In my 17+ years of professional experience, I have specialized in using motion graphics to simplify complex interactions and elevate brand identities. At Warner Bros. Games, not only did I successfully contribute my storytelling skills through the creative ads of multiple AAA game titles but also did so in a way that aligned seamlessly with the brand’s voice and identity. This reinforced the relationship between the consumer and the product’s IP. These ads were cross platform ranging from social, to TV, to emails. I have first handedly contributed to the success of multiple IPs including Harry Potter, Game of Thrones, and Mortal Kombat.
At Launch DRTV, as senior graphic designer, my focus was on creating engaging visuals across multiple platforms with a wide range of brands. Furthermore, I was responsible for creatively problem solving ways to keep persistent messaging through digital/tv spots/ads so that the viewer could easily understand the brands’ messaging. This drove more traffic to the brand’s site and increased sales and conversions.
My approach combines creativity with a deep understanding of user behavior. I believe graphic design is more than aesthetics; it’s a powerful tool to guide, inform, and delight consumers. By focusing on clarity and engagement, I aim to create designs that resonate with diverse audiences while meeting business objectives.
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