I'm Dr. Klaus Kerschensteiner, a cultural semiotics researcher turned senior marketing leader, focused on decoding the hidden codes of culture, design, and communication to position brands with real impact. I’ve held senior marketing roles for many years, most recently as a Chief Marketing Officer, where I translated complex signals into clear, differentiating brand strategies. My strength lies in translating abstract values into actionable brand narratives, packaging design, and patient-centered health care communication. I work across industries, from real estate to consumer goods to healthcare, bringing academic depth together with practical international experience to uncover patterns and meanings that drive compelling brand experiences.

Dr. Klaus Kerschensteiner

I'm Dr. Klaus Kerschensteiner, a cultural semiotics researcher turned senior marketing leader, focused on decoding the hidden codes of culture, design, and communication to position brands with real impact. I’ve held senior marketing roles for many years, most recently as a Chief Marketing Officer, where I translated complex signals into clear, differentiating brand strategies. My strength lies in translating abstract values into actionable brand narratives, packaging design, and patient-centered health care communication. I work across industries, from real estate to consumer goods to healthcare, bringing academic depth together with practical international experience to uncover patterns and meanings that drive compelling brand experiences.

Available to hire

I’m Dr. Klaus Kerschensteiner, a cultural semiotics researcher turned senior marketing leader, focused on decoding the hidden codes of culture, design, and communication to position brands with real impact. I’ve held senior marketing roles for many years, most recently as a Chief Marketing Officer, where I translated complex signals into clear, differentiating brand strategies.

My strength lies in translating abstract values into actionable brand narratives, packaging design, and patient-centered health care communication. I work across industries, from real estate to consumer goods to healthcare, bringing academic depth together with practical international experience to uncover patterns and meanings that drive compelling brand experiences.

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Language

English
Fluent
German
Advanced

Work Experience

Owner at Institut für Markenbedeutung
December 8, 2021 - Present

Education

Add your educational history here.

Qualifications

Doctorate in Cultural Semiotics
January 11, 2016 - October 15, 2019

Industry Experience

Media & Entertainment, Professional Services, Healthcare, Education, Life Sciences, Consumer Goods, Real Estate & Construction, Manufacturing, Retail
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