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I'm a brand-focused creative professional with 7+ years of experience driving retail visual excellence and brand consistency across international markets. I design and implement in-store experiences, shop-in-shop concepts, and visual merchandising strategies that enhance brand perception and support commercial performance. I bridge creativity with business objectives by combining analytical thinking, stakeholder management, and hands-on execution. I collaborate with sales teams, manage suppliers, and deliver impactful retail environments aligned with brand guidelines.…I'm a brand-focused creative professional with 7+ years of experience driving retail visual excellence and brand consistency across international markets. I design and implement in-store experiences, shop-in-shop concepts, and visual merchandising strategies that enhance brand perception and support commercial performance. I bridge creativity with business objectives by combining analytical thinking, stakeholder management, and hands-on execution. I collaborate with sales teams, manage suppliers, and deliver impactful retail environments aligned with brand guidelines.

Marta Fontaneda

Graphic Designer, Product Designer, Brand Designer, +2

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I'm a brand-focused creative professional with 7+ years of experience driving retail visual excellence and brand consistency across international markets. I design and implement in-store experiences, shop-in-shop concepts, and visual merchandising strategies that enhance brand perception and support commercial performance. I bridge creativity with business objectives by combining analytical thinking, stakeholder management, and hands-on execution. I collaborate with sales teams, manage suppliers, and deliver impactful retail environments aligned with brand guidelines.…I'm a brand-focused creative professional with 7+ years of experience driving retail visual excellence and brand consistency across international markets. I design and implement in-store experiences, shop-in-shop concepts, and visual merchandising strategies that enhance brand perception and support commercial performance. I bridge creativity with business objectives by combining analytical thinking, stakeholder management, and hands-on execution. I collaborate with sales teams, manage suppliers, and deliver impactful retail environments aligned with brand guidelines.

Available to hire

I’m a brand-focused creative professional with 7+ years of experience driving retail visual excellence and brand consistency across international markets. I design and implement in-store experiences, shop-in-shop concepts, and visual merchandising strategies that enhance brand perception and support commercial performance.

I bridge creativity with business objectives by combining analytical thinking, stakeholder management, and hands-on execution. I collaborate with sales teams, manage suppliers, and deliver impactful retail environments aligned with brand guidelines.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Senior Graphic Designer at PIX4D

July 1, 2024 - Present

Developed and executed brand-aligned visual assets across digital and print channels; ensured consistency of brand image across all communication touchpoints; supported brand evolution strategies and delivered high-impact presentations to stakeholders.

Retail Graphic Designer at TREK Bicycles

January 1, 2022 - May 1, 2024

Designed and implemented retail environments and flagship stores across Europe, enhancing brand experience; created store layouts and spatial concepts; managed supplier relationships and production processes to ensure quality, deadlines, and budget compliance; conducted on-site supervision and collaborated with cross-functional teams to adapt concepts to local market needs. Employee of the Month for Trek Girona flagship store.

Graphic Designer (Retail & Marketing) at OPPO Mobile

June 1, 2020 - December 1, 2021

Managed visual identity for ~200 retail points (shop-in-shops) across Spain & Portugal; designed and adapted POS materials and in-store visual campaigns; collaborated with sales and retail teams to optimize in-store visibility and performance; conceptualized pop-up retail experiences (including collaborations with National Geographic); ensured alignment between global guidelines and local execution. Employee of the Month for dedication and results in the OPPO Find X3 launch.

Graphic Designer (Retail & Marketing) at HUAWEI Technologies

January 1, 2019 - June 1, 2020

Developed visual concepts for product launches and retail campaigns; adapted brand assets across multiple formats and channels (offline & online); created large-scale advertising materials for national campaigns.

Account Executive at Exclama Comunicación Publicidad

August 1, 2017 - November 1, 2018

Acted as key liaison between clients and creative teams; developed strategic briefs based on market insights; managed budgets, timelines, and supplier coordination; ensured alignment between business objectives and creative output.