Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I live and breathe social media. I’m always chasing the next trend, experimenting with bold ideas, and finding new ways to make content that actually sticks. With a unique background in classical theatre, I approach social marketing from a place of storytelling to generate the most authentic content. I thrive on-camera, and am a production pro behind the camera. Whether it’s a quick post or a full campaign, I’m all about making things that feel real, engaging, and memorable. I believe Social Media is an often untapped resource in overall marketing strategy, and I love crafting a social identity directed at brand awareness and lead generation.…I live and breathe social media. I’m always chasing the next trend, experimenting with bold ideas, and finding new ways to make content that actually sticks. With a unique background in classical theatre, I approach social marketing from a place of storytelling to generate the most authentic content. I thrive on-camera, and am a production pro behind the camera. Whether it’s a quick post or a full campaign, I’m all about making things that feel real, engaging, and memorable. I believe Social Media is an often untapped resource in overall marketing strategy, and I love crafting a social identity directed at brand awareness and lead generation.

MARRYL SMITH

Social Media Manager, Community Manager, Content Producer, +6





I live and breathe social media. I’m always chasing the next trend, experimenting with bold ideas, and finding new ways to make content that actually sticks. With a unique background in classical theatre, I approach social marketing from a place of storytelling to generate the most authentic content. I thrive on-camera, and am a production pro behind the camera. Whether it’s a quick post or a full campaign, I’m all about making things that feel real, engaging, and memorable. I believe Social Media is an often untapped resource in overall marketing strategy, and I love crafting a social identity directed at brand awareness and lead generation.…I live and breathe social media. I’m always chasing the next trend, experimenting with bold ideas, and finding new ways to make content that actually sticks. With a unique background in classical theatre, I approach social marketing from a place of storytelling to generate the most authentic content. I thrive on-camera, and am a production pro behind the camera. Whether it’s a quick post or a full campaign, I’m all about making things that feel real, engaging, and memorable. I believe Social Media is an often untapped resource in overall marketing strategy, and I love crafting a social identity directed at brand awareness and lead generation.

Available to hire

I live and breathe social media. I’m always chasing the next trend,
experimenting with bold ideas, and finding new ways to make content
that actually sticks. With a unique background in classical theatre, I
approach social marketing from a place of storytelling to generate the
most authentic content. I thrive on-camera, and am a production pro
behind the camera. Whether it’s a quick post or a full campaign, I’m all
about making things that feel real, engaging, and memorable. I believe
Social Media is an often untapped resource in overall marketing
strategy, and I love crafting a social identity directed at brand
awareness and lead generation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

French

Advanced

Work Experience

In-Game Operations & Entertainment Team at Toronto Raptors, National Basketball Association

March 1, 2025 - September 10, 2025

Contributed to fan experience with in-game operations: sponsored giveaways, planned activations, flag running and cheers; acted as a positive ambassador; maintained professionalism around athletes and celebrities; mentored incoming rookies; MVP of the season in 2022.

In-Game Operations & Entertainment Team at Toronto Raptors, National Basketball Association

March 1, 2025 - September 10, 2025

Contributed to an exceptional fan experience at Raptors games by assisting with in-game operations: sponsored giveaways, planned activations, flag running, and cheers; acted as a positive visible ambassador for a major North American sports organization; maintained professionalism around athletes, coaching staff, and celebrities; mentored incoming rookies and supported a positive team environment; awarded MVP of the season in 2022.

In-Game Operations & Entertainment Team at Toronto Raptors, National Basketball Association

March 1, 2025 - September 10, 2025

Contributed to an exceptional fan experience through in-game operations, activations, flag running, and cheers; acted as a positive ambassador for a major North American sports organization; mentored incoming rookies and supported a positive team environment; MVP of the season in 2022.

In-Game Operations & Entertainment Team at Toronto Raptors, National Basketball Association

March 1, 2025 - August 28, 2025

Enhanced fan experience at Toronto Raptors games by organizing in-game operations including sponsored giveaways, planned activations, flag running, and cheers. Represented the NBA professionally while adhering to company standards and regulations. Took on mentoring roles for new team members and was awarded MVP of the season in 2022.

Social Media Manager at Cavalia Inc.

April 30, 2024 - September 10, 2025

End-to-end produced social video content for illumi: a Dazzling World of Lights, in Toronto and Montreal; scripted, filmed, edited, and uploaded content; built a combined 80k follower audience across 4 platforms; maintained a 20% engagement rate with steady growth; managed content calendars; community management; wrote copy in English and French; strategized influencer campaigns; represented the brand on-camera.

Social Media Manager at Cavalia Inc.

