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Digital media strategist and creative director with 3+ years of experience leading social media content, campaign visuals, and brand storytelling across fashion, lifestyle, and culture-driven brands. Skilled in translating strategy into polished, cohesive visual narratives that resonate with audiences and drive results. Leads end-to-end social content—from creative direction and production (styling, talent, locations, on-set direction) to performance optimization using analytics and audience insights. Experienced managing multiple brand accounts and coordinating talent, partnerships, and campaign production to deliver measurable growth.…Digital media strategist and creative director with 3+ years of experience leading social media content, campaign visuals, and brand storytelling across fashion, lifestyle, and culture-driven brands. Skilled in translating strategy into polished, cohesive visual narratives that resonate with audiences and drive results. Leads end-to-end social content—from creative direction and production (styling, talent, locations, on-set direction) to performance optimization using analytics and audience insights. Experienced managing multiple brand accounts and coordinating talent, partnerships, and campaign production to deliver measurable growth.

marissa marie Hernandez

Social Media Manager, Creative Director, Content Producer, +3

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Digital media strategist and creative director with 3+ years of experience leading social media content, campaign visuals, and brand storytelling across fashion, lifestyle, and culture-driven brands. Skilled in translating strategy into polished, cohesive visual narratives that resonate with audiences and drive results. Leads end-to-end social content—from creative direction and production (styling, talent, locations, on-set direction) to performance optimization using analytics and audience insights. Experienced managing multiple brand accounts and coordinating talent, partnerships, and campaign production to deliver measurable growth.…Digital media strategist and creative director with 3+ years of experience leading social media content, campaign visuals, and brand storytelling across fashion, lifestyle, and culture-driven brands. Skilled in translating strategy into polished, cohesive visual narratives that resonate with audiences and drive results. Leads end-to-end social content—from creative direction and production (styling, talent, locations, on-set direction) to performance optimization using analytics and audience insights. Experienced managing multiple brand accounts and coordinating talent, partnerships, and campaign production to deliver measurable growth.

Available to hire

Digital media strategist and creative director with 3+ years of experience leading social media content, campaign visuals, and brand storytelling across fashion, lifestyle, and culture-driven brands. Skilled in translating strategy into polished, cohesive visual narratives that resonate with audiences and drive results.

Leads end-to-end social content—from creative direction and production (styling, talent, locations, on-set direction) to performance optimization using analytics and audience insights. Experienced managing multiple brand accounts and coordinating talent, partnerships, and campaign production to deliver measurable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Social Media Director / Digital Media Strategist at Rachel Allan

January 1, 2025 - Present

Led social media strategy and content creation across Instagram, Facebook, Pinterest, and TikTok for Prom, Quinceañera, and Bridal divisions. Managed multiple brand accounts and owned the end-to-end workflow for monthly shoots—from creative direction and model sourcing to locations, styling, and on-set direction, followed by post-production and publishing. Executed influencer marketing campaigns by sourcing, vetting, negotiating, and managing micro- and macro-influencers (20K–1M+ followers). Tracked and analyzed KPIs including engagement rate, reach, and conversions to refine content strategy and optimize performance. Managed community engagement daily and oversaw content calendars and delivery timelines. Increased engagement on the main account by 372.6% within the first 6 months. Collaborated with the Marketing Director and expanded experience into email marketing, paid ads, influencer affiliate programs, brand ambassador programs, talent management, and campaign production.

Social Media Director at Rachel Allan

January 1, 2025 - Present

Leads social media strategy and content creation across Instagram, Facebook, Pinterest, and TikTok for Prom, Quinceañera, and Bridal divisions. Directs creative content production including creative direction, talent/model sourcing, location scouting, styling, and on-set direction through post-production. Manages multiple brand accounts and optimizes performance using analytics, trend research, and audience insights to drive engagement and growth. Owns content calendars and campaign execution workflows, tracking KPIs (engagement rate, reach, conversions) to continuously refine strategy. Provides daily community engagement and manages influencer marketing initiatives by sourcing, vetting, negotiating, and managing micro- and macro-influencers (20K–1M+ followers). Collaborates across marketing teams and supports broader initiatives such as email marketing, paid ads, brand ambassador/talent programs, and campaign production.

Community Coordinator at Lucid Private Offices

January 1, 2024 - December 1, 2024

Managed client communications and day-to-day operations, ensuring a seamless and high-quality customer experience. Coordinated bookings and led administrative processes while maintaining organized data systems to support efficient operations and service excellence.

Office Administrator at Perry’s Steakhouse

January 1, 2022 - January 1, 2024

Supported leadership with operational coordination, onboarding, and internal communications. Managed vendor relationships, inventory tracking, and invoice processing. Developed and improved internal workflows to increase efficiency and team productivity, and created training resources to streamline administrative processes.