Hi, I’m Muhammad Usman, a performance marketing specialist with over six years of hands-on experience building and optimizing Google Ads and Meta Ads campaigns across e-commerce, healthcare, and local services. I excel at driving down CPA while scaling budgets, improving attribution, and boosting ROAS through data-driven bidding, audience targeting, and rigorous testing. I’m proficient with server-side tracking (GTM), Meta CAPI, and DA360/SA360, and I love turning market insights into tangible results. When I’m not optimizing campaigns, I enjoy keyword research, A/B testing, and preparing clear performance reports that inform strategy and demonstrate value to clients.…Hi, I’m Muhammad Usman, a performance marketing specialist with over six years of hands-on experience building and optimizing Google Ads and Meta Ads campaigns across e-commerce, healthcare, and local services. I excel at driving down CPA while scaling budgets, improving attribution, and boosting ROAS through data-driven bidding, audience targeting, and rigorous testing. I’m proficient with server-side tracking (GTM), Meta CAPI, and DA360/SA360, and I love turning market insights into tangible results. When I’m not optimizing campaigns, I enjoy keyword research, A/B testing, and preparing clear performance reports that inform strategy and demonstrate value to clients.WWWW…