I’m Chris Churakos, a digital strategist and technical marketer focused on building high-performance websites, SEO strategies, paid media campaigns, and conversion systems that drive real business growth. I work at the intersection of strategy and execution, turning business goals into structured, scalable digital systems. My experience spans WordPress, WooCommerce, Shopify, Google Ads, analytics, and automation, with projects across healthcare, e-commerce, professional services, and hospitality. I prioritize outcomes over noise. That means clear messaging, strong technical foundations, and funnels designed to convert traffic into revenue, not just impressions. Clients value my ability to communicate clearly, solve problems methodically, and take ownership from planning through execution.

I’m Chris Churakos, a digital strategist and technical marketer focused on building high-performance websites, SEO strategies, paid media campaigns, and conversion systems that drive real business growth. I work at the intersection of strategy and execution, turning business goals into structured, scalable digital systems. My experience spans WordPress, WooCommerce, Shopify, Google Ads, analytics, and automation, with projects across healthcare, e-commerce, professional services, and hospitality. I prioritize outcomes over noise. That means clear messaging, strong technical foundations, and funnels designed to convert traffic into revenue, not just impressions. Clients value my ability to communicate clearly, solve problems methodically, and take ownership from planning through execution.

Available to hire

I’m Chris Churakos, a digital strategist and technical marketer focused on building high-performance websites, SEO strategies, paid media campaigns, and conversion systems that drive real business growth.

I work at the intersection of strategy and execution, turning business goals into structured, scalable digital systems. My experience spans WordPress, WooCommerce, Shopify, Google Ads, analytics, and automation, with projects across healthcare, e-commerce, professional services, and hospitality.

I prioritize outcomes over noise. That means clear messaging, strong technical foundations, and funnels designed to convert traffic into revenue, not just impressions. Clients value my ability to communicate clearly, solve problems methodically, and take ownership from planning through execution.

See more

Experience Level

Expert

Work Experience

Websites and SEO Specialist at Workbea
January 23, 2018 - January 28, 2025
I lead the dev team and the SEO team on client projects.
Owner at Rakos Media Group
March 26, 2025 - Present
I am responsible for execution of all client digital marketing projects.

Education

Bachelor's of Science at NYS University at Buffalo
January 13, 2016 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Travel & Hospitality, Retail, Professional Services
    paper E-Commerce Website Rebuild That Delivered $107K in Organic Revenue

    Website Rebuild That Delivered $107K in Organic Revenue

    Transforming a stagnant e-commerce experience into a growth engine with SEO-driven design.

    Results

    • +100% organic traffic growth within the first year after launch
    • $107,000+ additional revenue directly attributable to organic search
    • Stabilized and improved conversion performance
    • Transitioned site from a passive catalog into an active sales engine :contentReference[oaicite:1]{index=1}

    Client Profile

    • Industry: E-Commerce
    • Product Type: Specialty products with large catalog and membership
    • Business Model: Online storefront
    • Initial Challenge: Declining sales and weak conversion rates despite traffic :contentReference[oaicite:2]{index=2}

    Scope of Work

    • Strategic site rebuild with conversion and SEO at the foundation
    • Full catalog restructuring to match how buyers search and shop
    • On-page SEO implementation during build (titles, meta, schema, internal linking)
    • UX improvements including clearer navigation and product discovery
    • Modernized visual experience without sacrificing performance
    • Analytics setup via Google Analytics and Search Console for ongoing tracking :contentReference[oaicite:3]{index=3}

    Outcome

    Rebuilding the site as a structured, search-optimized revenue machine instead of a passive catalog unlocked both traffic and sales growth from organic search, turning the website into a scalable asset for the business. :contentReference[oaicite:4]{index=4}

    paper Digital Comeback: From $200K to $4.2M

    Digital Comeback: From $200K to $4.2M

    Turning an unclear digital presence into predictable revenue growth.

    Major Results

    • $200K → $4.2M+ in annual revenue over five years
    • Tripled leads within nine months
    • Reliable lead flow in as little as five months
    • Scaled growth on a lean ad budget ($1K–$3K/month)
    • 50% closing rate on qualified inbound leads
    • Achieved without a dedicated sales team — client closes deals himself :contentReference[oaicite:1]{index=1}

    Client Profile

    • Industry: Industrial products
    • Business Model: Inbound lead generation
    • Initial Challenges: Declining revenue, no tracking, weak conversion setup
    • Partnership: Ongoing 5+ year relationship :contentReference[oaicite:2]{index=2}

    Scope of Work

    • Weekly strategic mentoring and accountability to drive clarity
    • SEO, ads, and tracking setup so leads could be measured and optimized
    • Website restructuring to improve conversion and reflect value
    • Audience segmentation and PPC campaigns targeting the best buyer segments
    • Email and marketplace channel activation for broadened lead sources :contentReference[oaicite:3]{index=3}

    Why It Worked

    • Built systems first, then scaled media spend
    • Converted messaging and tracking into a predictable pipeline
    • Partnered consistently with the founder rather than executing in isolation

    This project proves you do not need a large sales team to scale. You need clarity, conversions, and consistent execution. :contentReference[oaicite:4]{index=4}

    paper Patient Lifecycle Optimization

    DME Patient Lifecycle Optimization

    Increasing reorders and lifetime value by engineering repeat care into the digital experience.

    Results

    • ~25% increase in reorder revenue by aligning systems around the patient lifecycle
    • Fewer manual follow-ups and improved operational efficiency
    • More consistent patient reorders with less staff intervention

    Client Profile

    • Industry: Durable Medical Equipment
    • Business Model: Multi-location healthcare supplier with recurring patient orders
    • Locations: 17 across multiple regions
    • Primary Challenge: Flat ROI and missed repeat revenue streams

    Scope of Work

    • Rebuilt the digital experience around the reorder cycle instead of first-time visits
    • Website restructuring to prioritize easy reordering as the main conversion action
    • Email automation to notify patients when supplies were due
    • Workflow alignment with internal EMR systems to reduce friction
    • SEO and site structure improvements to support regional visibility and patient trust

    Designed to respect patient behavior by making reorders effortless and predictable. This focused strategy stabilized repeat revenue and strengthened lifetime value.

    paper SEO-Driven Direct Booking Growth for a Niagara Falls Hotel

    SEO Growth System for a Hotel

    Smarter organic visibility that turned searches into direct bookings.

    Results

    • +84% increase in direct booking revenue
    • Stronger buyer intent signals, including higher item views and more purchasers
    • Reduced reliance on third-party booking platforms without increasing ad spend

    Client Profile

    • Industry: Hospitality
    • Primary Goal: Increase direct bookings and revenue efficiency
    • Secondary Goal: Build sustainable organic visibility

    Scope of Work

    • SEO strategy and high-intent content targeting
    • On-page SEO optimization across priority pages
    • Conversion optimization to reduce booking friction
    • Measurement and reporting tied to revenue outcomes, not vanity metrics

    Focused on capturing demand already searching and removing every obstacle between intent and reservation.