I'm Khara, a Growth Marketing & Social Media Director who specializes in turning data into growth across SEO, content strategy, and digital campaigns for fashion, beauty, and consumer brands. I’ve driven keyword rankings, social buzz, traffic, and brand awareness for initiatives like Wayfair.com and P&G Beauty & Personal Health, and I’ve helped brands win global awards for innovation. I thrive on building scalable programs that combine SEO, content, influencer partnerships, and data-driven experimentation to move metrics and revenue. Over the years I’ve led cross-functional teams (including 4 junior analysts) and built offshore SEO and influencer outreach programs. I’m passionate about translating complex data into actionable strategies, collaborating with product, design, and analytics to elevate brands to top search results and sustained growth.

Khara K

I'm Khara, a Growth Marketing & Social Media Director who specializes in turning data into growth across SEO, content strategy, and digital campaigns for fashion, beauty, and consumer brands. I’ve driven keyword rankings, social buzz, traffic, and brand awareness for initiatives like Wayfair.com and P&G Beauty & Personal Health, and I’ve helped brands win global awards for innovation. I thrive on building scalable programs that combine SEO, content, influencer partnerships, and data-driven experimentation to move metrics and revenue. Over the years I’ve led cross-functional teams (including 4 junior analysts) and built offshore SEO and influencer outreach programs. I’m passionate about translating complex data into actionable strategies, collaborating with product, design, and analytics to elevate brands to top search results and sustained growth.

Available to hire

I’m Khara, a Growth Marketing & Social Media Director who specializes in turning data into growth across SEO, content strategy, and digital campaigns for fashion, beauty, and consumer brands. I’ve driven keyword rankings, social buzz, traffic, and brand awareness for initiatives like Wayfair.com and P&G Beauty & Personal Health, and I’ve helped brands win global awards for innovation. I thrive on building scalable programs that combine SEO, content, influencer partnerships, and data-driven experimentation to move metrics and revenue.

Over the years I’ve led cross-functional teams (including 4 junior analysts) and built offshore SEO and influencer outreach programs. I’m passionate about translating complex data into actionable strategies, collaborating with product, design, and analytics to elevate brands to top search results and sustained growth.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Growth Marketing & Social Media Director at MarketingByK
April 1, 2020 - October 1, 2022
Led growth marketing, SEO, and social media programs for Wayfair.com and P&G Beauty & Personal Health, driving keyword rankings, social media buzz, traffic, and brand awareness; helped win a global innovation award (WPP). Built out the offshore SEO department from the ground up, including digital PR and influencer outreach. Implemented content and digital marketing strategies, collaboration with cross-functional teams, and data-driven optimization. Grew TikTok to 131k followers and Instagram to 7k organically, identifying hyper-niche audiences and prioritizing user-generated content, contributing to 15% of all sales. Created page-level SEO recommendations that improved rankings for high-value keywords, achieving a 30% increase in sales via Google search. Led customer data analysis and segmentation to identify high-value targets for retention and upsell campaigns in Shopify, increasing AOV by 8%. Audited backlink profiles and implemented off-page SEO strategies to improve domain authori

Education

BSBA in Marketing at Suffolk University
January 11, 2030 - January 1, 2007

Qualifications

CRM Certified
January 11, 2030 - January 29, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services