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Bilingual Digital Marketing Specialist focused on Paid Media, Campaign Strategy, and Content Marketing. Experienced in full-funnel execution across B2B and B2C markets, optimizing campaigns through data-driven insights. Led a successful brand launch in LATAM with strong reach and conversion results. I believe in clear, human, and measurable marketing that connects with people and drives real growth.…Bilingual Digital Marketing Specialist focused on Paid Media, Campaign Strategy, and Content Marketing. Experienced in full-funnel execution across B2B and B2C markets, optimizing campaigns through data-driven insights. Led a successful brand launch in LATAM with strong reach and conversion results. I believe in clear, human, and measurable marketing that connects with people and drives real growth.

MARÍA RUIZ SERRANO

Digital Marketer, Copywriter, Social Media Manager, +4

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Bilingual Digital Marketing Specialist focused on Paid Media, Campaign Strategy, and Content Marketing. Experienced in full-funnel execution across B2B and B2C markets, optimizing campaigns through data-driven insights. Led a successful brand launch in LATAM with strong reach and conversion results. I believe in clear, human, and measurable marketing that connects with people and drives real growth.…Bilingual Digital Marketing Specialist focused on Paid Media, Campaign Strategy, and Content Marketing. Experienced in full-funnel execution across B2B and B2C markets, optimizing campaigns through data-driven insights. Led a successful brand launch in LATAM with strong reach and conversion results. I believe in clear, human, and measurable marketing that connects with people and drives real growth.

Available to hire

Bilingual Digital Marketing Specialist focused on Paid Media, Campaign Strategy, and Content Marketing. Experienced in full-funnel execution across B2B and B2C markets, optimizing campaigns through data-driven insights. Led a successful brand launch in LATAM with strong reach and conversion results. I believe in clear, human, and measurable marketing that connects with people and drives real growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Language

English

Fluent

German

Beginner

Spanish; Castilian

Fluent

Work Experience

LATAM Launch Campaign Lead - Paid Media & Content Strategy at Ntic Master

June 1, 2024 - March 1, 2025

Led the full LATAM launch campaign for high-ticket postgraduate programs, combining paid media, A/B testing, and multi-channel actions. Generated 60+ qualified leads via Meta Ads and achieved +275% Instagram growth in under a year. Managed cross-platform content and CRM workflows to ensure brand consistency, optimize performance, and expand reach across press, sponsored content, and podcast ads.

Digital Marketing & Communications Manager at Yubia Gestión de Contenidos Digitales

September 1, 2020 - May 1, 2022

Planned and executed cross-platform content strategies for B2B and B2C clients, aligning messaging with brand goals and KPIs. Managed CRM and email workflows to optimize audience segmentation and engagement. Supervised a team of five interns, ensuring editorial quality and consistent communication across all channels.

Content & Brand Assistant at Freelance

December 1, 2021 - October 1, 2023

Supported the early growth of a YouTube channel by assisting in content planning, brand partnerships, and audience engagement. Managed outreach and communication with collaborators, gaining hands-on experience in content strategy and creator relations.

SEO Content Writer at Freelance

April 1, 2024 - January 1, 2025

Wrote SEO-optimized articles using Semrush and readability best practices, aligning content with keyword strategies and client goals. Adapted tone and structure to meet diverse editorial guidelines and audience needs.