Hi! I’m a Performance Marketing Specialist with 6 years of experience working in agencies, with strong technical and good interpersonal skills, which allows me to interact with the most diverse clients. I’m always looking for opportunities to expand my skills and improve my techniques.\n\nAs a professional, I demand of myself the highest standard of work and thus create a positive impact on the final result. Organized, flexible, proactive, and persistent, I have managed more than 40 B2B and B2C accounts focused on sales, lead generation, and mobile app installs. I’m skilled in optimizing paid media campaigns for ROI, CPA/CPI efficiency, CRO performance and audience growth, with solid experience in performance marketing strategy and paid media campaign optimization. I’m experienced in budget management, handling over €100K per month across Europe, America, and Australia, which has given me a global perspective on performance strategies and consumer behavior across different contexts. I’m proficient in Google Ads, Meta Ads, and Apple Search Ads, with additional knowledge of DV360, Bing, LinkedIn, TikTok, and Pinterest Ads. I’m eager to dig deep into customers’ motivations and uncover opportunities that lead to effective and measurable solutions for clients.

Hi! I’m a Performance Marketing Specialist with 6 years of experience working in agencies, with strong technical and good interpersonal skills, which allows me to interact with the most diverse clients. I’m always looking for opportunities to expand my skills and improve my techniques.\n\nAs a professional, I demand of myself the highest standard of work and thus create a positive impact on the final result. Organized, flexible, proactive, and persistent, I have managed more than 40 B2B and B2C accounts focused on sales, lead generation, and mobile app installs. I’m skilled in optimizing paid media campaigns for ROI, CPA/CPI efficiency, CRO performance and audience growth, with solid experience in performance marketing strategy and paid media campaign optimization. I’m experienced in budget management, handling over €100K per month across Europe, America, and Australia, which has given me a global perspective on performance strategies and consumer behavior across different contexts. I’m proficient in Google Ads, Meta Ads, and Apple Search Ads, with additional knowledge of DV360, Bing, LinkedIn, TikTok, and Pinterest Ads. I’m eager to dig deep into customers’ motivations and uncover opportunities that lead to effective and measurable solutions for clients.

Available to hire

Hi! I’m a Performance Marketing Specialist with 6 years of experience working in agencies, with strong technical and good interpersonal skills, which allows me to interact with the most diverse clients. I’m always looking for opportunities to expand my skills and improve my techniques.\n\nAs a professional, I demand of myself the highest standard of work and thus create a positive impact on the final result. Organized, flexible, proactive, and persistent, I have managed more than 40 B2B and B2C accounts focused on sales, lead generation, and mobile app installs. I’m skilled in optimizing paid media campaigns for ROI, CPA/CPI efficiency, CRO performance and audience growth, with solid experience in performance marketing strategy and paid media campaign optimization. I’m experienced in budget management, handling over €100K per month across Europe, America, and Australia, which has given me a global perspective on performance strategies and consumer behavior across different contexts. I’m proficient in Google Ads, Meta Ads, and Apple Search Ads, with additional knowledge of DV360, Bing, LinkedIn, TikTok, and Pinterest Ads. I’m eager to dig deep into customers’ motivations and uncover opportunities that lead to effective and measurable solutions for clients.

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Language

Portuguese
Fluent
English
Fluent

Work Experience

Performance Marketing & Account Manager at JELLY Digital Agency
October 1, 2023 - Present
Definition and execution of multichannel paid media strategies (Google Ads, Meta Ads, and Apple Search Ads) focused on performance. Ongoing campaign optimization through A/B testing, data analysis, and growth opportunities identification. Account and client relationship management with KPI monitoring. Coordination with internal teams (design and content) to ensure alignment between creatives, messaging and conversion goals. Monthly reports and insights with improvement proposals.
Performance Marketing & Account Manager at JELLY Digital Agency
October 31, 2023 - October 20, 2025
Remote Advertising: Google Ads, Meta Ads, Apple Search Ads, DV360 Ads, Bing Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads, Eskimi Ads. Analytics & Tracking: Google Analytics, Google Tag Manager, Looker Studio (Data Studio), Merchant Center, Search Console, Pixel. CRM & Automation: MailChimp, WhatsApp SMS Marketing. Project Management: Slack, Trello, Notion, Teamwork, Clockify, Microsoft Office. Others: WordPress, Marketplaces (Worten, FNAC). Online advertising creation, management & analysis; Task & team management; Tag implementation & tracking; Marketing & communication strategy; Data analysis & reporting.
Account Manager at Agency Bmais Comunicação
September 30, 2018 - October 20, 2025
Create and manage campaigns on Google Ads; Facebook Ads; Instagram Ads. Social media management for Facebook, Instagram & YouTube. Manage and maintain an E-commerce on WordPress. Work with Worten and Fnac marketplaces and Facebook. Manage clients, have meetings and deliver final designs that fit client goals.
Account Manager at POWEBMedia
February 28, 2022 - October 20, 2025
Performance optimization through A/B testing, creative testing, UX testing on landing pages or websites, and conversion tracking to improve ROI. Development and execution of paid media and remarketing strategies to increase conversion rates. Daily management and direct communication with around 30 clients. Campaign planning, task management with the design department and delivery of artwork for customer approval. Data analysis, attribution reporting, and performance insights shared monthly with clients. Task management of freelancers assigned to the performance department.
Performance Marketing Specialist at Wise Pirates (via eRee Performance Marketing)
October 1, 2023 - Present
Definition and execution of multichannel paid media strategies (Google Ads, Meta Ads, and Apple Search Ads) focused on performance; ongoing optimization through data analysis and growth opportunity identification; account and client relationship management with KPI monitoring; coordination with design/content teams and monthly result-oriented reporting.
Performance Marketing & Account Manager at JELLY Digital Agency
April 1, 2022 - October 1, 2023
Created, managed and optimized Google Ads, Facebook/Instagram, and Programmatic campaigns; improved ROI via A/B testing and conversion tracking; developed paid media and remarketing strategies; daily client communication (~30 clients) and collaboration with the design team; monthly performance insights and freelancer coordination.
Digital Marketing Manager & Account Manager at POWEBMedia
August 1, 2020 - February 1, 2022
Managed client relationships and tasks with the design team; coordinated campaigns and marketing activities.

Education

Master's Degree in Digital Communication at Universidade Católica Portuguesa
January 1, 2018 - December 31, 2022
Bachelor's Degree in Communication Sciences at Universidade Católica Portuguesa
January 1, 2015 - January 1, 2018
Bachelor's Degree in Communication Sciences at Universidade Católica Portuguesa
January 1, 2015 - January 1, 2018
Master's Degree in Digital Communication at Universidade Católica Portuguesa
January 1, 2018 - January 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail