Marta Duarte
Hi! I’m a Performance Marketing Specialist with 6 years of experience working in agencies, with strong technical and good interpersonal skills, which allows me to interact with the most diverse clients.
About
Hi! I’m a Performance Marketing Specialist with 6 years of experience working in agencies, with strong technical and good interpersonal skills, which allows me to interact with the most diverse clients. I’m always looking for opportunities to expand my skills and improve my techniques.\n\nAs a professional, I demand of myself the highest standard of work and thus create a positive impact on the final result. Organized, flexible, proactive, and persistent, I have managed more than 40 B2B and B2C accounts focused on sales, lead generation, and mobile app installs. I’m skilled in optimizing paid media campaigns for ROI, CPA/CPI efficiency, CRO performance and audience growth, with solid experience in performance marketing strategy and paid media campaign optimization. I’m experienced in budget management, handling over €100K per month across Europe, America, and Australia, which has given me a global perspective on performance strategies and consumer behavior across different contexts. I’m proficient in Google Ads, Meta Ads, and Apple Search Ads, with additional knowledge of DV360, Bing, LinkedIn, TikTok, and Pinterest Ads. I’m eager to dig deep into customers’ motivations and uncover opportunities that lead to effective and measurable solutions for clients.
- 8 years' experience
- Joined October 2025
Skills· 11
Languages
- PortugueseFluent
- EnglishFluent
Industry experience
- Media & Entertainment
- Professional Services
- Software & Internet
- Retail
More experts in Braga, Portugal
Work experience· 7 roles
Remote Advertising: Google Ads, Meta Ads, Apple Search Ads, DV360 Ads, Bing Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads, Eskimi Ads. Analytics & Tracking: Google Analytics, Google Tag Manager, Looker Studio (Data Studio), Merchant Center, Search Console, Pixel. CRM & Automation: MailChimp, WhatsApp SMS Marketing. Project Management: Slack, Trello, Notion, Teamwork, Clockify, Microsoft Office. Others: WordPress, Marketplaces (Worten, FNAC). Online advertising creation, management & analysis; Task & team management; Tag implementation & tracking; Marketing & communication strategy; Data analysis & reporting.
Definition and execution of multichannel paid media strategies (Google Ads, Meta Ads, and Apple Search Ads) focused on performance; ongoing optimization through data analysis and growth opportunity identification; account and client relationship management with KPI monitoring; coordination with design/content teams and monthly result-oriented reporting.
Definition and execution of multichannel paid media strategies (Google Ads, Meta Ads, and Apple Search Ads) focused on performance. Ongoing campaign optimization through A/B testing, data analysis, and growth opportunities identification. Account and client relationship management with KPI monitoring. Coordination with internal teams (design and content) to ensure alignment between creatives, messaging and conversion goals. Monthly reports and insights with improvement proposals.
Education
Hire Marta Duarte today
Post a job and invite Marta, or contact them directly. No hidden commission.