brands and artists grow through clear, coherent, and results-driven communication. I combine digital marketing strategy, content creation, and ad campaigns (Meta Ads) to help each project reach its audience and achieve measurable results.

I support teams that need guidance and expertise, while they retain full control of their vision. I don’t just execute tasks — I act as a strategic partner, guiding clients through every stage with clarity, structure, and tailored solutions.

I bring a hybrid approach, combining creativity and execution, backed by experience with music agencies, online stores, and emerging brands. I handle the entire process: from social media campaigns and lead funnel optimization to content management and digital strategy for music releases, new products, or seasonal promotions.

What clients value most about working with me:

  • E-Commerce → I manage any CMS and design marketing campaigns that maximize conversions and revenue, without adding complexity to the team’s day-to-day operations.
  • Music and cultural projects → I translate their creative vision into actionable digital strategies, preserving both artistic nuance and authenticity.

🚀 Though each project has its own story, my goal remains the same: to deliver tangible results with clear structure, efficiency, and honest, flexible support — helping clients move forward confidently with their digital strategy.

Languages

  • Spanish; CastilianFluent
  • Catalan; ValencianFluent
  • EnglishFluent
  • FrenchIntermediate

Industry experience

  • Media & Entertainment
  • Retail
  • Professional Services
  • Software & Internet
  • Consumer Goods
  • Education

More experts in Barcelona, Spain

Projects · 5

Creating a Christmas campaign to connect music and reading, attracting new audiences to the bookshop through a concept, slogan, graphic elements, and well-targeted advertisements.

My responsibilities

  • Develop the creative concept for the Christmas campaign ‘The soundtrack of your life sounds better when you read it’, including slogan and graphic materials in collaboration with the Sonora team.
  • Manage the dissemination of the campaign on social media and in physical spaces in the Gràcia neighbourhood to attract new audiences to the bookshop.
  • Optimise the company profile on Google My Business and Instagram to improve visibility and local SEO positioning.
  • Plan and execute targeted advertising campaigns on Instagram (Meta Ads) and Google Maps (Google Ads) to increase reach and conversion (in-store traffic, calls, etc.).

More info: https://www.twine.net/signin

Creative campaign for Sonora Bookstore
  • Creative Producer
  • Social Media Freelancer

Digital marketing activations for the music label, developing content for social media, managing online advertising campaigns, optimising web and Spotify presence, and curating playlists and materials to bring the catalogue closer to professionals in the audiovisual industry.

My responsibilities:

  • Devise, create, and plan content for each release, including interviews, making-of videos, graphics, and curiosities, adapted to Instagram, TikTok, LinkedIn, and YouTube Shorts.
  • Manage digital advertising campaigns through Meta Ads, tracking metrics, and optimizing results.
  • Update the label’s website with new releases, featured playlists, synchronisation,s and artist profiles.
  • Translate music releases into compelling digital stories, connecting the creativity of artists with the needs of the audiovisual sector.

More info: https://www.twine.net/signin

360 Marketing for SaraoMusic
  • Community Manager
  • Content Creator
  • Copywriter
  • +3

Full digital marketing management, including content creation and publication on social media, online advertising campaigns (Meta Ads and LinkedIn Ads), copywriting, and collaboration in the development of kongasearch.com with a focus on UX/UI and content.

My responsibilities:

  • Create and publish content for Instagram, TikTok, X, LinkedIn, and YouTube Shorts, including copywriting, photography, video editing, and adaptation of pieces.
  • Plan, execute, and optimise online advertising campaigns (Meta Ads and LinkedIn Ads), tracking results and making strategic adjustments.
  • Manage web content in WordPress with Elementor, writing articles and optimising according to SEO criteria.
  • Coordinate marketing actions with the sales team, developing support materials and identifying opportunities at events and trade fairs in the music and audiovisual industry.
360 Marketing for Konga Music Agency
  • Community Manager
  • Copywriter
  • Image Editor
  • +2

I supported the project in launching its digital communication and marketing. I configure and optimise its platforms (Instagram, Meta Ads, Spotify for Artists, Gmail, YouTube), manage the distribution of its songs, and develop a social media communication plan with advertising campaigns and optimised content. I also offer training and tools to enable the team to self-manage their communication after the debut concert.

