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I am a digital marketer with 2+ years' experience across integrated organic and paid campaigns, content creation, social media, and CRM/email marketing for IHG's Employer Brand and 7+ B2C fashion, wellness and tech startups. I'm hands-on with filming, video editing, community management, SEO-optimised copywriting and performance tracking in fast-paced environments.…

Marium Ashar

Digital Marketer, Content Creator, Social Media Manager, +2

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I am a digital marketer with 2+ years' experience across integrated organic and paid campaigns, content creation, social media, and CRM/email marketing for IHG's Employer Brand and 7+ B2C fashion, wellness and tech startups. I'm hands-on with filming, video editing, community management, SEO-optimised copywriting and performance tracking in fast-paced environments.…

Available to hire

I am a digital marketer with 2+ years’ experience across integrated organic and paid campaigns, content creation, social media, and CRM/email marketing for IHG’s Employer Brand and 7+ B2C fashion, wellness and tech startups. I’m hands-on with filming, video editing, community management, SEO-optimised copywriting and performance tracking in fast-paced environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Employer Brand and Digital Marketing Graduate at IHG Hotels and Resorts

May 1, 2025 - May 1, 2026

Owned content calendars for Instagram, Facebook, TikTok and LinkedIn using Sprinklr for a 200K+ follower community, localising content for global hiring goals while maintaining brand consistency. Shot and edited 25+ platform-optimised videos on zero-budget, generating 100K+ organic views. Created 3 editorial briefs for 72 global brand ambassadors and edited 30+ UGC videos into LinkedIn stories, delivering 97K impressions and £72K+ earned media value in Q1. Led a multi-channel campaign for Luxury GM Podcast with SEO blogs (20K organic views) and paid promotions across Meta, YouTube & Spotify, delivering 16.86M impressions at 4.51% CTR. Produced 200+ Canva templates for 90+ hotel teams to self-post content, reducing content approval time by 20%.

Content and Social Media Manager at Freelance (Fashion, Wellness and Lifestyle Brands)

April 1, 2022 - May 1, 2025

Directed 2 on-location shoots for Swanned (London), ideated content, scripted street interviews, brand BTS and founder content across 20+ pieces, delivering 30K impressions. Built community stories with 1,500+ creators for Potion; secured 20+ gifted collaborations and produced brand videos for Auberge Resorts and Necker Island. Managed Klaviyo email marketing for Potion, implementing automated flows to boost open rates by 15%. Optimised Shopify product pages and metadata for Preeka’s Jewellery driving 18K+ organic views. Produced 300+ short-form videos across TikTok and Instagram for 3 clients, generating 120K+ views in a month.