April 30, 2024 - August 28, 2025

Developed and produced high-quality TikTok, Reels, and other short-form video content for the illumi: a Dazzling World of Lights entertainment experience across Toronto and Montreal. Managed the entire social video content production process including scripting, filming, editing, and uploading, growing a combined audience of 80k followers across 4 social media platforms. Maintained a 20% engagement rate, frequently achieved viral success, and managed multiple content calendars. Provided community management and customer service through comments and DMs, wrote bilingual English and French copy, strategized influencer marketing campaigns and events, stayed updated on trending topics, and acted as an on-camera representative for the company.

Social Media Strategist at Freelance

April 1, 2024 - Present

Consulting on social media strategy, branding kits, setting up and optimizing profiles, logo design; building content calendars; platform management; analytics reporting; developing brand-specific strategy; clients include jewelry brands, health and wellness companies, and independent entrepreneurs.

Social Media Strategist at Freelance

April 1, 2024 - Present

Consulted on social media strategy, presented social branding kits, set up and optimized social profiles, and designed logos; built content calendars; managed social platforms, community management, analytics reporting, and brand voice strategy; worked with jewelry brands, health and wellness companies, and independent entrepreneurs.

Social Media Manager at Cavalia Inc.

April 1, 2024 - September 10, 2025

Developed and produced high-quality TikTok, Reels and other short-form video content for illumi: a Dazzling World of Lights, in Toronto and Montreal; end-to-end production including scripting, filming, editing, and uploading; built a combined 80k follower audience across four platforms; maintained a ~20% engagement rate with steady growth and frequent viral success; built and managed multiple content calendars; community management and bilingual copywriting (English and French); planned influencer marketing campaigns and events; stayed on top of trends while generating original content; acted as on-camera representative for the company.

Social Media Strategist at Freelance

April 1, 2024 - Present

Consulting on Social Media Strategy, presenting social branding kits, setting up and optimizing social profiles, and designing logos; building content calendars; managing platforms, community management, analytics reporting, and developing strategy tailored to each brand voice. Clients include jewelry brands, health and wellness companies, and independent entrepreneurs.

Social Media Manager at Cavalia Inc.

April 1, 2024 - September 10, 2025

Developed and produced high-quality TikTok, Reels and other short-form video content for Illumi: a Dazzling World of Lights in Toronto and Montreal; end-to-end content production; built an audience of 80k across 4 platforms; scripting, filming, editing, and uploading; maintained 20% engagement; community management; bilingual copy; influencer marketing campaigns; on-camera representative for the brand.

Social Media Strategist at Freelance

April 1, 2024 - Present

Worked with companies and individuals on a freelance contract basis to establish and grow their social media presence and brand awareness. Consulted on social media strategy, created social branding kits, optimized social profiles, designed logos, built content calendars, managed social platforms, handled community management and analytics reporting. Developed customized strategies aligned with unique brand voices. Clients included jewelry brands, health and wellness companies, and independent entrepreneurs.

Experiential Marketing Ambassador at Cotton Candy Event Staffing Inc.

September 30, 2022 - September 10, 2025

Assisted in experiential marketing activations for major brands including Google, Peloton, Warner Brothers, TIFF, and Perrier; delivered key messaging, email signups, flyers and giveaways; led teams as Team Lead coordinating staff and liaising with brands.

Experiential Marketing Ambassador at Cotton Candy Event Staffing Inc.

September 30, 2022 - August 28, 2025

Contributed to the successful execution of experiential marketing activations as a brand ambassador, delivering key messaging for prominent companies like Google, Peloton, Warner Brothers, TIFF, and Perrier. Met specific KPIs such as messaging delivery, email sign-ups, flyers, and giveaways. Repeatedly promoted to Team Lead, coordinating staffing and liaising with brand representatives.

Experiential Marketing Ambassador at Cotton Candy Event Staffing Inc.

September 1, 2022 - September 10, 2025

Assisted in seamless execution of experiential marketing activations for large companies, acting as a brand ambassador and delivering key messaging; facilitated email signups, flyers and giveaways for major brands including Google, Peloton, Warner Brothers, TIFF, and Perrier; grew to Team Lead, coordinating staff and liaising with brands.

Experiential Marketing Ambassador at Cotton Candy Event Staffing Inc.

September 1, 2022 - September 10, 2025

Assisted in the seamless execution of experiential marketing activations for major brands; delivered key messaging, collected email signups, distributed flyers and giveaways for Google, Peloton, Warner Brothers, TIFF, Perrier; grew to Team Lead, coordinating staff and liaising with brands.