My responsibilities

  • Configure and optimise Instagram and Meta Ads accounts, reviewing access, permissions, and functionality.
  • Manage the digital distribution of songs: create a distribution profile, publish the first songs and provide support for the next two.
  • Register and complete the Spotify for Artists profile, including photos, descriptions, videos, and content synchronisation.
  • Design the social media communication strategy and plan (August–October 2025), including releases, cultural content, BTS, and announcements.
  • Create and manage three advertising campaigns on Instagram with monitoring, optimisation, and analysis of results.
  • Facilitate a training session with a roadmap, practical tips, and templates for self-management of communication.

More info: https://www.twine.net/signin

Communication and marketing support for Algarada
  • Community Manager
  • Marketing Analyst
  • Marketing Strategist

I develop advertising campaigns for concerts, international tours and music releases, edit advertising pieces, send newsletters, and manage all digital platforms.

My responsibilities:

  • Develop and manage advertising campaigns for international concerts and tours by Rita Payés, Pol Batlle, and Eudald Payés.
  • Monitoring campaigns from start to finish to boost audiences and high-performing assets to optimise results.
  • Editing advertising pieces, designing and sending segmented newsletters, and managing the sending of concert reminders through platforms such as Mailchimp, Bandsintown, and Songkick.
  • Supporting the team in resolving technical issues on platforms such as WordPress and Meta Business Suite, as well as directly managing the WordPress CMS.

More info: https://www.twine.net/signin

Advertising campaigns for Rita Payés and other music artists
  • Marketing Strategist

Work experience· 10 roles

Marketing & Ecommerce Manager · Konga Music Agency & Sara MusicDec 2024 – Oct 2025 · 11 mos

Directed marketing and ecommerce initiatives for music clients, including Meta/Google ads, content production, and social media campaigns to promote concerts and new releases. Managed partnerships with artists and events, aligning brand with audience growth.

Marketing Specialist · Konga Music Agency & Sarao MusicJan 2024 – Sep 2025 · 1 yr 9 mos

Executed and optimized SEM campaigns in Google Ads, Google Shopping, and Meta Business Suite. Managed design, layout, and copywriting. Improved e-commerce navigation, cross-selling, and purchase funnel experience. Managed third-party platforms such as Amazon Seller Central, CDiscount, eBay, and Miravia for the European market.

Marketing & Ecommerce Manager · Futon EspaiDec 2022 – Oct 2025 · 2 yrs 11 mos

Led digital marketing strategy, content planning, and ecommerce activities. Coordinated external teams, managed campaigns across Meta/Google/LinkedIn, edited retention-focused videos, and supported website updates and external releases. Implemented go-to-market materials for events and new releases.

Marketing & eCommerce Manager · Futon EspañaDec 2022 – Sep 2025 · 2 yrs 10 mos
Marketing, Content & e-Commerce · Futon EspaiJan 2022 – Sep 2025 · 3 yrs 9 mos
Marketing Specialist · Konga Music Agency & Sarao MusicJan 2022 – Present · 4 yrs 11 mos
Marketing, Content & E-Commerce · Futon EspaiJan 2022 – Sep 2025 · 3 yrs 9 mos
Marketing Assistant · EP-CentersJan 2021 – Sep 2025 · 4 yrs 9 mos

Education· 6

Bachelor's Degree · ESCI-UPF2015 – 2019
Bachelor's Degree · ICHEC Brussels2018 – 2025
International Business & Marketing · ESCI-UPF2015 – 2019
International Marketing · ICHEC Brussels2018 – 2025

Certifications and awards

Specialization in Digital Marketing, Statistics and Market Research2030 – 2025

Testimonials · 5.0 from 1 review

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