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I'm Marina Rahde de Bastos Bali, a Senior Marketing Strategist with 5+ years of experience developing brand positioning, content systems, and full-funnel digital strategies for personal brands, local businesses and retail companies. I translate brand essence into clear marketing systems and lead end-to-end creative operations with consistency and measurable results. I excel at scaling visibility, driving engagement, strengthening brand identity and generating revenue through high-performing content and data-informed decisions. I collaborate across teams to deliver scalable creative workflows, optimize audiences, and build sustainable growth for clients.…I'm Marina Rahde de Bastos Bali, a Senior Marketing Strategist with 5+ years of experience developing brand positioning, content systems, and full-funnel digital strategies for personal brands, local businesses and retail companies. I translate brand essence into clear marketing systems and lead end-to-end creative operations with consistency and measurable results. I excel at scaling visibility, driving engagement, strengthening brand identity and generating revenue through high-performing content and data-informed decisions. I collaborate across teams to deliver scalable creative workflows, optimize audiences, and build sustainable growth for clients.

Marina Rahde de Bastos Bali

Brand Strategist, Marketing Strategist, Content Strategist, +2

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I'm Marina Rahde de Bastos Bali, a Senior Marketing Strategist with 5+ years of experience developing brand positioning, content systems, and full-funnel digital strategies for personal brands, local businesses and retail companies. I translate brand essence into clear marketing systems and lead end-to-end creative operations with consistency and measurable results. I excel at scaling visibility, driving engagement, strengthening brand identity and generating revenue through high-performing content and data-informed decisions. I collaborate across teams to deliver scalable creative workflows, optimize audiences, and build sustainable growth for clients.…I'm Marina Rahde de Bastos Bali, a Senior Marketing Strategist with 5+ years of experience developing brand positioning, content systems, and full-funnel digital strategies for personal brands, local businesses and retail companies. I translate brand essence into clear marketing systems and lead end-to-end creative operations with consistency and measurable results. I excel at scaling visibility, driving engagement, strengthening brand identity and generating revenue through high-performing content and data-informed decisions. I collaborate across teams to deliver scalable creative workflows, optimize audiences, and build sustainable growth for clients.

Available to hire

I’m Marina Rahde de Bastos Bali, a Senior Marketing Strategist with 5+ years of experience developing brand positioning, content systems, and full-funnel digital strategies for personal brands, local businesses and retail companies. I translate brand essence into clear marketing systems and lead end-to-end creative operations with consistency and measurable results.

I excel at scaling visibility, driving engagement, strengthening brand identity and generating revenue through high-performing content and data-informed decisions. I collaborate across teams to deliver scalable creative workflows, optimize audiences, and build sustainable growth for clients.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Fluent

Work Experience

Senior Marketing Strategist (Contract / Project-Based) at Self-employed / Freelance

January 1, 2020 - Present

Developed multi-platform content systems to increase visibility, authority and engagement; led full-funnel marketing including awareness, nurture, launch campaigns and organic sales systems; directed end-to-end content production and creative operations with consistent delivery across long-term accounts; managed paid traffic strategies focused on awareness, local reach and service bookings; delivered measurable improvements in audience growth, website traffic, community engagement and revenue.