I am Maria Bianca Arhip, a marketing professional and entrepreneur based in Sibiu. I launched a local pet care service, built the brand around trust and care, and managed marketing, content creation, and client relationships end-to-end. I enjoy developing local brands and helping communities grow through thoughtful, meaningful engagement. Currently I work as Marketing Manager at Cubeo Innovation SRL, shaping content across LinkedIn, Twitter, Reddit, Meta, and the company blog, while pursuing SEO, newsletters, case studies, and brand storytelling. I’m passionate about AI trends and applying strategic communication to drive visibility, audience growth, and business results.

Maria Bianca Arhip

I am Maria Bianca Arhip, a marketing professional and entrepreneur based in Sibiu. I launched a local pet care service, built the brand around trust and care, and managed marketing, content creation, and client relationships end-to-end. I enjoy developing local brands and helping communities grow through thoughtful, meaningful engagement. Currently I work as Marketing Manager at Cubeo Innovation SRL, shaping content across LinkedIn, Twitter, Reddit, Meta, and the company blog, while pursuing SEO, newsletters, case studies, and brand storytelling. I’m passionate about AI trends and applying strategic communication to drive visibility, audience growth, and business results.

Available to hire

I am Maria Bianca Arhip, a marketing professional and entrepreneur based in Sibiu. I launched a local pet care service, built the brand around trust and care, and managed marketing, content creation, and client relationships end-to-end. I enjoy developing local brands and helping communities grow through thoughtful, meaningful engagement.

Currently I work as Marketing Manager at Cubeo Innovation SRL, shaping content across LinkedIn, Twitter, Reddit, Meta, and the company blog, while pursuing SEO, newsletters, case studies, and brand storytelling. I’m passionate about AI trends and applying strategic communication to drive visibility, audience growth, and business results.

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Language

English
Fluent
German
Beginner
French
Advanced

Work Experience

Marketing Manager at Cubeo Innovation SRL
December 15, 2023 - March 9, 2026
I started working at Cubeo at 18, in my first year of university, and became responsible for building and running the marketing for a no-code AI product with an international audience. I managed the entire content system end-to-end, from idea to distribution to performance tracking. I built the blog strategy and executed it, writing and optimizing articles not just for SEO, but also for GEO and AEO, so content could perform across search engines and AI-driven discovery platforms. I worked with keyword expansion, search intent, internal + external linking, and structured content to support both ranking and retrieval. I developed topic clusters and turned the blog into a connected system. Everything was built to attract the right audience and support long-term visibility. I handled social media across LinkedIn and Reddit, creating platform-specific content and testing hooks, formats, and angles based on real engagement. Reddit, especially, required content that is genuinely useful, so I focused on clarity and relevance over promotion. I used Meta Business Suite for planning and publishing, and Canva to create visuals aligned with the brand. I built and wrote a weekly email series focused on AI insights and real use cases, and continuously adjusted topics and structure based on open rates, click rates and audience behavior. I created content strategies and lead magnet concepts, connecting blog, social, and email into one system designed to attract, educate, and convert. I worked directly on product communication, writing demo video scripts, structuring tutorials, and building prompts for AI agents, translating complex AI workflows into something clear and usable for non-technical users. I contributed to the Product Hunt launch, focusing on positioning, messaging and how the product is presented publicly. I worked directly in WordPress, analytics tools, and distribution platforms, handling writing, editing, publishing, optimization, and performance tracking without relying on separate teams.
Founder & Marketer – Pet Care at Pet Care Sibiu
January 1, 2026 - Present
Launched and developed a local pet sitting and dog walking service, fully managed end-to-end operations. Defined and implemented the marketing strategy (Facebook, Instagram), focused on local customer acquisition. Created and managed content (posts, stories, campaigns) tailored to audience behavior and needs. Built brand identity and positioned the service around trust, care, and emotional connection. Managed client relationships, scheduling, retention, and feedback collection. Delivered pet care services with high safety and quality standards. Grew the community organically and increased local brand visibility.
Retail Sales Assistant at Unique Sesam SRL
July 1, 2024 - September 30, 2024
Worked at a jewelry stall in Sibiu's historical center. Organized the stand, assisted clients, offered personalized recommendations, and improved communication and customer service skills.
Retail Sales Assistant at Unique Sesam SRL
July 1, 2025 - September 30, 2025
Summer 2025 role continuing jewelry retail duties, customer service, and stand organization in Sibiu.
Project/Event Assistant at SC MKG Events CO LTD SRL
March 1, 2024 - March 31, 2024
Project engagement for the Monitoring Committee of the Operational Competitiveness Program (POC). Responsibilities included effective organization and smooth running of conferences, welcoming guests, and preparing promotional materials, engaging with diverse attendees.
Buddy at AIESEC INTERNATIONAL - Buddy
June 1, 2022 - August 31, 2022
Acted as a buddy for youth delegates from Turkey. Coordinated preschool educational activities, created materials for volunteers, translated, and organized events for Egyptian and Turkish participants during a two-month program.
Assistant Librarian at Biblioteca V.A. URECHEA
June 1, 2018 - August 31, 2018
Assisted in library operations: organized borrowed titles, maintained digital records, processed and arranged documents, and provided service to diverse readers with a positive, supportive attitude.

Education

Bachelor of Marketing and Economic Sciences at University Lucian Blaga of Sibiu
October 2, 2023 - July 20, 2026
High School Diploma – Economist at Al.I. Cuza National College
September 11, 2019 - June 30, 2023

Qualifications

Digital Marketing Growth Programme 2025
June 1, 2025 - June 1, 2026
Content Optimization Masterclass
February 1, 2025 - February 1, 2027
Issued by Positive Surfer
SmartFIN@ISF Vocational Training Seminar
January 11, 2030 - May 17, 2026
"Fii Inteligent"
January 11, 2030 - May 17, 2026
"Euclid – Communication and Orthography"
January 11, 2030 - May 17, 2026
"Cangurașul Matematician"
January 11, 2030 - May 17, 2026
Olimpiadele Cunoașterii / National Mathematics Evaluation Competition
January 11, 2030 - May 17, 2026
National Romanian Language and Literature Evaluation Competition
January 11, 2030 - May 17, 2026
National Project Olimpiadele Cunoașterii
January 11, 2030 - May 17, 2026
Selective Collection through Collective Selection (Ecosal Public Service)
January 11, 2030 - May 17, 2026

Industry Experience

Media & Entertainment