I'm María Eugenia Ballesteros, a Visual Communication Designer and Design Technologist with over 20 years of experience shaping brands from concept to market positioning. I specialize in building cohesive communication systems, branding, and content architecture, with a strong background in front-end development, teaching, and artistic photography.

María Eugenia Ballesteros

I'm María Eugenia Ballesteros, a Visual Communication Designer and Design Technologist with over 20 years of experience shaping brands from concept to market positioning. I specialize in building cohesive communication systems, branding, and content architecture, with a strong background in front-end development, teaching, and artistic photography.

Available to hire

I’m María Eugenia Ballesteros, a Visual Communication Designer and Design Technologist with over 20 years of experience shaping brands from concept to market positioning.

I specialize in building cohesive communication systems, branding, and content architecture, with a strong background in front-end development, teaching, and artistic photography.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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Language

Spanish; Castilian
Fluent
English
Advanced
French
Beginner
German
Beginner

Work Experience

Co-director & Co-founder – Visual Communication Designer at 02DG
January 1, 2017 - Present
Strategic communication, brand consulting, and content-driven design for brands, institutions, and cultural organizations. Works at both strategic and execution levels to build coherent communication systems aligned with mission, vision, and business objectives. Services include graphic design, web design, UX/UI, branding, and content marketing. Defines communication axes, brand narratives, and content frameworks; provides strategic consulting for cultural associations, educational projects, and creative organizations; develops branding systems with long-term positioning; focuses on clarity, usability, and brand coherence in web design and content architecture; provides creative direction and unified cross-platform communication.
Front-End Web Developer at dco|works
March 1, 2016 - January 1, 2019
HTML5, CSS3, SASS, Bootstrap. Responsive interfaces for international clients. Editorial & Web Designer with a focus on content architecture and branding.
Editorial & Web Designer at UADER
November 1, 2015 - November 1, 2016
Content Architecture specialist. HTML5, branding-centered web design. Creation of digital content using WordPress.
Web Content Editor at mejorando.la
February 1, 2016 - July 1, 2016
Writing and editing of technology and online education content. SEO-focused content strategy. Analysis of e-learning trends.
Web Content Writer at Cristalab
February 1, 2011 - July 1, 2014
Content creation on design, technology and digital culture. SEO-focused writing and creative design thinking. Collaboration within a leading Latin American tech community.
Graphic Design Instructor at Promoda
March 1, 2018 - March 1, 2020
Teaching graphic design at a Fashion Design Academy. Training in industry-standard software. Guidance for professional career development and creative thinking.
Illustrator for Design & Creativity – Adobe en Vivo at Adobe en Vivo
June 1, 2008 - Present
Invited instructor and conference speaker. Conducted a five-day intensive professional workshop on Adobe Illustrator and delivered a public conference on digital design practices.
Freelance Web Designer / Visual Communication at Freelance
January 1, 2003 - December 31, 2010
Freelance and studio-based work in web design, front-end development, branding, and visual communication for diverse clients and institutions.
Visual Communication Designer at 02DG
January 1, 2017 - Present
Led branding, web design, and UX projects, taking brands from scratch to 80% market positioning. Translated high-fidelity designs into production-ready HTML5, CSS3, and SASS to ensure a consistent UX across devices. Developed and customized WordPress themes to align site functionality with clients' brand strategies.
Web & Brand Designer (Freelance) at Freelance
January 1, 2003 - Present
Managed end-to-end branding and web projects, increasing reach and engagement between 75% and 80%. Designed and developed websites, transforming business needs into effective visual communication systems.
Front-End Developer at dco works
January 1, 2016 - January 1, 2019
Developed responsive interfaces using HTML5, CSS3, SASS, Bootstrap, and Git; translated Figma designs into clean code while collaborating with cloud-based development teams.
Graphic Design Professor at Promoda
January 1, 2018 - January 1, 2020
Improved job placement rates from 78% to 87% over two years by training design students.
Editorial and Web Designer at UADER
January 1, 2015 - January 1, 2016
Designed and structured digital content with a focus on UX and branding.
Content & SEO at mejorando.la (Platzi) / Cristalab
January 1, 2011 - January 1, 2016
Wrote SEO-focused content, generating sustained organic traffic growth.
Instructor / Teaching at Adobe en Vivo (Lima)
January 1, 2003 - January 1, 2010
Early experience and international teaching; taught Adobe tools in live sessions.

Education

Bachelor's Degree in Visual Communication Design at Universidad Nacional del Litoral (UNL), Argentina
January 11, 2030 - January 17, 2026
Music Technician – Guitar Specialization at Escuela de Música, Danza y Teatro Prof. Constancio Carminio, Argentina
January 11, 2030 - January 1, 2021
Bachelor’s Degree in Visual Communication Design (Completed coursework) at Universidad Nacional del Litoral (UNL)
January 11, 2030 - April 13, 2026

Qualifications

Advanced Training in Visual Communication & Digital Design
January 11, 2030 - January 1, 2021
Advanced Training in Visual Communication and Digital Design
January 11, 2030 - April 13, 2026

Industry Experience

Media & Entertainment, Education, Non-Profit Organization, Professional Services, Software & Internet