I’m Mark Allen, a Creative Director/Art with a track record in memorable advertising. My storytelling and craft are brought to life with AI-powered tools like Midjourney, and I’ve built deep experience in the pharmaceutical HCP/DTC space.
I’m adept at leading multi-disciplinary teams, winning new business pitches, and delivering campaigns from concept to launch. I thrive in client-facing roles and am ready to help your business grow—remote/hybrid, based outside NYC.
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For COPD patients, a flare-up can be a life threatening event. Yet most patients aren’t aware they even exist until it happens to them. In this campaign we use the brand icon of an elephant sitting upon a COPD patient’s chest. Only this time we took it to a whole new level to help communicate the severity of a flare-up and how Spiriva can help prevent them. The campaign used broadcast and social.
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