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marloeshoogeveen.com I'm a visual designer with a background in spatial design, architecture and fashion, working across brand identity and digital interfaces. I think in systems, work fully from identity to live website, and actively use AI tools to extend what's possible. I'm drawn to environments where design serves a larger purpose and where there's real complexity to navigate.…

Marloes Hoogeveen

Brand Designer, Graphic Designer, Product Designer, +1

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marloeshoogeveen.com I'm a visual designer with a background in spatial design, architecture and fashion, working across brand identity and digital interfaces. I think in systems, work fully from identity to live website, and actively use AI tools to extend what's possible. I'm drawn to environments where design serves a larger purpose and where there's real complexity to navigate.…

Available to hire

Paris, France

marloeshoogeveen.com

I’m a visual designer with a background in spatial design, architecture and fashion, working across brand identity and digital interfaces. I think in systems, work fully from identity to live website, and actively use AI tools to extend what’s possible. I’m drawn to environments where design serves a larger purpose and where there’s real complexity to navigate.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Dutch

Fluent

English

Fluent

French

Beginner

Work Experience

Visual Designer at Concept7 Digital Agency

January 1, 2025 - December 31, 2026

Designed visual identities and digital interfaces across web-based platforms; developed structured design systems and high-fidelity UI components in Figma; translated strategic direction and user insights into coherent visual frameworks; created interactive prototypes and presentation materials for stakeholder alignment; presented and articulated design decisions in client contexts; contributed to brand and user research sessions in collaboration with strategy and UX teams; worked within multidisciplinary teams including UX researchers, developers and marketing specialists.

Founder & Creative Lead at Marloes Editions

January 1, 2022 - Present

Founder and creative lead of an independent fashion label operating across digital and physical channels. Responsible for concept development, collection design and overall visual direction. Designing garments and technical prototypes (CLO 3D, pattern development, sampling, small-scale production). Overseeing sourcing, material selection and supplier coordination. Developing and maintaining the brand identity across e-commerce, lookbooks, linesheets, packaging and labeling. Designing and managing the Shopify webshop, ensuring structural and visual coherence. Art directing photoshoots and campaign imagery. Managing wholesale relationships and external partnerships.

Textile & Fashion Teacher at Vrijdag Art Institution

January 1, 2024 - December 31, 2025

Teaching textile and fashion courses to participants of all ages, from children to adults. Developing and leading workshops tailored to different experience levels and learning needs. Guiding groups through creative and technical processes in a clear and accessible way. Presenting concepts, techniques, and feedback to diverse audiences.

Interior Designer at IKEA Netherlands

January 1, 2020 - December 31, 2024

Designing interior and spatial concepts for private and professional clients. Developing 2D and 3D layouts and visualisations to translate client needs into practical design solutions. Advising on spatial planning, functionality, and aesthetics within real-world constraints. Working closely with customers to guide decision-making from concept to implementation.

Team Lead (Traineeship Programme) at Agency Environments

January 1, 2017 - December 31, 2020

Progressed into a team lead role through a traineeship programme. Leading and coaching a multidisciplinary team of staff planners, forecasters, and business analysts. Contributing to workforce strategy and business planning goals. Working closely with HR and management to support efficient hiring and staffing processes.

Costume Designer at Zilte Sage (Kunstpunt Groningen / Kunstraad Groningen)

January 1, 2013 - December 31, 2018

Costume designer for large-scale performance art projects. Collaborated on costume concepts and fabrication; projects published/recognized by Kunstpunt Groningen and Kunstraad Groningen.