Communication and marketing support for Algarada

I supported the project in launching its digital communication and marketing. I configure and optimise its platforms (Instagram, Meta Ads, Spotify for Artists, Gmail, YouTube), manage the distribution of its songs, and develop a social media communication plan with advertising campaigns and optimised content. I also offer training and tools to enable the team to self-manage their communication after the debut concert.

My responsibilities

• Configure and optimise Instagram and Meta Ads accounts, reviewing access, permissions, and functionality.
• Manage the digital distribution of songs: create a distribution profile, publish the first songs and provide support for the next two.
• Register and complete the Spotify for Artists profile, including photos, descriptions, videos, and content synchronisation.
• Design the social media communication strategy and plan (August–October 2025), including releases, cultural content, BTS, and announcements.
• Create and manage three advertising campaigns on Instagram with monitoring, optimisation, and analysis of results.
• Facilitate a training session with a roadmap, practical tips, and templates for self-management of communication.

More info: https://www.twine.net/signin