Mark Broadhead
I am Mark Broadhead, a results-driven digital marketer focused on leveraging marketing to reinforce customer and member benefits through data-driven campaigns.
About
I am Mark Broadhead, a results-driven digital marketer focused on leveraging marketing to reinforce customer and member benefits through data-driven campaigns. I specialise in social media management, community engagement, content creation, and brand-consistent storytelling that supports organisational goals.
Over the years I have led initiatives for the Australian Institute of Architects, Australia Post, Lonely Planet, and more, growing follower bases, boosting engagement, and delivering measurable outcomes across multi-channel programs. I enjoy blending analytics with creative, human-centered communication to drive conversions and meaningful connections with members and audiences.
- 20 years' experience
- Joined April 2026
Industry experience
- Media & Entertainment
- Professional Services
- Education
- Government
- Retail
- Software & Internet
- Other
Work experience· 6 roles
Managing and promoting national social media accounts and supervising chapter accounts. Implemented a central reporting tool (Sprout) for over 50 social accounts and deployed Sked to provide regional staff with an efficient posting and scheduling solution. Advised regional staff managing chapter accounts. Managed registrations for events and programs. Moderated and nurtured the members’ private forum (Higher Logic platform).
Optimising and implementing social media campaigns for clients in the construction industry.
Wrote modules of the Project Management for Professionals short course for RMIT Online.
Education
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