I'm Jessica Scherlag, a strategic social media and influencer marketing leader based in New York City. I’ve built and led global social media programs at Akamai and Compass, helping business owners optimize their social media presence and online marketing. I thrive at turning complex organizations into champions of brand storytelling, developing trainings, playbooks, and processes that align with goals while delivering measurable growth. I lead cross-functional teams of marketing managers and specialists, and I’m passionate about mentoring teams and shaping holistic digital experiences.

I'm Jessica Scherlag, a strategic social media and influencer marketing leader based in New York City. I’ve built and led global social media programs at Akamai and Compass, helping business owners optimize their social media presence and online marketing. I thrive at turning complex organizations into champions of brand storytelling, developing trainings, playbooks, and processes that align with goals while delivering measurable growth. I lead cross-functional teams of marketing managers and specialists, and I’m passionate about mentoring teams and shaping holistic digital experiences.

Available to hire

I’m Jessica Scherlag, a strategic social media and influencer marketing leader based in New York City. I’ve built and led global social media programs at Akamai and Compass, helping business owners optimize their social media presence and online marketing.

I thrive at turning complex organizations into champions of brand storytelling, developing trainings, playbooks, and processes that align with goals while delivering measurable growth. I lead cross-functional teams of marketing managers and specialists, and I’m passionate about mentoring teams and shaping holistic digital experiences.

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Work Experience

Senior Manager, Social Media & Influencer Marketing at Akamai
October 1, 2018 - June 1, 2023
Led social media strategy, influencer and advocacy programs for 10,000+ global employees; governed social media across all business units; grew advocacy program to 5,000 users; managed crisis response, social listening, copywriting, agency support, and a team of 5 marketing managers and associates; reached ~3M people per month via organic social and influencer campaigns.
Social Media & Performance Marketing Lead at Compass
April 1, 2014 - September 1, 2018
Managed nationwide social media strategy with $100,000+ paid social budgets, digital recruitment initiatives, and influencer programs; developed 150+ pieces of highly-shareable, branded social media content with designers, producers, and influencers; led 7 U.S. regional Social Media Weeks with speakers from Uber, Lyft, Airbnb, Wayfair, Comedy Central, SoulCycle, Reebok, and The NY Times.
Social Media Manager at MediaStorm
August 1, 2012 - April 1, 2014
Managed social media and PR for SUNDANCE, MTV, E!, Style Network, Loehmann’s, Speed Network, Kobrand, and City Eats; led social media campaigns, PR, and outreach.
User Testing & Support at Twitter
April 1, 2011 - August 1, 2012
Performed user testing and analysis to better deliver fresh, relevant news and promoted content to Twitter users after Julpan; acquired by Twitter in 2011.

Education

Master of Visual Art Administration at New York University
January 11, 2030 - May 1, 2012
Bachelor of Arts in Art & Art Administration at Drew University
January 11, 2030 - May 1, 2010

Qualifications

Certified Community Manager
May 1, 2012 - January 7, 2026
Certified Community Manager
May 1, 2012 - January 7, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet