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Hi, I am Marla Alexandra Fernandes-Paiva, a creative and empathetic Social Media Content Creator focused on women's wellness, intimacy, and psychology-driven topics. I craft scroll-stopping ideas and write captions and scripts that foster trust and authentic connection, using a Reels-first approach and Instagram best practices rather than superficial marketing. With a background in health promotion and experience in sensitive communication environments, I understand audience psychology and the importance of respectful, human-centered messaging. I am excited to help a premium women's wellness brand connect with every type of woman, delivering content that resonates and supports meaningful engagement.…Hi, I am Marla Alexandra Fernandes-Paiva, a creative and empathetic Social Media Content Creator focused on women's wellness, intimacy, and psychology-driven topics. I craft scroll-stopping ideas and write captions and scripts that foster trust and authentic connection, using a Reels-first approach and Instagram best practices rather than superficial marketing. With a background in health promotion and experience in sensitive communication environments, I understand audience psychology and the importance of respectful, human-centered messaging. I am excited to help a premium women's wellness brand connect with every type of woman, delivering content that resonates and supports meaningful engagement.

Marla Alexandra Fernandes-Paiva

Content Creator, Video Editor, Content Producer, +4

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Hi, I am Marla Alexandra Fernandes-Paiva, a creative and empathetic Social Media Content Creator focused on women's wellness, intimacy, and psychology-driven topics. I craft scroll-stopping ideas and write captions and scripts that foster trust and authentic connection, using a Reels-first approach and Instagram best practices rather than superficial marketing. With a background in health promotion and experience in sensitive communication environments, I understand audience psychology and the importance of respectful, human-centered messaging. I am excited to help a premium women's wellness brand connect with every type of woman, delivering content that resonates and supports meaningful engagement.…Hi, I am Marla Alexandra Fernandes-Paiva, a creative and empathetic Social Media Content Creator focused on women's wellness, intimacy, and psychology-driven topics. I craft scroll-stopping ideas and write captions and scripts that foster trust and authentic connection, using a Reels-first approach and Instagram best practices rather than superficial marketing. With a background in health promotion and experience in sensitive communication environments, I understand audience psychology and the importance of respectful, human-centered messaging. I am excited to help a premium women's wellness brand connect with every type of woman, delivering content that resonates and supports meaningful engagement.

Available to hire

Hi, I am Marla Alexandra Fernandes-Paiva, a creative and empathetic Social Media Content Creator focused on women’s wellness, intimacy, and psychology-driven topics. I craft scroll-stopping ideas and write captions and scripts that foster trust and authentic connection, using a Reels-first approach and Instagram best practices rather than superficial marketing.

With a background in health promotion and experience in sensitive communication environments, I understand audience psychology and the importance of respectful, human-centered messaging. I am excited to help a premium women’s wellness brand connect with every type of woman, delivering content that resonates and supports meaningful engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Portuguese

Fluent

Work Experience

Founder & Digital Content Strategist at Self-Employed

January 1, 2020 - Present

Created and executed content strategies for a client-focused business, focusing on understanding audience needs and crafting messages that resonated deeply and fostered connection. Created engaging digital content across various platforms, including writing compelling copy and guiding visual elements to enhance brand storytelling and customer engagement. Managed customer communications with a focus on empathy and clear, human-centric language, ensuring a positive and trustworthy brand experience. Maintained accurate records and analysed engagement metrics to inform content strategy and optimize outreach, demonstrating a data-informed approach to content performance.

Detention Custody Officer at Mitie Care & Custody

March 1, 2025 - Present

Operated with exceptional empathy, discretion, and a calm, human approach when handling sensitive situations and communicating with individuals in high-pressure environments. Managed complex information flows and ensured timely, accurate execution of all required actions, demonstrating a commitment to protocol adherence and responsible communication. Maintained detailed and compliant records, upholding a high standard of data accuracy and confidentiality, crucial for handling sensitive personal information. Coordinated communication between internal teams and external stakeholders, fostering collaboration and ensuring clear, respectful information exchange.

Founder & Digital Content Strategist at Self-Employed Business

January 1, 2020 - Present

Developed and executed content strategies for a client-focused business, focusing on understanding audience needs and crafting messages that resonated deeply and fostered connection. Created engaging digital content across platforms, including writing compelling copy and guiding visual elements to enhance brand storytelling and customer engagement. Managed customer communications with empathy and clear, human-centric language, ensuring a positive and trustworthy brand experience. Maintained accurate records and analysed engagement metrics to inform content strategy and optimize outreach, demonstrating a data-informed approach to content performance.