I am Mark Broadhead, a results-driven digital marketer focused on leveraging marketing to reinforce customer and member benefits through data-driven campaigns. I specialise in social media management, community engagement, content creation, and brand-consistent storytelling that supports organisational goals. Over the years I have led initiatives for the Australian Institute of Architects, Australia Post, Lonely Planet, and more, growing follower bases, boosting engagement, and delivering measurable outcomes across multi-channel programs. I enjoy blending analytics with creative, human-centered communication to drive conversions and meaningful connections with members and audiences.

Mark Broadhead

I am Mark Broadhead, a results-driven digital marketer focused on leveraging marketing to reinforce customer and member benefits through data-driven campaigns. I specialise in social media management, community engagement, content creation, and brand-consistent storytelling that supports organisational goals. Over the years I have led initiatives for the Australian Institute of Architects, Australia Post, Lonely Planet, and more, growing follower bases, boosting engagement, and delivering measurable outcomes across multi-channel programs. I enjoy blending analytics with creative, human-centered communication to drive conversions and meaningful connections with members and audiences.

Available to hire

I am Mark Broadhead, a results-driven digital marketer focused on leveraging marketing to reinforce customer and member benefits through data-driven campaigns. I specialise in social media management, community engagement, content creation, and brand-consistent storytelling that supports organisational goals.

Over the years I have led initiatives for the Australian Institute of Architects, Australia Post, Lonely Planet, and more, growing follower bases, boosting engagement, and delivering measurable outcomes across multi-channel programs. I enjoy blending analytics with creative, human-centered communication to drive conversions and meaningful connections with members and audiences.

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Language

English
Fluent

Work Experience

Social Media & Online Community Manager at Australian Institute of Architects
January 1, 2021 - January 1, 2025
Managing and promoting national social media accounts and supervising chapter accounts. Implemented a central reporting tool (Sprout) for over 50 social accounts and deployed Sked to provide regional staff with an efficient posting and scheduling solution. Advised regional staff managing chapter accounts. Managed registrations for events and programs. Moderated and nurtured the members’ private forum (Higher Logic platform).
Freelance Content and Social Media Manager at Sapling Consulting
January 1, 2020 - January 1, 2021
Wrote modules of the Project Management for Professionals short course for RMIT Online.
Freelance Content and Social Media Manager at Cassette
January 1, 2020 - January 1, 2021
Optimising and implementing social media campaigns for clients in the construction industry.
Co-Founder & Gallery Director at Q Bank Gallery
January 1, 2016 - January 1, 2025
Establishing and maintaining an artist residency, gallery and AirBnB. Creating and managing residency social media accounts and website. Fostering relationships between artists and regional communities in Tasmania.
Community Manager & Social Strategist at Australia Post
January 1, 2014 - January 1, 2019
Monthly reporting on social activity across all social channels, including follower growth, engagement, reach, and actionable insights on these leading to improvements in brand and segment objectives for always-on and campaign success. Optimising social media campaigns for conversion funnels, including content recommendations and targeting. Management of social media accounts.
Social Media Manager/Research Analyst at Lonely Planet Publications
January 1, 2004 - January 1, 2013
Administering the company-wide intranet and corporate library. Running the Lonely Planet Instagram account, including setting strategic direction. Establishing and running Lonely Planet Twitter, Flickr, Instagram and Pinterest accounts. Creating and adapting website content using WordPress for social media content.

Education

PhD in English Literature Analysis of autobiographical genres through the oeuvre of Virginia Woolf at Monash University
January 11, 2030 - April 20, 2026
Bachelor of Arts English Literature & Cinema Studies First Class Honours at Monash University
January 11, 2030 - April 20, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Government, Retail, Software & Internet, Other