Andreana Marsha Angkasa

Led a team of 6 designers, organizing weekly critiques and check-ins to ensure quality and consistency. Directed a full rebrand for one of Northeastern’s largest student organizations (~2000+ members), creating a cohesive visual identity across digital, print, and event platforms. Collaborated with the marketing team to produce over 30 assets monthly, including event posters, digital promotions, and merchandise. Spearheaded the transition from Canva to Figma, creating design systems that streamlined workflow and trained team members.

Directed rebranding efforts, establishing a cohesive visual identity that represented the club’s mission and values. Oversaw a team of designers, delegating tasks, providing feedback, and ensuring high-quality execution across digital, print, and event materials.

Captured photos and video at more than 5 events weekly, including weddings, corporate shoots, and portraits, adapting quickly to fast-paced, high-pressure environments. Set up and managed cameras, lenses, lighting, and audio equipment for optimal production quality. Produced, filmed, and edited a promotional video, demonstrating ownership over creative direction and storytelling. Created engaging behind-the-scenes content to enhance brand visibility across various social channels.